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Email / Mobile Marketing Specialist

EMAIL/MOBILE MARKETING SPECIALIST 


JOB SUMMARY: 

The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns. 

 

KEY JOB FUNCTIONS: 

  • Execute email and mobile communications  
  • Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines 
  • Provide suggestions/improvements to your own work as well as other team members’ work 
  • Develop and demonstrate subject matter expertise  
  • Execute complex emails/mobile/campaigns 
  • Establish relationships with key property contacts 
  • Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks 
  • Execute flawless QA 
  • Lead 5 or more projects each year while being involved in a minimum of 3 other projects 
  • Support all training efforts including the creation of training documentation 
  • Perform all other related and compatible duties as assigned 

EDUCATION and/or EXPERIENCE: 

  • Bachelor’s degree in Marketing, Business, Communication or related field. 
  • Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc. 

QUALIFICATIONS: 

  • Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action 
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business 
  • Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP 
  • Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key) 
  • Strong email-related HTML experience required, web design experience preferred 
  • Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool 
  • Proficiency in AMPscript or other scripting language to create variations with a single email 
  • Ability to write and execute SOQL queries and/or understanding of database querying 
  • Proficiency in Microsoft Office (Excel, Word, Outlook, etc.) 
  • Superior communication, writing, presentation, and follow-up skills 
  • Evidence of learning quickly and ability to build on existing business foundations 
  • Excellent time and project management with exceptional attention to detail 
  • Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team 
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities 
  • Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude. 
  • Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development. 
  • Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment. 
  • MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization. 

WORK ENVIRONMENT: 

  • Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality. 
  • Must be able to work in a fast-paced environment 
  • Las Vegas Residents – this position is offered as a hybrid role with two days in-person, three days remote.  

 

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Average salary estimate

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Our Mission is: Create the Extraordinary Our Vision is: At Caesars Entertainment, we create spectacular worlds that immerse, inspire and connect you. We don’t perform magic, we create it with excellence. #WeAreCaesars

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Full-time, hybrid
DATE POSTED
April 18, 2025

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