CRM Marketing Manager

The CRM Marketing Manager at Pomelo Care is responsible for creating and executing multi-channel marketing campaigns designed to enhance patient engagement. This includes defining segmentation strategies, building automated campaigns across email, SMS, and social media, and collaborating with various teams to ensure alignment with our care delivery capabilities. Additionally, you'll analyze data to optimize campaign performance and drive patient enrollment.

Candidates for the CRM Marketing Manager role at Pomelo Care should possess at least 4 years of experience in lifecycle, growth, or email marketing, combined with strong technical skills in campaign configuration and marketing technology tools. A comprehensive understanding of martech and data-driven decision-making is essential, along with a commitment to user experience and creative problem-solving.

Pomelo Care encourages the professional growth of its CRM Marketing Manager through opportunities for continuous learning, access to the First Round Network for mentorship, and an environment that supports experimentation and innovation in marketing strategies. Team members are empowered to take ownership of their work, contributing to both personal and company success.

At Pomelo Care, the work culture is collaborative, mission-driven, and fast-paced. We promote diversity and respect inclusivity across all levels, and value data-driven decision-making. Our team enjoys an environment where everyone's ideas are welcomed, and employees are encouraged to bring their authentic selves to work.

Success for a CRM Marketing Manager at Pomelo Care is defined by the ability to optimize patient engagement through innovative, data-driven marketing campaigns. This includes increasing enrollment rates, improving retention, and creating compelling customer journeys that reflect our mission of enhancing the health outcomes for mothers and their babies. Regular analysis and adjustments based on performance metrics will be key to achieving these goals.

When answering this question, be sure to touch on specific campaigns you've managed, your role in developing content, and how you utilized analytics to optimize performance. Highlight your familiarity with different ESP platforms and any successes in improving open and click-through rates.

Discuss your process for defining audience segments based on factors like demographics, behavior, and engagement history. Explain how segmentation informs content personalization and increases campaign effectiveness, and provide an example of successful segmentation from your past work.

Share your experience with critical marketing technology tools, such as CRM platforms, analytics tools, and ESPs. Discuss how these tools have supported your campaign management and data analysis efforts, emphasizing the importance of leveraging technology for effective marketing strategies.

Outline specific KPIs you track such as conversion rates, ROI, and customer lifetime value. Explain how you use A/B testing to fine-tune campaigns and share examples of how data analysis has led to improvements in campaign success in your previous roles.

Select a specific campaign to showcase your problem-solving skills and resilience. Talk about the challenges faced, such as low engagement or technical issues, and detail the steps you took to address them, including collaboration with team members and leveraging data to pivot strategies.

Explain the A/B testing process you typically follow, including hypothesis formulation, test setup, and how you analyze results. Highlight the importance of testing in driving continuous improvement within your marketing strategy and share any notable outcomes from your tests.

Discuss your organizational methods for managing ongoing projects, whether through project management tools or prioritization frameworks. Emphasize time management, adaptability, and effective communication with stakeholders to keep campaigns on track.

Emphasize the importance of teamwork in your marketing efforts. Share examples of successful collaborations with engineering, sales, and clinical teams to enhance campaign effectiveness and align on organizational objectives.

Describe a scenario where you leveraged data analytics to guide your marketing strategies, detailing the insights gained and how those informed your decisions on targeting, content, or strategy adjustments. Focus on specific metrics and outcomes.

Share the sources you rely on for industry news, such as relevant blogs, webinars, or professional groups. Discuss your pursuit of certifications or continued education in martech trends and how this knowledge enhances your effectiveness in your role.