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Director, Demand Generation

Aera Technology is a pioneer in the growing category of Decision Intelligence – the technology to digitize, augment, and automate decision-making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best-known brands in the world make smarter, faster decisions.


Privately-held and VC-funded, we have a global team of over 400 Aeranauts – and we’re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable. 


Aera Technology is seeking a leader of demand generation to design and execute demand generation programs, and events that drive pipeline and sales opportunities for Aera. This position will drive Aera’s marketing campaign delivery from creation to execution to tracking and measuring success. This key member of the marketing team will work closely with sales, customer success and marketing management to develop, deploy and manage a global strategy for integrated marketing programs and multi-touch campaigns.  This is a hands-on, yet highly visible role within the company.


We are looking for someone who is highly motivated to learn and grow within the organization. If you are an overachiever and want to contribute to a team that will truly appreciate your dedication and hard work, then consider a career at Aera Technology. In this role you can dramatically shape everything from our daily operations to our global presence.



Responsibilities
  • In collaboration with Aera’s customer facing teams, develop highly effective inbound and outbound demand generation programs across all channels and key market verticals, successfully taking programs from concept to execution to drive pipeline growth
  • Drive operational excellence and marketing ROI - the systems, processes and vendors that comprise the company’s marketing engine
  • Establish and communicate real-time measurement and management of the lead pipeline to help maintain high conversion rate and support pipeline in all sales regions. Manage executive reporting cadence through QBRs and annual reviews
  • Develop an annual plan for physical and digital events (Aera Technology and 3rd party) and drive activation, including an annual user conference. 
  • Collaborate with partners in the region to create co-marketing campaigns and events
  • Collaborate with cross functional executives to support a GTM plan and analyze/control expenditures
  • Manage regional lead process, follow up, and reporting. Maintain strong relationship with Client Partners (sales) and stay knowledgeable on all accounts
  • Manage a small, growing team. 


About You
  • 7+ years’ experience in enterprise demand generation, preferably in a growing SaaS environment 
  • Proven track-record of creating, executing and measuring integrated marketing programs across channels
  • Strong digital marketing background, website and above funnel performance experience 
  • Integrated digital campaign creation and execution. 
  • Highly creative problem solver
  • Experience improving and optimizing paid media spend, coordinating with advertising and media experts to improve performance. 
  • Team player with strong communication and interpersonal skills
  • Strong analytical and quantitative skills
  • Demonstrated experience in business process improvement and implementation
  • Ability to work in a fast-paced environment and across multiple business units to achieve goals 
  • Appreciation for metrics, data and process with the ability to tie all three to business objectives
  • Experience with Account Based Marketing and related tools


Background Highlights
  • High energy with an executive polish
  • Doer - strong bias towards action and results with situational awareness
  • Astute listening skills
  • Build relationships with sales, customers and partners
  • Work with vendors and providers 
  • Global role - work across time zones
  • Build and motivate teams and performance


$195,000 - $205,000 a year
Compensation for this position is a maximum salary of $205,000 cash + meaningful Equity. Actual compensation offered will vary based on a number of factors including prior experience and location.

The appropriate candidate for this role will be based in the San Francisco Bay Area, and be comfortable commuting to the SF office at least 2-3 days per week. Travel for this role will also be required during event season, and will likely average about 20%.


If you share our passion for building a sustainable, intelligent, and efficient world, you’re in the right place. Established in 2017 and headquartered in Mountain View, California, we're a series C start-up, with teams in Mountain View, San Francisco (California), Bucharest and Cluj-Napoca (Romania), Paris (France), Munich (Germany), London (UK), Pune (India), and Sydney (Australia).  So join us, and let’s build this!


Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. 


Benefits Summary 

At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You’ll find comprehensive medical, vision and dental plans, a 401K plan, flexible paid time off, remote work reimbursement, generous parental leave, and much more. We offer unlimited access to online professional courses for both professional and personal development, coupled with people manager development programs. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you’re working from the office, you’ll also have access to a fully-stocked kitchen with a selection of snacks and beverages.


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CEO of Aera Technology
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Frederic Laluyaux
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Average salary estimate

$200000 / YEARLY (est.)
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$195000K
$205000K

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What You Should Know About Director, Demand Generation, Aera Technology

Join Aera Technology as the Director of Demand Generation and become a pivotal force in the realm of Decision Intelligence! Based in the vibrant city of San Francisco, CA, Aera is recognized for revolutionizing decision-making processes using cutting-edge AI and machine learning. In this dynamic role, you’ll be the mastermind behind crafting, executing, and fine-tuning demand generation programs. You’ll bridge the gap between innovative marketing strategies and tangible sales results. Collaborating closely with our talented sales and customer success teams, your mission will be to ignite pipeline growth through impactful campaigns across diverse channels. You’ll enjoy the thrill of managing both physical and virtual events, as well as fostering co-marketing opportunities with regional partners. This hands-on position is perfect for those with an entrepreneurial spirit who thrive in a fast-paced environment. With a strong emphasis on metrics and analytics, you’ll oversee the real-time performance of lead pipelines to maximize conversion rates. As a champion of operational excellence, your insights will guide the marketing efforts of a growing global team. If you’re a highly creative problem-solver with over seven years of experience in enterprise demand generation, particularly within the SaaS landscape, this is a remarkable chance to impact Aera’s trajectory. With appealing compensation and benefits, committing yourself to a culture that values dedication, teamwork, and innovation is an exciting opportunity. Let’s shape the future together at Aera Technology!

