Senior Manager, Business Leadership

The Senior Manager, Business Leadership at Momentum Worldwide is tasked with developing and executing innovative experiential marketing strategies. This includes overseeing the planning and execution of immersive brand experiences and events, managing client relationships, and guiding cross-functional teams to deliver exceptional outcomes while staying within budget and deadlines.

Candidates for the Senior Manager, Business Leadership position should have a bachelor's degree and a minimum of 8 years of experience in experiential marketing or event production, with at least 3 years in a leadership role. Proven experience in delivering successful large-scale events and exceptional project management skills are also essential to excel in this role.

In the Senior Manager, Business Leadership role, you will enhance client satisfaction by fostering strong relationships, maintaining open communication, and ensuring that projects align with the clients' goals and expectations. Your leadership will guide teams in delivering high-quality experiential campaigns that resonate with target audiences, ultimately exceeding client expectations.

As a Senior Manager, Business Leadership, you'll lead and collaborate with cross-functional teams, including creative, production, and design. This role emphasizes teamwork to integrate experiential campaigns seamlessly into the broader marketing strategy, allowing for richer and more engaging brand experiences.

Momentum Worldwide provides a supportive environment for career development for the Senior Manager, Business Leadership role. This includes mentorship opportunities, access to training and development programs, and the chance to work on innovative projects that can enhance career growth within the agency.

Discuss your approach to understanding the target audience, aligning with business objectives, and collaborating with creative teams. Highlight examples of successful campaigns you led and the importance of performance analysis in strategy refinement.

Explain your experience in managing budgets effectively, prioritizing necessary resources, and finding creative solutions when faced with constraints. Use examples to illustrate how you maintained quality while respecting financial limits.

Share a specific instance where you strengthened client relationships through proactive communication and delivering on promises. Emphasize the long-term impact of your efforts on client trust and project success.

Discuss your philosophy on leadership and mentoring. Provide examples of how you've supported team members' growth and development, fostering an environment that encourages learning and collaboration.

Talk about the metrics you use to evaluate success, such as engagement rates, audience feedback, and return on investment. Emphasize the importance of constant analysis to improve future campaigns.

Highlight specific challenges you've encountered, such as logistical issues or client dissatisfaction. Discuss the steps you took to address the problems and the positive outcomes that resulted from your actions.

Mention any specific tools or software you’re familiar with that help streamline event planning, project management, or analytics. Discuss how these tools have allowed you to create more effective and innovative campaigns.

Describe your method of communication, including regular meetings, updates, and feedback channels. Explain how you navigate differing opinions and keep everyone focused on the project goals.

Share your strategies for staying informed, such as attending industry conferences, following thought leaders, or participating in relevant workshops. Discuss how you apply these insights to your campaigns.

Discuss the significance of brand storytelling in creating memorable experiences. Provide examples of how you’ve integrated storytelling into campaigns to enhance audience connection and engagement.