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Associate Director, Marketing (Customer Experience and Access Navigation) - Neuropsychiatry

Job Description

About This Role

The Associate Director, Marketing (Customer Experience and Access Navigation)- Neuropsychiatry will be visible leader within the US Marketing Team responsible for establishing content and innovative initiatives in support of smooth customer experience for HCPs, patients and other stakeholders participating in the postpartum depression journey.  More specifically, this position will focus on designing and implementing well-planned and executable tactics designed to simplify and accelerate the pathway to diagnosis and treatment, driving coordination and collaboration across HCP, consumer and access marketing teams.

This position is also responsible for analysis of insights to understand current customer experience, impact of initiatives and drive key strategic choices adaptations to strategy, plans and/or go to market design.

What You’ll Do

•    Ensure specific customer experience and education initiatives are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
•    Cultivate strong relationships with cross-functional partners and advertising agencies
•    Lead initiatives through to execution in close collaboration with other key functional partners
•    Partner with internal teams to collect and act upon real-time insights and feedback
•    Oversee strategic initiatives aimed to drive enhanced experience and improved care coordination
•    Create and deliver educational resources and core claims, ensuring alignment with strategy and complementary to other key audience engagement plans
•    Develop materials with consistent pull through of aligned messages – may include resources such as visual aids, leave behinds, digital tactics as well as solutions such as technology or support services.
•    Collaborate closely with alliance partners to prioritize, focus, and gain alignment on the most impactful initiatives to deliver on team objectives
•    Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
•    Manage multiple agency partners including management of associated budgets

  • Prepare for and lead leadership meetings related to metrics and impact review on a Quarterly basis; Demonstrate influence in long-term roadmap decisions
  • Represent and manage all budgeting activities with Finance and Cross-functional partners

Who You Are

You are a strategic thinker with strong understanding of healthcare ecosystem, including women’s health environment and common access and fulfillment processes for specialty products.  You can influence, even without authority.  You can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.

Qualifications

•    Bachelor’s degree required; MBA preferred
•    7+ years pharma or biotech commercial experience; minimum 3+ years pharma/biotech marketing
•    Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture
•    Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management
•    Proven ability to manage multiple projects and priorities to meet deadlines
•    Demonstrated ability to lead multiple cross-functional teams and influence without authority

Preferred Skills:
•    Experience within Women’s Health, Neurology, Psychiatry, Specialty markets in primary care or generalist markets
•    Experience working with an alliance partner

•    Prior access or product launch experience

•    Field Sales or Customer facing experience a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

 

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Associate Director, Marketing (Customer Experience and Access Navigation) - Neuropsychiatry, Biogen

As the Associate Director, Marketing (Customer Experience and Access Navigation) at Biogen in Cambridge, MA, you will play a pivotal role in transforming the customer experience for healthcare providers, patients, and stakeholders in the postpartum depression journey. Your mission is to create innovative content and initiatives that simplify and accelerate the diagnosis and treatment pathways. Imagine collaborating closely with cross-functional teams and advertising agencies to ensure that every initiative is executed seamlessly, efficiently, and within budget! This position is all about thriving in a fast-paced environment and employing strategic thinking to understand current customer experiences deeply. You will analyze insights, adapt strategies, and lead impactful initiatives that enhance care coordination. Your creative flair will shine through as you develop educational resources and engaging marketing materials that resonate with diverse audiences. At Biogen, our passionate team is committed to delivering life-changing medicines, and you will be at the forefront of this mission. Here, you’ll leverage your 7+ years of pharma or biotech experience, alongside your project management prowess, to influence decisions and drive forward key objectives. If you’re a curious, collaborative, and proactive thinker who places patients’ needs first, this is your chance to join a dynamic team that values inclusion, excellence, and innovation!

Frequently Asked Questions (FAQs) for Associate Director, Marketing (Customer Experience and Access Navigation) - Neuropsychiatry Role at Biogen
What are the responsibilities of an Associate Director, Marketing at Biogen?

The Associate Director, Marketing at Biogen is responsible for creating and executing initiatives that enhance the customer experience within the Neuropsychiatry space. This includes designing tactics to support healthcare providers and patients, collaborating with cross-functional teams, managing budgets, and analyzing insights to drive strategic decisions.

