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Director of Design, Billing & Monetization

Asana is looking for a Director of Design to lead the Billing & Monetization design team. This team is responsible for building experiences across payments, pricing & packaging, billing and add-ons, among other strategic programs that drive conversion, expansion and retention of Asana’s customers.

This role is perfect for design leaders who enjoy connecting the dots between design and business. We are looking for someone who has a heart for the customer, a passion for product excellence, and sharp business acumen. Someone who can learn fast, understand which details matter, and guide their team to craft high-quality experiences. Above all, an excellent people manager who can coach the designers on their team to do their best work.

You will be a part of the Asana Design leadership team and you will have the opportunity to pave the way for innovation for the larger Asana design team in not only what we make, but also how we make it. 

This role is based in our Vancouver office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

About the design team

We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.

Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, brand and content design, design operations, producers, motion design, film, copywriting). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.

We believe every designer should have the opportunity to grow and learn by utilizing their strengths and nurturing their interests.

Learn more about our team:

Asana culture:

What you’ll achieve:

  • Grow, mentor, and lead a talented team of Product Designers and Content Designers in Vancouver. 
  • Partner with cross functional partners to establish vision, strategy, metrics, and goals for the revenue organization across San Francisco and Vancouver.
  • Help define strategy, objectives and set the vision for the user experience to meet customer and business needs. 
  • Guide your team and oversee multiple streams of work to deliver a cohesive customer experience by connecting dots between cross-org products.
  • Be the champion for product excellence.

About you:

  • 10+ years of experience in Product Design with 5+ years in a people management role.
  • A strong portfolio that showcases a track record of design leadership and end to end experience ownership. 
  • Strong customer advocacy with a penchant for data and business-informed design.
  • Experience in building/leading SaaS products or revenue/payment design teams is desirable but not essential.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

For this role, the estimated base salary range is between $212,000 - $288,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

#LI-Hybrid #LI-LB1

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Average salary estimate

$250000 / YEARLY (est.)
min
max
$212000K
$288000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Design, Billing & Monetization, Asana

Asana is searching for a talented Director of Design to join our vibrant team in Vancouver, BC, where you will take the reins of the Billing & Monetization design team. This exciting role is not just about design, but about creating experiences that enhance our customers' journey with our payments, pricing, packaging, and billing strategies. If you're a design leader who delights in weaving design and business insights together, this opportunity is for you! You'll be coaching a team of dedicated designers, helping them shine as they craft high-quality experiences that drive customer conversion, retention, and expansion. Your understanding of the finer details and keen sense for product excellence will be crucial as you partner with cross-functional teams to set the vision and goals for the revenue organization. At Asana, we champion a culture of creativity and collaboration, and we know that diverse perspectives lead to exceptional results. If you thrive on pushing boundaries and innovating within the design space while nurturing a supportive environment for your team, we can't wait to meet you. Join a community that believes in the power of teamwork and fun—because while we strive for excellence, we also take time to enjoy the process. Together, we can shape the future of teamwork and create designs that resonate with our customers!

Frequently Asked Questions (FAQs) for Director of Design, Billing & Monetization Role at Asana
What are the main responsibilities of the Director of Design, Billing & Monetization at Asana?

The Director of Design, Billing & Monetization at Asana is responsible for leading the design team focused on payments, pricing, and billing strategies. This includes mentoring designers, establishing design vision and objectives, and ensuring cohesive customer experiences across multiple product streams. This role requires collaboration with cross-functional partners to integrate customer needs with business goals.

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What qualifications are needed for the Director of Design, Billing & Monetization position at Asana?

Ideal candidates for the Director of Design, Billing & Monetization role at Asana should have over 10 years of experience in Product Design, with at least 5 years in a management position. A strong portfolio showcasing design leadership and end-to-end project ownership is essential. Experience in leading SaaS products or revenue design teams is an advantage, along with a passion for data-informed design.

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How does Asana's design team contribute to the company's mission?

At Asana, the design team plays a crucial role in fulfilling the company's mission of helping humanity thrive by enabling teams to work together effortlessly. By utilizing an inclusive and collaborative approach to design, the team creates user-centric experiences that not only enhance product functionality but also build stronger customer relationships and engagement.

