Director, Marketing Platforms

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Application Deadline:

05/01/2025

Address:

33 Dundas Street West

Job Family Group:

Customer Solutions

BMO Financial Group is seeking a dynamic and strategic leader to join our team as the Director, Marketing Platforms. This hybrid role is pivotal in shaping and executing our Marketing Technology strategy and roadmap, aligning with BMO's broader marketing objectives. The Director will provide expertise in the design, development, management, and implementation of future state Marketing Technology, from business case development through to execution.

Key Responsibilities:

Lead the strategic design and implementation of Marketing Technology strategy and roadmap.
Develop goals and key performance metrics to support Marketing Technology platforms.
Develop business cases by identifying needs, analyzing options, and assessing ROI.
Act as a trusted advisor to senior leaders for business decisions and strategic initiatives.
Network with industry contacts to gather competitive insights and best practices.
Build effective relationships with internal and external stakeholders.
Ensure cross-group coordination and logistical support for change implementation.
Lead change management programs, including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment.
Direct the planning and implementation of operational programs supporting the Marketing Technology platforms.
Manage resources and lead the execution of strategic initiatives to achieve business and financial goals.
Monitor, track performance, and report on overall program.
Foster a culture aligned with BMO's purpose, values, and strategy.
Attract, retain, and develop top talent, improving team performance and managing poor performance.

Qualifications:

9+ years of relevant experience and a post-secondary degree in a related field or equivalent combination of education and experience.
Combination of financial services and technology exposure; expert understanding of digital issues/trends.
Expert knowledge of digital channels and workplace technology platforms and services.
Seasoned expert with extensive industry knowledge.
Technical leader viewed as a thought leader for innovation.
Expert verbal and written communication skills.
Expert analytical and problem-solving skills.
Expert influence skills.
Expert collaboration and team skills, with a focus on cross-group collaboration.
Ability to manage ambiguity.
Data-driven decision-making expertise.

Salary:

$113,900.00 - $211,800.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

Average salary estimate

$162850 / YEARLY (est.)

min

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$113900K

$211800K

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What You Should Know About Director, Marketing Platforms, BMO

Join BMO Financial Group as the Director of Marketing Platforms in beautiful Toronto, ON! This exciting hybrid position is all about leading the charge in defining and executing our Marketing Technology strategy. If you have a passion for innovation and extensive experience in financial services and technology, this role is tailored for you. As the Director, you'll spearhead the strategic design and implementation of our Marketing Technology initiatives, ensuring alignment with BMO's overarching marketing objectives. Your role will be pivotal, from developing comprehensive business cases to collaborating with senior leaders and building lasting relationships with internal and external stakeholders. A significant part of your responsibility will include leading change management programs, tracking performance metrics, and fostering a culture that reflects BMO's values. We’re looking for someone with at least 9 years of relevant experience, preferably with a solid background in digital channels and technology platforms. You must be a data-driven leader, capable of navigating ambiguity with expert problem-solving skills. Not only will you have the opportunity to attract and develop top talent, but you'll also contribute to a vibrant workplace culture that recognizes and rewards innovation. So, if you're ready to make a meaningful impact and grow with us on this journey, BMO is where you can truly thrive!

Frequently Asked Questions (FAQs) for Director, Marketing Platforms Role at BMO

What are the key responsibilities of the Director, Marketing Platforms at BMO Financial Group?

As the Director, Marketing Platforms at BMO Financial Group, you will lead the strategic design and implementation of the Marketing Technology strategy and roadmap. Your key responsibilities include developing performance metrics, business case analyses, and serving as a trusted advisor to senior leaders on strategic initiatives. You'll also be responsible for building and maintaining effective relationships with stakeholders while overseeing change management programs that support operational efficiency.