Sr Product Marketing Manager, Enterprise Segment

About 1Password:

We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

1Password is seeking an experienced, customer-centric product marketer to support marketing and go-to-market (GTM) strategies for our enterprise segment. This role will own the research, strategy, and narrative development that connects the value of our Enterprise Password Manager (EPM) and Extended Access Management (XAM) solutions to enterprise decision-makers, including CISOs, CIOs, and IT leaders.

As the voice of the customer, you will conduct market and customer research to uncover key pain points, competitive insights, and evolving security challenges, shaping messaging and positioning that deeply resonates with large enterprises. You will define ICPs, create compelling solution and product narratives, define segment-specific playbooks, and enable marketing teams with the insights and tools needed to drive pipeline growth, adoption, and expansion.

This role demands a strong cross-functional leader who can collaborate closely with marketing, product, and go-to-market teams to align strategies, develop effective storytelling, optimize messaging within integrated campaigns, and create GTM playbooks that accelerate growth in the enterprise segment. Your ability to translate customer and market insights into actionable marketing strategies will be essential to 1Password’s success.

An understanding of enterprise workforce cybersecurity challenges is critical. This role requires experience with enterprise buyers ranging from heads of IT/Security to CIO/CISOs. Knowledge of identity and access management (IAM), identity access governance (IGA), device security, and related areas is desired. A successful candidate will be comfortable operating at the intersection of technology, marketing, and strategy.

This position is remote (open to candidates located in the US and Canada).

• Experience: 5-7 years of product marketing experience, with 3+ years of cybersecurity industry experience preferred. Bachelor's or Master's Degree in Technology, Marketing, or related field or equivalent work experience.
• Cybersecurity & Enterprise Segment Insight: Knowledge of enterprise security challenges, including identity and access management, identity access governance, MDM, authentication, and workforce cybersecurity. Knowledge of AI concepts is highly desired.
• Experience working closely with Enterprise Go-to-Market Teams: Proven ability to support GTM strategies that successfully capture demand, growth, and adoption within the enterprise segment. Strong content creation and sales enablement skills.
• Storytelling Aficionado: Strong storytelling and messaging skills, with experience translating technical solutions and product capabilities into compelling business value.
• Leadership and Collaboration: Excellent communication and leadership skills, with the ability to align and influence cross-functional teams.
• Data-Driven Mindset: Advanced ability to analyze data to measure success and refine go-to-market strategies for improved results.
• Certifications: Product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+) are an asset.

• Impactful Work: Lead the research, strategy, and creation of senior decision-maker messaging and positioning, connecting buyer pain points and needs with our Enterprise Password Management and XAM platform solutions, helping organizations secure workforce access.
• Innovative Environment: Join a team that values creativity, customer-centricity, collaboration, and a growth mindset.
• Growth Opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset.
• Lead Research & Insights: Conduct deep customer, market, and competitive research to inform ICP, buyer personas, industry trends, and GTM strategies. This includes primary and secondary research as well as user groups.
• Develop Enterprise Product Marketing Strategy: Play a key role in defining and executing comprehensive GTM strategies for enterprises, ensuring effective messaging and positioning within demand and revenue generation campaigns to accelerate growth.
• Own the Enterprise Narrative & Messaging: Develop compelling messaging that connects enterprise buyer pain points to 1Password’s unique value propositions, driving differentiation in a competitive landscape.
• Enable Marketing: Equip marketing teams with tailored customer insights, buyer journeys, and enterprise messaging for effective integrated campaign strategies.
• Enable Sales: Equip GTM  teams with training, content, and tools to drive strategies tailored to the enterprise segment..
• Measure and Optimize: Track key performance indicators (KPIs) to assess GTM effectiveness, optimize messaging strategies, and refine approaches based on data-driven insights.

USA-based roles only: The annual base salary for this role is between $146,000 USD and $198,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $134,000 CAD and $182,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.

What we offer:

We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

Health and wellbeing

> 👶 Maternity and parental leave top-up programs

> 👟 Wellness spending allowance

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage

 Growth and future 

> 📈 Company equity for all full-time employees

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 

Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEIB programs and ERGs and ECGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.