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What qualifications are needed to apply for the Associate Director, Marketing position at Biogen?

To apply for the Associate Director, Marketing position at Biogen, candidates should possess a Bachelor's degree (MBA preferred), along with 7+ years of experience in pharma or biotech, including at least 3 years in marketing. Strong interpersonal skills and an understanding of the healthcare ecosystem are also essential.

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How does an Associate Director influence strategic marketing decisions at Biogen?

An Associate Director at Biogen influences strategic marketing decisions by analyzing customer insights, managing cross-functional teams, and collaborating with marketing and finance partners. Their ability to convey and present ideas effectively to leadership directly impacts the execution of key initiatives.

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What is the work culture like for an Associate Director at Biogen?

The work culture at Biogen as an Associate Director is collaborative, innovative, and fast-paced. The company encourages individuals to take initiative while fostering a culture of inclusion and belonging, where employees feel empowered to contribute to life-changing solutions.

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What types of projects does the Associate Director, Marketing work on at Biogen?

Projects for the Associate Director, Marketing at Biogen include developing educational resources for patients and providers, managing promotional review processes, executing campaigns aimed at improving care coordination, and fostering partnerships with alliance partners to achieve strategic objectives.

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Common Interview Questions for Associate Director, Marketing (Customer Experience and Access Navigation) - Neuropsychiatry
How do you prioritize projects as an Associate Director, Marketing?

Prioritizing projects requires understanding the team objectives and identifying which initiatives align best with strategic goals. When faced with multiple projects, I focus on urgency, impact, and resource availability. Utilizing project management tools helps me visualize priorities and communicate effectively with my team.

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Can you describe your experience in cross-functional collaboration?

In my previous roles, I consistently collaborated with various departments—research, sales, and regulatory—on marketing initiatives. Building relationships and establishing open communication channels has been critical for seamless collaboration and was essential for ensuring alignment and achieving our shared objectives.

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What methods do you use to gather customer insights?

I employ a mix of quantitative and qualitative research methods, including surveys, focus groups, and analyzing market data. Engaging directly with healthcare providers and patients allows me to collect real-time feedback that informs our marketing strategies and enhances customer experiences.

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How do you ensure compliance with healthcare regulations in marketing?

Compliance is paramount in healthcare marketing. I ensure all marketing materials undergo a thorough review process, adhering to legal and regulatory standards. Continuous training on compliance guidelines helps maintain up-to-date knowledge, ensuring our initiatives always align with industry regulations.

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What is your approach to managing budgets in marketing initiatives?

My approach to budget management involves meticulous planning, resource allocation, and regular monitoring of expenditures. This involves forecasting costs and adjusting campaigns as necessary to stay within budget while maximizing ROI on marketing activities.

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Describe a successful marketing campaign you've managed.

One successful campaign I managed involved launching a new neurology drug. By using targeted digital and print media, coupled with educational webinars for physicians, we achieved a 25% increase in product awareness and significantly enhanced patient referrals, exceeding our engagement goals.

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How do you handle feedback and criticism regarding your marketing strategies?

I view feedback and criticism as opportunities for growth. When receiving constructive criticism, I take time to analyze it objectively and implement necessary changes in strategy. Open communication with stakeholders ensures that their viewpoints are considered, fostering a positive environment for continuous improvement.

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What role do you think digital marketing plays in the healthcare sector?

Digital marketing plays a crucial role in the healthcare sector by providing accessible channels for education, engagement, and outreach. It allows companies to reach targeted audiences effectively and gather insights for refining strategies, ultimately enhancing patient care and awareness of treatment options.

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How do you keep up with trends in the healthcare marketing industry?

Staying updated with trends involves subscribing to industry publications, attending webinars, and participating in relevant conferences. Networking with industry professionals and engaging with thought leaders on social media also help me remain informed about emerging trends and best practices.

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What skills do you consider most important for an Associate Director, Marketing in the healthcare sector?

Key skills for an Associate Director in healthcare marketing include strategic thinking, project management, excellent communication, and a deep understanding of regulatory guidelines. Additionally, the ability to build relationships and collaborate effectively with cross-functional teams is vital for success in this role.

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Full-time, on-site
DATE POSTED
January 26, 2025

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