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Senior Manager, Customer Growth Data and Analytics - job 17 of 17

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The US Consumer Marketing (USCM) organization leads prospect acquisition and customer marketing for US Consumer Services (USCS), one of the largest growth engines within American Express. The Investment Services team within USCM is responsible for several key functions, including leadership of forecasting processes, delivery of performance reporting and insights, and operational management of USCS’ marketing budget.   

How will you make an impact in this role?

The Senior Manager - Customer Growth Data and Analytics will be responsible for delivering insights across the Customer Growth portfolio to drive better outcomes from our customer marketing investments.

They will be responsible for building reporting products and insights frameworks to support the Customer Growth Marketing strategy.

The Senior Manager will contribute to the development of insights from both custom analytics projects and ongoing performance monitoring, and work with marketers to help them better understand the performance of their channels.

Job Responsibilities:

  • Develop dashboards and other reporting products for the use marketers and other stakeholders
  • Deep dive analysis into performance gaps and opportunities
  • Cohort and profiling analysis to understand performance of different segments and develop strategies to enhance marketing treatments
  • Develop framework for strategic insights to support customer investment decisions across the portfolio

Minimum Qualifications

  • Deep analytical skills – ability to analyze/understand large data sets, synthesize and draw out relevant insights
  • Extreme attention to detail and accuracy – strong sense of responsibility and accountability
  • Significant marketing analytics experience, understand data from key channels, and the ways these are optimized 
  • Educational and work experience implementing statistical approaches would be helpful
  • Strong SQL, Python, Power BI and Excel skills
  • 5+ years of work experience in analyzing data and reporting insights
  • Bachelor's Degree Preferred 

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. 

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$127500 / YEARLY (est.)
min
max
$90000K
$165000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Customer Growth Data and Analytics, American Express

Are you ready to take on a pivotal role at American Express as a Senior Manager, Customer Growth Data and Analytics? Based in the bustling city of New York, you will be joining a forward-thinking team that champions customer and community backing in everything we do. At American Express, we pride ourselves on our diverse and inclusive culture, where every team member feels valued and heard. In this role, you'll play a crucial part in enhancing our customer marketing investments, delivering insights that truly drive impact. You'll be responsible for developing sophisticated reporting products and analytics frameworks that will not only support our Customer Growth Marketing strategy but also empower our marketers with deeper performance understanding. Utilizing your deep analytical skills, you'll dive into performance gaps and analyze data to craft strategies that will inform our marketing tactics. Collaboration will be key, as you team up with fellow marketers to turn data into actionable insights that lead to remarkable outcomes. Ideal candidates will have significant experience in marketing analytics, paired with proficiency in SQL, Python, and Power BI. If you have a passion for analytics and aspire to lead customer growth initiatives, American Express is the place for you. Join us to help shape the future of customer experiences, all while enjoying a benefits package that supports your well-being and career development. Let's create exceptional customer experiences together!

Frequently Asked Questions (FAQs) for Senior Manager, Customer Growth Data and Analytics Role at American Express
What are the main responsibilities of a Senior Manager, Customer Growth Data and Analytics at American Express?

As a Senior Manager, Customer Growth Data and Analytics at American Express, your primary responsibilities will revolve around delivering impactful insights that drive better outcomes from our customer marketing investments. You'll develop dashboards and reporting products that empower marketers, conduct deep dive analyses into performance, and execute cohort and profiling analyses to better understand customer segments. Your role will ensure that data-driven strategies effectively support marketing initiatives across the Customer Growth portfolio.

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What qualifications are necessary for the Senior Manager, Customer Growth Data and Analytics position at American Express?

To qualify for the Senior Manager, Customer Growth Data and Analytics position at American Express, candidates should have a strong educational background, typically a Bachelor's Degree, along with 5+ years of work experience in analyzing extensive data sets and reporting insights. Proficiency in analytical tools such as SQL, Python, Power BI, and Excel is essential. Applicants should also possess significant marketing analytics experience and display extreme attention to detail throughout their work.

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How does the Senior Manager, Customer Growth Data and Analytics role contribute to American Express's success?

