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Design Lead - Marketing

At Wispr Flow, we're building voice intelligence that truly understands you. Our team of designers, AI researchers, and engineers is crafting voice interfaces that are both useful and ubiquitous, paving the way for a future where voice-first experiences replace screen-first technologies.


Our first product, Flow, has become the first consumer voice dictation platform that makes people want to use voice more than their keyboards. And we're just getting started.


We've raised $26M from top-tier VCs like NEA and 8VC. Our angels and advisors include Chester Chipperfield (product lead for the first Apple Watch), Arash Ferdowsi (CTO, Dropbox), and Will Ahmed (CEO, Whoop). Our founders are Stanford alums and have previously sold a company and run a team at a deep tech startup with over 100M in funding.


As the Design Lead for Marketing at Wispr, you’ll bring a dexterous mix of design strategy and design execution skills, a strong sense of taste and attention to detail, and a keen understanding of what creative approaches are most effective across the funnel, for paid and organic growth.


Marketing at Wispr exists to inspire adoption, drive engagement, and cultivate advocacy, turning our product into an indispensable tool for the world’s creators, solopreneurs, and beyond. We create clarity through powerful storytelling. Every campaign, asset and interaction we design is aimed at helping users realize their potential with greater ease and efficiency. We build awareness, trust and demand that fuels the growth of Wispr. We think big, execute hard and collaborate with product and engineering teams at every step of our shared journey. 

If that interests you, drop us a note!



Core Job Responsibilities


You’ll be at the forefront of creating dynamic and visually compelling marketing assets that resonate with our target audiences. You’ll be execution-focused, collaborating with the performance, product marketing, and creative teams to design for a variety of digital platforms, from paid ads to email campaigns, landing pages and social media assets. Your designs will play a key role in driving user acquisition, engagement, and retention while further developing and maintaining Wispr Flow’s distinctive brand identity.


Campaign Asset Creation:

Design high-quality visual assets for paid marketing campaigns, including static and motion ads for platforms like TikTok, Instagram, YouTube, and LinkedIn.

Develop organic social media visuals, including posts, stories, carousels, and short-form video graphics.

Work with the performance marketing team to create assets optimized for specific audiences and platform requirements, including display and experiential ads to showcase the value of the product.


Web and Email Design:

Collaborate with the product marketing team to create landing pages optimized for conversion and are optimized for web and mobile.

Design assets for email campaigns and blogs, including supporting Partner communications, ensuring visuals align with the Wispr Flow brand voice and messaging.

Support in the development of tutorial and onboarding content to support feature discovery and adoption.


Brand Consistency:

Ensure all marketing assets are consistent with the Wispr Flow brand guidelines, including typography, color palette, and overall tone.

Partner with the CMO to extend, refine and evolve visual identity over time.

Participate in Brand Strategy working sessions to define the brand platform and content strategy.


Research & Performance-Driven Design:

Use insights from marketing analytics to iterate on designs and optimize for key metrics like click-through rates (CTR) and conversions.

Participate in A/B testing experiments to identify what creative resonates best with target audiences.

Conduct and leverage existing user and competitive research to build a foundation for design decisions and a clear sense of best practices.


Cross-Functional Collaboration:

Work closely with the performance marketing, product marketing, and creative teams to ensure assets meet campaign objectives.

Collaborate with external partners (e.g., video editors, animators, or freelancers) for larger-scale campaigns.



Required Skills & Experience


Skills:

Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and at least the basics of video editing software (e.g., Premiere Pro, Final Cut).

Familiarity with designing for A/B testing and iterating on creative based on performance insights.

Strong understanding of platform-specific requirements and best practices for digital ads and social media visuals.


Experience:

4+ years of experience as a graphic designer, digital designer, or marketing/brand designer, ideally in a fast-paced startup or SaaS environment.

Proven experience designing for performance-focused campaigns on platforms like TikTok, Instagram, LinkedIn, and Google Ads.

A portfolio showcasing your ability to design high-performing marketing assets, including examples of paid ads, social content, and landing pages.


Mindset:

A "maker" mentality with a focus on execution and meeting milestones.

A collaborative team player who thrives in a fast-paced, supportive and iterative environment.

Comfortable receiving and incorporating feedback from cross-functional teams.


And some nice to haves:

Experience with animation and motion design for short-form video content.

Experience supporting brand and content strategy development.

Experience in planning for the production of photo, video.

Familiarity with SaaS marketing or voice-first technology.

Knowledge of performance marketing metrics like CTR, CAC, and conversion rates.



Our values
  • High agency Take initiative to solve problems that you see. We make decisions quickly, and disagree and commit to move forward as a team.
  • Open communication Lean into debate, discussion, and uncomfortable conversations. We maintain integrity, say the thing that is hard to say, because we trust one another and assume other people have good intentions.
  • User obsessed Design technology that makes people's experience more natural and seamless. We really care about building an exceptional user experience.
  • Detail focused Exceptional outcomes come from an exceptional attention to detail - down to every interaction and every pixel.


$150,000 - $180,000 a year
The above range is indicative based on skills, experience and location.
Preferred San Francisco or Los Angeles-based.
Open to remote, or hybrid if based in San Francisco.

Why Wispr?

• Build magic and see the excitement spark in every users' eyes

• Design the next generation of personal computing in a creative, innovative, and collaborative environment

• Do the best work of your life with a world-class team

• Flexible work arrangements to support you in working in the way that you work best



For full-time employees:

• Generous health, dental, and vision coverage

• Generous parental leave, unlimited PTO (we encourage taking days off!)

