Events Marketing Manager

As an Events Marketing Manager at ZoomInfo, you'll take ownership of key third-party tradeshow events, overseeing everything from strategic planning to on-site execution. Collaboration is key as you'll work closely with the Field Marketing team to ensure successful event strategies are in place, manage registrations, and engage with Sales and Customer Success teams post-event. Additionally, you will focus on creating memorable experiences, tracking event performance metrics, and optimizing future strategies based on your insights.

To be considered for the Events Marketing Manager role at ZoomInfo, candidates should have 2 to 5 years of experience in event planning, marketing, or related fields. Strong organizational skills and attention to detail are essential, as well as excellent communication abilities for effective collaboration across teams. A proactive attitude and willingness to continuously learn and grow within the events and marketing space will also set candidates apart.

At ZoomInfo, an Events Marketing Manager can expect abundant opportunities for career growth. You'll receive support from senior team members through mentorship and coaching, enabling you to enhance your event management skills and broaden your marketing expertise. Given ZoomInfo's focus on innovation and results, your contributions are highly valued, paving the way for advancement within the marketing team and beyond.

The Events Marketing Manager plays a crucial role in driving revenue generation at ZoomInfo by creating impactful events that engage potential customers and generate interest in our solutions. By collaborating with the Field Marketing team to develop effective strategies and analyzing performance metrics, you’ll be directly influencing tangible business opportunities and sales growth, ensuring our events are not just memorable but also financially beneficial.

The work environment for an Events Marketing Manager at ZoomInfo is dynamic and collaborative. You’ll be working in-office 3 days a week, contributing to a team-focused culture that encourages creativity and initiative. With up to 30% travel required for event execution, you will enjoy varied experiences that keep the role exciting while ensuring each event aligns with our marketing goals and brand messaging.

When answering this question, be specific about the events you've planned, including the types, sizes, and your role in them. Highlight successful outcomes and how your strategic planning contributed to those successes.

Discuss key performance indicators such as registration numbers, attendance rates, engagement metrics, and post-event follow-ups. Emphasize your approach to analyzing feedback to determine ROI and improve future events.

Share a specific example where you faced obstacles during event planning or execution, detailing how you approached the situation, the solutions you implemented, and the positive outcome that resulted from your actions.

Explain your organizational system—whether it’s a project management tool, a detailed calendar, or regular team check-ins—that helps you keep track of tasks, deadlines, and responsibilities, ensuring that nothing falls through the cracks.

Discuss specific tactics such as pre-event teasers, personalized communications, and post-event feedback surveys. Mention your experience with CRM tools and how you use insights to enhance engagement.

Emphasize your communication skills and methods you use to facilitate collaboration, such as regular meetings, shared project platforms, and clear timelines to ensure alignment across sales, marketing, and creative teams.

Share your thoughts on current trends in the events industry, such as the move towards virtual and hybrid events, personalization, and the use of technology to enhance attendee experiences. This shows that you are knowledgeable and engaged in the field.

Discuss strategies for integrating brand values and messaging throughout the event, such as consistent use of visual and written branding, engaging presentations, and cohesive event themes, while collaborating with other departments.

Talk about a process you identified as needing improvement, how you assessed its effectiveness, and the steps you took to enhance it. Whether it was streamlining communication or improving logistics, highlight the outcome.

Reflect on your passion for event marketing and the satisfaction you get from creating memorable experiences, building meaningful relationships, and contributing to the company’s growth. Personal anecdotes can be a great way to connect your motivation to your professional goals.