CRM Marketing Manager

As a CRM Marketing Manager at Pomelo Care, your primary responsibility will be to design and implement personalized marketing campaigns that engage patients effectively through various channels. You will own strategic marketing campaign launches, define segmentation strategies, and optimize the patient marketing journeys while working closely with different teams to ensure alignment with client needs and regulatory compliance. Your role also involves analyzing campaign performance and utilizing insights to inform future strategies.

To apply for the CRM Marketing Manager position at Pomelo Care, you should have a minimum of 4 years of experience in lifecycle, growth, CRM, or email marketing. Proficiency in tools and platforms like Braze or Iterable is beneficial. You should also possess strong analytical skills, a detailed understanding of marketing automation, and technical knowledge to handle HTML and CSS complexities involved in campaign configuration.

Success for the CRM Marketing Manager at Pomelo Care is measured by the ability to effectively increase patient enrollment, improve retention rates, and conduct successful A/B tests that optimize channel performance. The role will require you to develop and present performance reports, showing tangible improvements in key metrics that align with Pomelo's goals of enhancing patient care.

The Pomelo Care team is driven by a mission to improve health outcomes for mothers and babies. Joining as a CRM Marketing Manager means being part of a group that values empathy, innovation, and data-driven decision-making, all while placing patient care at the forefront of their initiatives. Your work will have a direct impact on transforming lives, making it an incredibly rewarding job.

Pomelo Care offers a competitive benefits package for the CRM Marketing Manager role, including generous healthcare benefits, equity compensation, unlimited vacation days, and access to the First Round Network for professional development. The company culture prioritizes respect, diversity, and creating an inclusive work environment where everyone's contributions are valued.

In your response, highlight specific CRM tools you've used, such as Braze or Iterable. Discuss how you leveraged these tools for segmenting audiences, designing campaigns, and analyzing performance. Share any particular projects that showcase your ability to handle complexity and achieve measurable results.

Be prepared to talk about a campaign where you had significant control, detailing your role in planning, execution, and measurement. Focus on the goals set, strategies implemented, and results achieved, particularly how you optimized the campaign based on analytics.

Your answer should reflect your organizational skills and strategic thinking. Discuss how you assess the impact of each campaign, use data to inform decisions, and collaborate with stakeholders to ensure deadlines are met while maintaining quality.

Explain your understanding of these regulations and the importance of compliance in marketing. Provide examples of how you have implemented best practices in your past campaigns to ensure that all messaging is compliant and respects user privacy.

Discuss your approach to A/B testing by explaining how you determine test variables, analyze results, and apply insights. Showcase your analytical mindset and ability to iterate campaigns based on data-driven outcomes.

Articulate the key performance indicators (KPIs) you focus on such as conversion rates, click-through rates, and customer engagement metrics. Emphasize your analytical skills and how data informs your marketing strategies.

Emphasize the importance of cross-functional collaboration in achieving successful campaigns. Share examples of how you’ve worked with different departments, such as data science, product, and clinical teams, to enhance campaign effectiveness.

Share how you actively engage with industry news, attend webinars, and participate in relevant courses or communities. Discuss specific resources you follow to ensure you’re aware of new technologies and best practices in CRM marketing.

Use this opportunity to demonstrate your problem-solving skills. Describe a specific situation where you needed to make decisions with incomplete information and explain the processes you used to assess risks and make informed choices.

Your response should reflect your passion for driving meaningful change in healthcare. Share your personal motivations, how you think marketing can positively impact patient experiences, and your desire to contribute to better outcomes.