VP, Account

The responsibilities of a VP, Account at 160over90 include leading client relationships, developing strategic marketing initiatives, managing integrated marketing strategies across various client channels, overseeing team dynamics, and driving business objectives across multiple workstreams. This role also involves collaborating closely with internal teams and external partners to ensure that all marketing efforts align with clients’ business goals.

To excel as a VP, Account at 160over90, candidates should possess 10-15 years of account management experience in an agency or client setting, preferably with a focus on integrated or entertainment marketing. Strong skills in relationship management, strategic thinking, and creative problem-solving are essential, alongside the ability to lead teams effectively in a fast-paced environment.

Success for the VP, Account role at 160over90 is defined by the ability to foster trusted client relationships, develop meaningful marketing strategies that resonate culturally, and drive business growth through innovative solutions. Achieving sustainability and expansion in client partnerships while managing a motivated team also plays a crucial role in measuring success.

The work environment at 160over90 is collaborative and dynamic, focusing on teamwork and innovation. The agency values in-person interactions and has a hybrid work model that encourages working from the office four days a week. You can expect a culture that promotes inclusivity, creativity, and professional development.

Yes, 160over90 is dedicated to building a diverse and inclusive workplace. They encourage candidates with varied backgrounds and experiences to apply, even if they don't meet every qualification listed. The company recognizes that unique perspectives lead to successful team dynamics and creative solutions.

To manage client relationships effectively, I would prioritize clear communication, regular check-ins, and an understanding of the client's business goals and challenges. Tailoring our marketing strategies to align with their objectives while providing proactive insights based on cultural trends would also be a key focus.

I would lead my team by fostering an environment of collaboration and creativity. Encouraging brainstorming sessions and ensuring open dialogue among team members would allow us to harness diverse ideas. Additionally, I would establish clear project goals and timelines to keep everyone focused and motivated.

In my previous roles, I had the opportunity to work closely with lifestyle brands, crafting marketing campaigns that tapped into consumer passions such as music and sports. This involved collaborating with talent and entertainment properties to create unique partnerships that engaged audiences meaningfully.

My approach to problem-solving involves agile thinking and flexibility. I prefer to assess the issue thoroughly, involving the team for collective insights, and then implementing solutions quickly. Staying organized and prepared for potential challenges helps us adapt swiftly to the dynamic marketing landscape.

To keep the team motivated, I focus on recognizing achievements, providing constructive feedback, and fostering a positive culture. Encouraging personal and professional development opportunities helps build commitment, while accountability is reinforced through clear expectations and regular tracking of progress.

Data analysis is crucial in shaping our strategies as it offers insights into client performance and consumer trends. I leverage data to measure the effectiveness of campaigns, identify new growth opportunities, and tailor our approaches based on analytics to ensure we are meeting our business objectives.

Handling conflict requires a balanced approach. I would encourage open communication, allowing team members to voice their concerns. By facilitating discussions, I aim to find common ground and ensure that we collectively focus on the project’s goals, maintaining harmony and productivity.

In previous roles, I developed campaigns that creatively combined digital and physical experiences, utilizing social media engagement and on-ground activations. For 160over90, I would look to introduce similar innovative concepts, leveraging cultural insights to enhance client engagements.

Collaborating with external agency partners entails establishing clear communication channels and aligned objectives. I would ensure regular updates and brainstorming sessions occur, promoting a unified approach that leverages each agency’s strengths while working towards common goals.

I am excited about the opportunity at 160over90 because of the agency’s commitment to creating real human connections through innovative marketing. The chance to lead significant projects for renowned brands within a diverse and dynamic environment aligns perfectly with my professional aspirations and experience.