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Paid Media Account Manager

Exciting Opportunity: Paid Media Account Manager at Zap

Zap is on the lookout for a talented and experienced Paid Media Account Manager to lead and enhance our clients’ paid media strategies. In this collaborative role, you'll be the primary point of contact for our clients, ensuring that their campaigns are successful and aligned with their marketing goals. You will develop creative strategies, manage campaign execution, and analyse performance metrics to drive ROI.

This is a permanent full-time role. As training is required we would prefer that you are based in Scotland, but definitely UK. Salary is 'dependent on experience' - don't let that put you off! Once you submit your application we will give you an indication before we progress so we don't waste each other's time.

About Us

Zap is a digital design and marketing agency based in Central Scotland. For over a decade, we’ve been helping businesses turn screens into brand showcases. Our exceptional team of talent combines innovation with industry experience to create a complete digital package for businesses.

Who are you?

You have a can-do attitude and a passion for paid media. If you have a proven track record in managing successful campaigns and enjoy working closely with clients to achieve their goals, we want you! You’re someone who thrives in a fast-paced environment and is always looking for ways to optimise performance and enhance client relations.

You’ll be a proactive individual with strong analytical skills and the ability to communicate effectively with both clients and team members.

Key Responsibilities:

  • Lead the development and execution of paid media strategies for multiple clients.
  • Act as the main point of contact for clients, ensuring clear communication and relationship management.
  • Analyse campaign performance, generate reports, and provide actionable insights for optimisation.
  • Monitor industry trends and competitor activity to inform campaign adjustments.
  • Collaborate with internal teams to create compelling ad campaigns that resonate with target audiences.
  • Manage budgets effectively to maximise ROI across all campaigns.
  • Stay updated on new tools and platforms within the paid media landscape.

Qualifications:

  • Proven experience in paid media management, specifically in an agency or client-facing role (2-5 years preferred).
  • Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other digital advertising platforms.
  • Excellent analytical skills with the ability to interpret data and generate insights.
  • Outstanding communication and relationship-building skills.
  • Ability to manage multiple projects simultaneously while meeting tight deadlines.
  • A results-driven mindset with a passion for delivering high-quality work.
  • Familiarity with marketing automation and analytics tools is a plus.

Benefits

  • Salary range is between £30.000-£35.000, negotiable and dependent on experience
  • Company Bonus 10% of salary once company goals are met or at the company’s discretion which has been paid the past 5 years in a row
  • Service Bonus of £1,000 per annum paid into your monthly salary up to 5 years / £5,000
  • We operate on a flexible hours system. That means that while your usual hours will be during normal business hours, you have plenty of flexibility within that. Want to take a long lunch break? No worries. Do your best work at 6 am? Go for it.
  • We’re a fully remote team, so no 8 am commutes into work
  • Work hard, play hard - we offer a minimum of 34 holidays a year (2 weeks of which can be taken over Christmas)
  • You’ll also get an extra day off for your birthday, so no awkward work birthday parties
  • We have a quarterly all-team meeting, which ends in a monthly all-team social
  • We supply any remote working tools and equipment you need
  • We are Best Place to Work Certified company 
  • You’ll also get full private BUPA Healthcare & Dental coverage
  • You will have access to VIVUP - staff benefits & wellbeing platform
  • We’re a also pension-providing employer

What’s next?

We know what it’s like not to know what’s going on with a job application. Here’s how our hiring process usually works:

We’ll review your application and CV

If we like what we see, we will set up a quick call to find out a bit more about you and answer any of your questions

If we like what we hear, we’ll set up another interview with our senior leadership team so we can ask you hard questions about yourself

As long as everything goes well, we’ll send you an offer!

NO RECRUITMENT AGENCIES, PLEASE

Average salary estimate

$32500 / YEARLY (est.)
min
max
$30000K
$35000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paid Media Account Manager, Zap

Join Zap as a Paid Media Account Manager and embark on an exciting journey where creativity meets strategy! At Zap, a leading digital design and marketing agency in Central Scotland, we’re on the hunt for a talented individual who is passionate about driving successful paid media campaigns. As the Paid Media Account Manager, you'll have the opportunity to lead and enhance the paid media strategies for various clients, acting as their primary point of contact. Your role will be all about developing imaginative strategies, executing dynamic campaigns, and meticulously analysing performance metrics to achieve stellar ROI. We're looking for someone who thrives in a collaborative and fast-paced environment, has a proven track record in managing ads on platforms like Google and Facebook, and is always eager to optimize performance. While this is a full-time, remote role, we prefer applicants based in Scotland or elsewhere in the UK. With a competitive salary dependent on your experience, employee bonuses, ample holiday, and a flexible working system, Zap offers a fantastic work-life balance. So, if you’re ready to make a significant impact, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Paid Media Account Manager Role at Zap
What are the main responsibilities of the Paid Media Account Manager at Zap?