Frequently Asked Questions (FAQs) for Director, Demand Generation Role at Aera Technology
What are the key responsibilities of the Director of Demand Generation at Aera Technology?

As the Director of Demand Generation at Aera Technology, you'll spearhead inbound and outbound programs to fuel pipeline growth, collaborating with sales and customer success teams. You'll oversee the planning and execution of integrated marketing campaigns and manage events to optimize lead acquisition, ensuring real-time performance tracking to maintain high conversion rates.

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What qualifications are needed for the Director of Demand Generation position at Aera Technology?

Candidates for the Director of Demand Generation role at Aera Technology should have at least 7 years of experience in enterprise demand generation, particularly in a SaaS environment. A strong digital marketing background, proven track record in executing integrated marketing programs, and excellent analytical skills are essential for success in this role.

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How does the Director of Demand Generation at Aera Technology contribute to marketing ROI?

In the position of Director of Demand Generation at Aera Technology, you will drive operational excellence by refining systems and processes related to the marketing engine. By establishing a framework for measuring lead pipeline performance, you’ll identify areas for improvement that directly impact marketing ROI and business objectives.

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What is the work environment like for the Director of Demand Generation at Aera Technology?

The work environment at Aera Technology for the Director of Demand Generation role is fast-paced and collaborative. You will work alongside a global team in a culture that values innovation and a strong work-life balance, including flexible working arrangements and opportunities for professional development.

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What opportunities for career advancement are there for the Director of Demand Generation at Aera Technology?

At Aera Technology, the Director of Demand Generation position offers significant opportunities for career advancement. The role is highly visible and impactful, allowing you to shape Aera's marketing strategies and drive growth. As the company continues to expand, you will have the chance to lead a growing marketing team and influence key business decisions.

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Common Interview Questions for Director, Demand Generation
Can you describe your experience with demand generation programs?

Discuss your previous roles where you designed and implemented demand generation programs, highlighting specific campaigns you executed that drove pipeline growth, along with the results achieved. Use metrics to quantify your impact.

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How do you approach collaboration with sales and customer success teams?

Explain your strategy for smooth collaboration, emphasizing the importance of communication and alignment on objectives. Share examples of how you've worked together to optimize lead follow-up processes and improve conversion rates.

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What metrics do you consider vital for measuring the success of demand generation campaigns?

Talk about key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, marketing qualified leads (MQLs), and return on investment (ROI). Illustrate how these metrics guide your marketing decisions.

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How do you manage the balance between digital marketing and event marketing?

Describe your approach to integrating digital and event marketing efforts. Discuss how you leverage insights from digital campaigns to enhance event strategies and vice versa, creating a cohesive marketing experience.

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What is your experience with account-based marketing, and how do you apply it?

Share your experience implementing account-based marketing strategies. Provide examples of targeted campaigns you've run focused on key accounts and discuss the outcomes derived from tailored marketing efforts.

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How do you stay updated with the latest trends in demand generation and marketing?

Discuss your methods for keeping abreast of industry changes, such as attending webinars, following industry thought leaders, and participating in marketing groups. Emphasize your commitment to continuous learning.

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Describe a time you had to troubleshoot a specific demand generation campaign that wasn't performing as expected.

Share a detailed example of a campaign that faced challenges, including your diagnostic process and the adjustments you implemented. Highlight the positive outcome credited to your analytical skills.

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How do you prioritize your time when managing multiple campaigns and projects?

Discuss your time management techniques, such as utilizing project management tools or frameworks to prioritize tasks based on impact and urgency, ensuring effective execution across all campaigns.

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What role does creativity play in your demand generation strategies?

Emphasize how creativity is essential in demand generation. Discuss innovative campaigns you've designed and how creative thinking has led to successful engagement strategies and memorable marketing experiences.

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How would you manage and develop a team within the demand generation function?

Explain your leadership style, focusing on mentoring and empowering team members. Provide examples of how you've inspired professional growth and collaboration to create a high-performing demand generation team.

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In our hyperconnected world, the ability to make every decision, at the right time and at scale, is mission-critical for organizations. Yet, decision making today requires managing countless tools without the cross-business visibility to respond t...

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 12, 2025

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