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Marketing Technology Analyst, AJO (Contract) - job 1 of 2

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.  


Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. 


Bounteous is looking for a Marketing Technology Analyst to support high-priority Marketing Technology implementation projects and ongoing omni-channel digital marketing optimization initiatives. This position sits within our Technology team working within Salesforce Marketing Cloud, but will regularly interface with a large, cross-functional team of developers, solution architects, marketing strategists and digital marketing specialists to help bring digital customer experiences to life. As such, the ideal candidate will be dynamic and flexible with a strong affinity toward data and technology.


This position necessitates knowledge of varying industry trends, campaign management best practices and marketing technologies, so the ideal candidate should possess a desire to continually learn, improve and apply subject matter expertise to individual client needs. To be successful in this role, the candidate will need excellent verbal and written communication skills, with a knack for breaking down complex processes and methodologies into easily digestible explanations for clients and internal teams. These projects often require a considerable amount of coordination across numerous resources, so we are looking for someone who is detail-oriented, highly organized and an independent self-starter.


If you are energized by representing an award winning, stable and growing company in a fast moving digital transformation space, and are growth and results oriented, we’d like to meet you!


Role and Responsibilities
  • Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
  • Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives
  • Create, maintain and disseminate detailed solution documentation and campaign plans
  • Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds
  • Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
  • Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
  • Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
  • Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
  • Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
  • Provide support to Campaign Operations team for ongoing campaign development, as needed


Preferred Qualifications
  • Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
  • 3-5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
  • Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
  • Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
  • Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
  • Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
  • Experience documenting complex campaign requirements for internal and external stakeholders
  • Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience 1) defining test plans, 2) reviewing and approving platform-level configurations, settings and data flows, and 3) reviewing and approving individual campaign-level targeting and touchpoint rendering
  • Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
  • Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar)
  • Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
  • Familiarity with SQL, JavaScript, XML and/or HTML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers
  • Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications also a plus


We invite you to stay connected with us by subscribing to our monthly job openings alert here.


Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.


Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.


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What You Should Know About Marketing Technology Analyst, AJO (Contract), Bounteous

Are you ready to shape the future of marketing technology? Bounteous x Accolite is seeking a dynamic Marketing Technology Analyst to join our team on a contract basis. In this role, you'll play a pivotal part in supporting high-priority marketing technology implementation projects, as well as optimizing ongoing omni-channel digital marketing initiatives. You'll collaborate closely with a multidisciplinary team, including developers, solution architects, and marketing strategists, to craft and enhance digital customer experiences. Your keen understanding of industry trends and best practices in campaign management will help you flourish in this position. We value an independent self-starter who can effectively communicate complex solutions, ensuring our clients' needs are met with precision. Responsibilities include leading discovery efforts for meticulous business need documentation, consulting engineering teams for solution requirements, overseeing QA for marketing platform configurations, and managing workflows across multiple projects. Your attention to detail and organizational skills will be crucial as you uphold our standards of excellence. If you're passionate about joining an award-winning company and contributing to impactful digital transformations, this is the place for you!

Frequently Asked Questions (FAQs) for Marketing Technology Analyst, AJO (Contract) Role at Bounteous
What responsibilities does the Marketing Technology Analyst at Bounteous x Accolite have?

The Marketing Technology Analyst at Bounteous x Accolite is responsible for leading discovery efforts to understand client business needs, developing detailed solution documentation, overseeing quality assurance for marketing technology configurations, and coordinating with various teams to manage multiple projects efficiently. This role ensures that digital marketing campaigns are executed successfully and aligned with client objectives.

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What qualifications are needed for the Marketing Technology Analyst position at Bounteous x Accolite?

To succeed as a Marketing Technology Analyst at Bounteous x Accolite, candidates typically need a bachelor’s degree in marketing or a related field and 3-5 years of experience in a marketing role, particularly with campaign management solutions. Familiarity with cross-channel campaign management platforms, strong communication skills, and the ability to document complex requirements are also essential for this role.

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Can I work remotely as a Marketing Technology Analyst with Bounteous x Accolite?