As a Paid Media Account Manager at Zap, your primary responsibilities will include leading the development and execution of paid media strategies for multiple clients, acting as the main point of contact to ensure clear communication, analyzing campaign performance for actionable insights, and collaborating with internal teams to create compelling ad campaigns. You'll also need to manage budgets effectively to maximize ROI and stay updated on the latest trends in paid media.

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What qualifications are required to become a Paid Media Account Manager at Zap?

To be considered for the Paid Media Account Manager position at Zap, candidates should possess 2-5 years of proven experience in paid media management, either in an agency or a client-facing role. A strong understanding of platforms such as Google Ads, Bing Ads, and Facebook Ads is essential. Additionally, excellent analytical skills, outstanding communication abilities, and a results-driven mindset are crucial for succeeding in this role.

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What are the benefits of working as a Paid Media Account Manager at Zap?

Zap offers a range of attractive benefits for the Paid Media Account Manager role. This includes a salary range of £30,000 to £35,000, a bonus structure based on company goals, generous holiday allowances including time off during the Christmas season and an additional day off for your birthday. Employees also enjoy flexible working hours, full private healthcare coverage, and access to various wellbeing tools. Zap prides itself on being a Best Place to Work Certified company, emphasizing a balanced work environment.

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How does the hiring process work for the Paid Media Account Manager role at Zap?

The hiring process for the Paid Media Account Manager position at Zap typically begins with a review of your application and CV. If selected, you'll have a call with the recruitment team to discuss your experience and answer any questions. Successful candidates will then proceed to another interview with senior leadership to dive deeper into your fit for the role. If all goes well, you'll receive an offer to join our team!

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What kind of working environment can I expect as a Paid Media Account Manager at Zap?

As a Paid Media Account Manager at Zap, you can expect a fully remote working environment with a strong emphasis on flexibility. Our culture promotes a work-hard, play-hard ethos, allowing team members to organize their hours around their personal lives while ensuring work commitments are met. With a focus on collaboration and team bonding through quarterly meetings and monthly socials, you’ll feel connected and part of a supportive team.

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Common Interview Questions for Paid Media Account Manager
Can you explain your experience with managing paid media campaigns?

When answering this question, be sure to detail specific campaigns you’ve managed, the strategies you employed, and the results achieved. Highlight your ability to analyze data to drive decisions and optimize performance for future campaigns.

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How do you stay updated on the latest trends in digital advertising?

Show your proactive attitude by discussing various sources like industry blogs, webinars, and conferences you follow. Emphasize the importance of continuous learning and how it shapes your approach to managing paid media campaigns.

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What tools do you use for tracking and analyzing campaign performance?

Mention the specific analytics tools and platforms you are proficient in, such as Google Analytics, SEMrush, or Facebook Insights. Discuss how you use these tools to interpret data and provide insights that influence campaign strategy.

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Can you describe a successful campaign you led and what made it successful?

Prepare a case study of a campaign that highlights your strategic thinking, execution, and the results achieved. Break down key performance indicators and what specific actions led to success, showcasing your critical role in the process.

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How do you approach budget management in paid media?

Share your strategies for effectively allocating and managing budgets across multiple campaigns. Discuss methods you use to maximize ROI and your adaptability to changes in campaign performance and market conditions.

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How do you build relationships with clients as a Paid Media Account Manager?

Highlight your communication skills and strategies for maintaining strong client relationships. Discuss how you handle client feedback and adjust strategies based on their objectives, reinforcing the importance of transparency and trust.

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What is your process for optimizing campaigns based on performance data?

Describe your systematic approach to optimization, including regular data reviews, A/B testing, and experimenting with different ad creatives. Emphasize your analytical skills and how data-driven decisions have improved campaign outcomes.

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How do you balance multiple campaigns and projects simultaneously?

Discuss your time management techniques, including prioritization and organization strategies. Provide examples of how you successfully juggle multiple client needs while producing high-quality work.

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What role does teamwork play in your approach as a Paid Media Account Manager?

Explain how you collaborate with other teams to execute successful campaigns, using examples of past experiences. Emphasize that teamwork not only enhances creativity but also improves campaign effectiveness.

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What challenges have you faced in paid media management, and how did you overcome them?

Prepare examples of obstacles you've encountered, such as budget cuts or changing market dynamics. Discuss the strategies you implemented to overcome these challenges and how they contributed to your growth as a professional.

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DATE POSTED
March 28, 2025

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