The Senior Manager, Customer Growth Data and Analytics role is vital to American Express's success as it focuses on turning complex data into actionable insights that enhance marketing strategies. By analyzing performance gaps and opportunities, you'll provide crucial recommendations that help the company better invest in customer acquisition and retention efforts. This function directly supports American Express's mission to provide the best customer experience and competitive advantage in the marketplace.

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What skills are important for a Senior Manager, Customer Growth Data and Analytics at American Express?

For the Senior Manager, Customer Growth Data and Analytics role at American Express, critical skills include advanced analytical abilities and expertise in handling large data sets effectively. Strong attention to detail, a sense of responsibility, and proficiency in tools such as SQL, Python, Power BI, and Excel are equally crucial. Additionally, a solid foundation in marketing analytics to understand key channel performance will empower you to make strategic recommendations that drive customer growth.

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What can candidates expect in terms of career development as a Senior Manager, Customer Growth Data and Analytics at American Express?

Candidates for the Senior Manager, Customer Growth Data and Analytics at American Express can anticipate a robust career development path. With access to comprehensive training and continuous learning opportunities, American Express fosters an environment that encourages growth and professional advancement. The collaborative and supportive culture will enable you to enhance your skill set while actively contributing to impactful projects that are instrumental in shaping the future of customer experiences.

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Common Interview Questions for Senior Manager, Customer Growth Data and Analytics
Can you describe your experience with data analytics and how it applies to customer growth?

In answering this question, highlight specific projects where you utilized data analytics tools to derive insights that influenced marketing strategies. Discuss the types of data you worked with, your analytical approach, and any measurable outcomes from your analyses that positively impacted customer growth initiatives.

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How do you prioritize competing analytics projects?

To effectively answer this question, illustrate your approach to prioritization based on business impact, deadlines, and resource availability. Mention the importance of communication with stakeholders to understand their needs, ensuring that your focus aligns with team priorities and the company's objectives.

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Describe a time you identified a significant performance gap. What steps did you take?

Share a specific instance where you identified a performance gap through data analysis. Outline the steps you took to investigate, the tools you used, and how your findings led to actionable improvements in a marketing strategy, resulting in enhanced customer engagement or revenue.

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What tools and technologies are you proficient in that would benefit this role?

Discuss your proficiency in tools such as SQL, Python, Power BI, and Excel. Explain how you have applied these technologies in your previous roles to analyze data, create visualizations, and develop reporting solutions that drive marketing insights and performance tracking.

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How do you stay updated with trends in data analytics and marketing?

Answer this question by mentioning any resources you frequently consult, such as industry blogs, webinars, or conferences. Highlight your commitment to lifelong learning and how you apply new insights or technologies to improve your analytics approaches and marketing strategies.

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Can you provide an example of how you influenced a marketing decision through data insights?

Use a real-world example to demonstrate how your data insights informed a marketing decision. Discuss the process of gathering data, how you analyzed it, and the specific recommendations you made that were implemented to achieve measurable success.

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How do you approach cohort analysis in understanding customer segments?

Explain your methodology for conducting cohort analyses. Discuss how you categorize customer behaviors and outcomes over time, and how these insights help tailor marketing strategies to different segments for optimized performance and engagement.

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What do you consider when developing dashboards for stakeholders?

In your response, focus on the need for clarity, relevance, and ease of access. Mention that you prioritize the key metrics that stakeholders need while ensuring that the information is visually engaging, informative, and actionable to facilitate quick decision-making.

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How do you handle feedback and revisions from marketing teams on analytical reports?

Discuss your open-minded approach to feedback. Highlight the importance of being receptive to input, collaborating with marketing teams to incorporate their perspectives, and how these discussions help improve the quality and relevance of your analytical reports.

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What strategies do you use to convey complex data insights to non-technical stakeholders?

Explain your strategies for simplifying complex data insights, such as using visual aids and storytelling techniques. Emphasize your ability to translate analytical jargon into clear, actionable language that resonates with non-technical stakeholders, ensuring they grasp the key takeaways.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2349 jobs
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 2, 2025

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