Absolutely! The Marketing Technology Analyst role at Bounteous x Accolite is a remote position, allowing you the flexibility to work from anywhere in the United States. This setup supports work-life balance while still engaging with a talented team across different geographical areas.

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What is the work environment like for a Marketing Technology Analyst at Bounteous x Accolite?

The work environment at Bounteous x Accolite is dynamic and collaborative. As a Marketing Technology Analyst, you will be part of a cross-functional team that values input from diverse perspectives. The culture promotes continuous learning, innovative thinking, and a client-centric approach, ensuring that you have both support and autonomy in your role.

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What opportunities for growth exist for a Marketing Technology Analyst at Bounteous x Accolite?

Bounteous x Accolite places a strong emphasis on professional development. As a Marketing Technology Analyst, you'll have access to resources for ongoing education, networking opportunities, and avenues for career advancement. The company encourages skill enhancement and staying abreast of industry trends, making it an ideal environment for personal growth.

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Common Interview Questions for Marketing Technology Analyst, AJO (Contract)
How do you manage competing deadlines as a Marketing Technology Analyst?

When managing competing deadlines, I prioritize tasks based on their urgency and importance, leveraging project management tools to keep track of progress. I ensure open communication with team members about timelines and expectations to create a collaborative workflow that respects both client needs and project goals.

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Can you provide an example of a successful marketing campaign you managed?

Certainly! In my previous role, I managed a multi-channel campaign that increased customer engagement by 30%. I achieved this by conducting thorough audience segmentation, collaborating with creative teams for impactful content, and implementing robust tracking across various touchpoints to measure performance and adjustments in real time.

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What tools do you use for campaign management?

I have experience with several campaign management platforms, including Salesforce Marketing Cloud and Adobe Campaign. These tools help streamline the execution of omni-channel strategies, allowing for efficient audience targeting and real-time monitoring of campaign performance.

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How do you ensure quality assurance in marketing technology implementations?

To ensure quality assurance, I develop comprehensive test plans detailing every aspect of the marketing technology configurations. I review and approve each setting and data flow thoroughly, and I conduct hands-on testing of audience targeting and campaign renders to confirm they align with the stated business objectives.

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What is your experience with data-driven marketing strategies?

I have extensive experience with data-driven marketing strategies, leveraging customer data to create tailored campaigns. I analyze past outcomes to inform future targeting and continuously optimize strategies to enhance engagement and conversion rates based on actionable insights.

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How do you stay updated on marketing technology trends?

I stay updated on marketing technology trends by actively participating in webinars, industry conferences, and engaging with professional networks. I also regularly read publications like Marketing Tech News and subscribe to industry newsletters to ensure I am aware of emerging tools and practices.

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How do you communicate complex technical concepts to non-technical stakeholders?

Communication is key in bridging the gap between technical and non-technical stakeholders. I focus on breaking down complex concepts using relatable analogies and simple language. Additionally, I create visual aids when necessary to clarify processes or data, ensuring all parties have a clear understanding of the technology impacts.

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What is your approach to stakeholder management?

My approach to stakeholder management involves establishing strong relationships through transparent and consistent communication. I make it a point to understand their goals and concerns, facilitating regular updates and feedback loops to ensure alignment and satisfaction throughout project cycles.

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What role does creativity play in a Marketing Technology Analyst's job?

Creativity plays a significant role in how I approach problem-solving as a Marketing Technology Analyst. While the position relies heavily on data, innovative campaign concepts and imaginative solutions to challenges are essential in delivering engaging customer experiences and effectively addressing clients' unique marketing needs.

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Describe a challenge you faced in a previous role and how you overcame it.

In a previous role, I faced challenges with a campaign that was underperforming due to poor audience targeting. I took the initiative to perform a detailed analysis of data segmentation and identified gaps. By adjusting our targeting strategy and testing different creative options, we ultimately improved engagement metrics and exceeded our client's expectations.

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Representing Bounteous x Accolite: Crafting digital solutions for today's challenges and tomorrow's opportunities.

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DATE POSTED
December 30, 2024

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