Instructional Designer

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We are seeking a creative and versatile Instructional Designer for Customer Education to join our dynamic team. The ideal candidate will be passionate about empowering users through education, possess a strong background in curriculum development, and have experience with customer education for enterprise SaaS. As an Instructional Designer, you will play a key role in designing engaging and effective learning experiences tailored to our diverse user base.

About the role 

• Location: Remote-first (United States)
• Full-time
• Permanent 
• Exempt status
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. 
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: [$110,000-$147,500]
    • Zone B: [$103,000-$138,500]
    • Zone C: [$97,000-$130,000]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Curriculum Manager

As an Instructional Designer, you’ll:

• Design and develop engaging and interactive learning materials, including but not limited to online courses, tutorials, videos, text, and instructor-led training, to support Webflow user education initiatives.
• Utilize a variety of instructional design models, approaches, and tools, as well as best practices in creating engaging content from outside of instructional design, to create effective learning experiences. Incorporate multimedia elements, interactive exercises, and real-world scenarios to enhance the relevance and impact of learning materials.
• Optimize learning content for various platforms and devices. 
• Make recommendations for tools and approaches to enhance the educational value of course materials or improve the efficiency of the production process. 
• Collaborate closely with the Curriculum Manager, subject matter experts, product managers, and customer success teams to identify and understand Webflow user training needs and objectives.
• Stay abreast of industry trends, emerging technologies, and best practices in instructional design and customer education to continuously improve and innovate our educational offerings.
• Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as an Instructional Designer if you have:

• Proven experience in instructional design, curriculum development, or related roles, preferably for enterprise SaaS.
• Strong creative and visual design skills with the ability to translate complex concepts into engaging and visually appealing learning materials.
• Proficiency in instructional design principles, adult learning theory, and educational technologies.
• Proficient with Webflow, or willing and able to become familiar with the technology.
• Experience with learning management systems (LMS) and content authoring tools.
• Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and engaging manner.
• Collaborative team player with strong interpersonal skills and the ability to work effectively in a cross-functional team environment.

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.