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Digital Design Lead (UI/UX) - B2C Martech Experience

Job Description

Join the team redefining how the world experiences design.

Hey, hello, hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

 

About the role

We are looking for a Design Leader to lead and mentor Digital Designers across multiple teams within Canva's MarTech Experience Sub-Group. This role focuses on elevating the design quality and fostering a culture of growth and collaboration among the design leads who shape Canva's marketing website surfaces.

You will be responsible for leading and coaching a team of talented designers providing guidance and feedback enable their growth, unblock challenges, and keep them rowing in the same direction, aligned to our Group and company goals. You’ll work with Group Leadership to shape the vision for the website, support design strategy, and enable the team to deliver impactful, delightful experiences that empower our users.

 

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Coaching and Leadership: Mentor and coach multiple Digital Designers (currently a team of 5), empowering them to grow, improve their craft, and achieve their professional goals. Your coaching will be instrumental in helping them navigate their roles effectively. You’re able to foster an encouraging environment to develop their craft, learn, and build autonomy and confidence.
  • Design Strategy and Vision: Collaborate with Group Leadership and stakeholders to establish a clear vision and strategy for website experiences that align with Marketing’s goals.
  • Collaboration and Stakeholder Management: Work closely with Program Managers, Designers, Engineers, and Marketing leads to align team roadmap to Marketing goals, prioritising delivering the highest impact to Canva.
  • Be the custodian of marketing website surfaces: Ensure that our website pages across different teams reflect cohesive and compelling brand experiences, and seamless user journey into product experiences.
  • Elevating Design Craft: Set high standards for quality and creativity, provide guidance, and foster an environment that values impactful storytelling and design excellence.
  • Prioritisation and Efficiency: Help design leads prioritise workloads and resourcing to ensure focus on the highest-value initiatives, ensuring a balance between short-term goals and long-term strategic projects.
  • Process Improvement: Iterate and improve design processes, systems and practices, that will empower the team to achieve their best work.
  • Run design cadences: Foster a culture of sharing and visibility through team design cadences, actively leading and participating in them. You run productive and effective cadences to ideate, solution, provide design feedback.

 

You're probably a match if

  • Coaching/ Leadership Experience: You are a Coach/ Leader at heard with experience in coaching and mentoring designers, and a passion for supporting others in their growth and development.
  • Digital Design Expertise: You have a strong background in end-to-end UX/UI design, with hands-on experience in creating impactful marketing surfaces. Experience in website and conversion rate optimisation (CRO) is highly advantageous.
  • Strategic Thinker: You have the ability to balance short-term tactical work with long-term strategic goals, prioritising efforts that drive the most significant impact.
  • Effective Communication: You are an excellent communicator who can simplify complex ideas, ensuring clarity and alignment among cross-functional stakeholders.
  • Collaborative and User-Centric: You are a true team player who values cross-functional collaboration, user research, and using data to drive design decisions.
  • Growth Mindset: Eagerness to learn, iterate, and innovate. Comfortable navigating ambiguity and thriving in a dynamic, fast-paced environment.

 

About the team

The MarTech Experience Sub-Group at Canva sits within the Marketing Technology Group. Our mission is to grow, engage, and retain Canva users by providing scalable marketing solutions across all funnel stages. We work closely with program managers, marketers, engineers, and data specialists to create engaging, top-of-funnel experiences that help users discover Canva's offerings and ensure they have the best experience throughout their journey. As a Design Coach, you'll have the unique opportunity to shape Canva’s website to help users discover the breadth of Canva’s offerings, all while providing the best user experience for millions of people around the globe. Our day-to-day involves a range of projects such as launching new pages for Marketing campaigns, maintaining and optimising Canva’s website, CRO to drive incremental improvement, and crafting visual and impactful visual content for our website, that communicates Canva’s product and brand promise.

 

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

 

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.

