Director, Creative Strategy

The Director, Creative Strategy at Whalar is responsible for developing innovative creator-first strategies for key clients and new business pitches. This involves crafting culturally relevant and insight-driven campaign concepts, leading client workshops, and inspiring clients with strategic guidance to enhance relationships and identify upsell opportunities.

To be a successful candidate for the Director, Creative Strategy role at Whalar, you should have a minimum of 8 years of experience in creative, social media, and content strategy, particularly with top-tier brands. Experience in developing creator campaigns and fluency in social media dynamics is also essential.

Whalar approaches creative strategies by focusing on culturally relevant storytelling and insight-driven creator-first methods. The Director collaborates with various stakeholders—including Client Business Leads and Research teams—to ensure that campaigns resonate deeply with audiences, leveraging data and trends to refine their initiatives continually.

Key skills for the Director, Creative Strategy position at Whalar include meticulous project management, strong data fluency, analytical skills, and a deep understanding of social media platforms. Being detail-oriented and having the ability to transform data into actionable insights are crucial for success in this role.

Whalar offers a robust benefits package that includes private medical insurance, generous paid time off, enhanced maternity and paternity leave, a private pension scheme, and a home office allowance, among others. The company values diversity, equity, and inclusion, and fosters a collaborative work environment.

In answering this question, focus on your previous roles and specific campaigns where you successfully engaged with creators. Share how you identified trends, collaborated with teams, and delivered impactful strategies that drove results.

Discuss your approach to using data analytics to track campaign outcomes. Mention specific metrics you evaluate, such as engagement rates, conversion rates, and audience feedback, to inform future strategies.

Sharing your approach to storytelling and data visualization will be key here. Discuss how you tailor your presentations to meet client needs, using case studies, compelling visuals, and interactive elements to keep them engaged.

Prepare to explain a specific example, highlighting your problem-solving skills. Talk about how you identified the issues, communicated effectively with stakeholders, and implemented changes that led to eventual success.

Demonstrate your commitment to continuous learning by mentioning industry blogs, webinars, and forums you follow. Show that you actively engage with the creator economy community to stay ahead of trends.

Describe your approach to teamwork, emphasizing communication and flexibility. Share specific examples of how collaboration with other departments has led to stronger campaign outcomes.

Outline your systematic approach that includes gathering insights, defining objectives, and aligning with stakeholders. Highlight the importance of clarity and creativity in your briefs to drive successful campaigns.

Explain how you value client input and detail your process for integrating their feedback into revision cycles, ensuring that the final output aligns with their vision and needs.

Your answer should reflect an understanding of Whalar's unique approach to creator-first strategies and its strong emphasis on cultural relevance. Discuss the integration of data and community insights as key differentiators.

This is an opportunity to express your genuine interest in the growth and evolution of the creator economy. Share how you see it transforming brand engagement and why being part of that dynamic is important to you.