• 401k match

• Commuter benefits

• Relocation assistance


At Wispr, diversity is important to us.


At Wispr, we believe that true innovation starts with people from diverse backgrounds coming together, bridging ideas, and collaborating. Wispr is proud to be an Equal Employment Opportunity employer and is committed to providing an environment of mutual respect where employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

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What You Should Know About Design Lead - Marketing, Wispr Flow

As the Design Lead - Marketing at Wispr Flow, based in the vibrant city of San Francisco, you'll step into a pivotal role that blends artistic design with strategic marketing insight. At Wispr, we are revolutionizing voice intelligence, and we're eager to redefine how users experience technology through innovative, voice-first solutions. Your main focus will be on crafting visually stunning marketing assets that resonate with our diverse audience. You'll collaborate seamlessly with performance marketing and product teams to deliver dynamic digital materials, from eye-catching paid ads to engaging social media posts and comprehensive email campaigns. The ideal candidate is not just a designer but a storyteller who understands how to inspire adoption and drive engagement in our suite of products. You’ll dive into campaign asset creation, ensuring every piece aligns perfectly with our distinct brand identity, while using data-driven insights to refine your designs for optimal performance. At Wispr, we value collaboration and creativity, and you will be encouraged to experiment and innovate. If you're passionate about design and eager to be part of a groundbreaking team dedicated to transforming user experiences, we would love to hear from you! Your journey at Wispr Flow will not only be about creating assets but also making a real impact in the tech world.

Frequently Asked Questions (FAQs) for Design Lead - Marketing Role at Wispr Flow
What are the core responsibilities of the Design Lead - Marketing at Wispr Flow?

The Design Lead - Marketing at Wispr Flow is responsible for creating visually compelling marketing assets that engage our target audiences. This includes designing for various digital platforms such as social media, email campaigns, and paid ads. Additionally, the role requires collaboration with cross-functional teams, ensuring brand consistency, and utilizing analytics to iterate and optimize campaigns.

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What skills and experience are required for the Design Lead - Marketing position at Wispr Flow?

Candidates for the Design Lead - Marketing position at Wispr Flow should have at least 4 years of experience in graphic or digital design, preferably in fast-paced environments. Proficiency in design tools like Adobe Creative Suite and Figma is essential, along with experience in performance-focused campaigns on platforms such as TikTok and Instagram. A strong portfolio showcasing these skills is necessary.

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How does the Design Lead - Marketing at Wispr Flow contribute to brand strategy?

As the Design Lead - Marketing, you'll play a vital role in evolving and refining Wispr Flow's brand identity. This involves participating in Brand Strategy sessions, ensuring all marketing assets align with brand guidelines, and supporting the development of a cohesive content strategy that engages users effectively.

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What is the work culture like for a Design Lead - Marketing at Wispr Flow?

The work culture at Wispr Flow fosters creativity, collaboration, and an open environment where feedback is welcomed. You'll work with a dedicated team that values initiative and encourages diverse perspectives, ensuring every voice contributes to innovative solutions in marketing design.

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What is the salary range offered for the Design Lead - Marketing position at Wispr Flow?

The salary range for the Design Lead - Marketing position at Wispr Flow is between $150,000 and $180,000 per year, based on experience and skills. This competitive compensation reflects our commitment to attracting top talent while recognizing the importance of balance through flexible work arrangements.

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Common Interview Questions for Design Lead - Marketing
Can you describe your design process as a Design Lead?

When answering this, focus on your systematic approach to design projects. Discuss how you gather insights from stakeholders, perform research, ideate, create prototypes, and incorporate feedback to refine your work. Highlight specific tools you use and how they help in your process.

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How do you ensure brand consistency in your designs?

Emphasize your understanding of brand guidelines and your attention to details. Discuss the importance of adhering to specific typography, color palettes, and tone, and how you’ll collaborate with teams to maintain this consistency across all marketing channels.

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What metrics do you consider when assessing the performance of your designs?

Discuss your familiarity with metrics such as click-through rates, conversion rates, and user feedback. Explain how you use these metrics to inform future design decisions and how they affect the overall marketing strategy.

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Can you provide an example of a successful campaign you've designed?

Select a specific project where your designs significantly impacted the campaign’s success. Talk about the objectives, your design approach, the results achieved, and what you learned from the experience.

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How do you collaborate with non-design teams?

Talk about your experience communicating and working directly with marketing, performance, and engineering teams. Describe strategies you use to facilitate effective collaboration, such as regular updates, brainstorming sessions, or shared tools.

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What trends do you see emerging in marketing design?

Share your insights into current trends such as personalization, sustainable design practices, or the focus on micro-interactions. Explain how these trends can be integrated into campaigns to enhance user experience.

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How do you incorporate feedback into your designs?

Detail your process for collecting feedback constructively and integrating it into your work. Discuss the importance of open communication and iteration in the design process to refine and improve your assets.

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What tools do you use for designing and prototyping?

List your preferred design and prototyping tools, such as Adobe Creative Suite, Figma, or Sketch. Talk about why you prefer these tools and how they enhance your workflow and collaboration with teams.

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How do you stay updated with the latest design trends?

Discuss your methods for staying informed, including following design blogs, participating in webinars, or networking with fellow designers. Explain how this continuous learning positively impacts your work and keeps your designs relevant.

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What inspires you in your design work?

Share personal influences or experiences that inspire your creativity. This could include particular designers, artistic movements, user-centric design philosophies, or the potential impact of your designs on users’ lives.

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DATE POSTED
December 5, 2024

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