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What type of work culture can I expect as the Director of Design at Asana?

Asana fosters a vibrant and inclusive work culture where creativity flourishes. The design team values collaboration and fun while driving impactful design solutions. You'll be part of a supportive environment that encourages continuous learning and personal growth, along with a commitment to diversity and equitable practices.

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What career growth opportunities are available for the Director of Design at Asana?

Asana is dedicated to supporting the career growth of its employees, including those in the Director of Design role. Opportunities abound for mentoring, cross-team collaborations, and leadership development. Plus, Asana's commitment to diversity and inclusion ensures that every employee can build a fulfilling career while making an impact.

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Common Interview Questions for Director of Design, Billing & Monetization
How do you approach mentoring design team members as a Director of Design?

When mentoring design team members, I focus on fostering a supportive environment that encourages open dialogue and feedback. I ensure that each designer feels valued and empowered to take risks with their work. It's essential to align objectives with personal growth goals and facilitate opportunities for learning through challenges and collaborations.

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Can you describe a successful project you led in your previous design role?

In my previous role, I led a project that revamped the pricing and packaging strategy for a SaaS product. By collaborating closely with marketing and sales teams and utilizing customer feedback, we introduced new pricing models that enhanced conversion rates significantly. The project showcased our commitment to user-centered design and its tangible impact on business metrics.

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How do you ensure that design decisions are data-informed?

To ensure design decisions are data-informed, I prioritize collecting and analyzing user data and feedback throughout the design process. This includes usability testing, A/B testing, and conducting surveys to understand customer needs. By aligning design choices with data insights, we can make more informed decisions that resonate with our audience.

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What experience do you have in collaborating with cross-functional teams?

I have extensive experience collaborating with cross-functional teams, from product management to engineering and marketing. I value open communication and regularly hold workshops and meetings to align our objectives. This collaboration is essential to create a cohesive product vision and ensure that design integrates seamlessly with other functions.

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How do you approach feedback and critique in the design process?

I view feedback as a vital part of the design process. I promote an open and constructive critique culture within the team, where every designer feels comfortable sharing ideas and challenges. During feedback sessions, I encourage team members to focus on solutions and learning outcomes, ensuring that discussions are collaborative and aimed at improving our work.

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What role do you think empathy plays in design leadership?

Empathy is at the core of effective design leadership. Understanding the needs and emotions of both team members and users helps to create a supportive environment and user-centered products. By championing empathy, I believe design leaders can inspire their teams, foster creativity, and drive strategic decisions that truly resonate with customers.

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How do you prioritize design tasks in a fast-paced environment?

In fast-paced environments, I prioritize tasks by aligning them with strategic goals and business impact. I use tools like roadmaps to visually map out priorities and ensure that the team is focused on the most critical projects first. Regular check-ins with the team help to reassess and adapt priorities as needed, keeping our workflow agile and efficient.

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How would you handle a disagreement with a cross-functional partner?

I believe in addressing disagreements through open and constructive communication. My approach involves listening to the perspectives of my partners, seeking common ground, and using data to guide our discussions. By fostering a collaborative spirit, we can navigate differences to reach solutions that benefit the overall project and stakeholders.

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What are your thoughts on the future of design in SaaS products?

The future of design in SaaS products is all about integration, user experience, and personalization. As customer expectations evolve, I see a growing importance in creating seamless, intuitive designs that cater to individual user needs. Incorporating AI and tools that help automate design processes might also become pivotal in creating more personalized experiences.

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How do you keep your design skills and knowledge up to date?

I stay updated on design skills and industry trends through continuous education, attending workshops, and engaging with design communities online. Following industry leaders on social media and reading design publications also helps me learn about emerging practices in the field. I've always found that sharing knowledge with colleagues in discussions can greatly foster a culture of learning.

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Asana is a software development company offering a collaborative work management platform. The company is headquartered San Francisco, California and we are committed to enabling the world's teams to work together effortlessly.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
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Mental Health Resources
Life insurance
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 5, 2025

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