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Average salary estimate

$110000 / YEARLY (est.)
min
max
$90000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Design Lead (UI/UX) - B2C Martech Experience , Canva

Welcome to Canva, where creativity knows no bounds! As a Digital Design Lead (UI/UX) with a flair for B2C MarTech, you'll play a pivotal role in elevating our team's design aesthetic and helping shape the user experience across Canva’s marketing website. If you're passionate about mentoring and fostering growth among talented designers, this role is tailor-made for you. Join us in our vibrant Sydney campus or choose to work in a hybrid model that offers you the flexibility to balance home and office life. In this position, you’ll coach a diverse group of digital designers, helping them unleash their creativity and refine their skills while navigating the exciting landscape of digital design. Collaborating with Group Leadership and influencing design strategies, you’ll ensure that our website reflects the essence of Canva while delivering user-friendly interfaces that captivate users. Elevating design quality is your mission, and with your strategic thinking and effective communication, you'll engage with cross-functional teams to align on priorities and workflows. Whether it’s steering design processes or fostering team collaboration, your leadership will be the driving force behind our marketing goals and user engagement. So, get ready to immerse yourself in a culture of creativity and growth, where your insights and expertise can truly shine. With the chance to work on innovative projects while enjoying benefits that support your well-being, this is your opportunity to make a lasting impact at Canva!

Frequently Asked Questions (FAQs) for Digital Design Lead (UI/UX) - B2C Martech Experience Role at Canva
What are the key responsibilities of a Digital Design Lead (UI/UX) at Canva?

As a Digital Design Lead (UI/UX) at Canva, your responsibilities include mentoring a team of digital designers, establishing design strategies, collaborating with various stakeholders, and ensuring high-quality user experiences across marketing websites. You'll also improve design processes and hold design cadences to foster creativity and collaboration.

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What qualifications are needed for the Digital Design Lead position at Canva?

To be considered for the Digital Design Lead role at Canva, candidates should have proven coaching and leadership experience, a robust background in digital design, particularly in UX/UI, and hands-on expertise in website optimization. Excellent communication skills and the ability to work collaboratively are essential qualifications for this position.

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How does Canva support the growth of its Digital Design Lead employees?

Canva emphasizes growth and development for its Digital Design Leads by providing mentorship opportunities, engaging collaboration sessions, and resources to enhance design skills. The company fosters a supportive environment that encourages innovation and continual learning.

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What is the culture like at Canva for a Digital Design Lead?

At Canva, the culture is vibrant, inclusive, and focused on creativity. As a Digital Design Lead, you’ll experience moments of magic and connection with your teammates while working towards ambitious goals. You’ll also find support for a work-life balance with flexible leave options and well-being initiatives.

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What types of projects will a Digital Design Lead at Canva work on?

A Digital Design Lead at Canva will work on a variety of projects, such as launching marketing campaign pages, optimizing the Canva website for better user engagement, and creating impactful visual content that clearly communicates Canva’s product offerings.

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Common Interview Questions for Digital Design Lead (UI/UX) - B2C Martech Experience
Can you explain your approach to mentoring designers as a Digital Design Lead?

When mentoring designers, I focus on creating a supportive environment that encourages open communication and collaboration. I offer constructive feedback while sharing industry insights to help them grow into their roles and enhance their skills effectively.

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How do you prioritize design projects as a Digital Design Lead?

Prioritizing projects starts with understanding overall marketing goals. I review project impacts, align them with team capabilities, and dedicate resources accordingly, ensuring we focus on high-value initiatives that bring the greatest benefit to users.

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Describe your experience with end-to-end UX/UI design.

I have hands-on experience in all phases of UX/UI design, from user research and wireframing to prototyping and final implementation. This background allows me to create cohesive designs that focus on user-centric solutions and storytelling.

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How do you handle conflicts within your design team?

I believe in addressing conflicts directly and diplomatically. I encourage open discussions to understand different perspectives and facilitate a resolution that reinforces team collaboration while ensuring that all voices are heard.

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What strategies do you employ to improve design processes?

To enhance design processes, I regularly conduct retrospectives to identify areas for improvement. I also streamline workflows, introduce new tools that enhance collaboration, and encourage feedback loops to create an iterative design environment.

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Can you provide an example of how you've collaborated with other teams?

In a previous role, I worked closely with marketing and engineering teams to align our design efforts with upcoming campaigns. By hosting joint meetings, we ensured that everyone understood the objectives and could contribute to a cohesive outcome.

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How do you promote a considerate design culture in your team?

I promote a considerate design culture by encouraging open dialogues about design impacts on users. I organize design critiques to gather diverse feedback and celebrate innovative ideas, fostering a collaborative atmosphere of respect and understanding.

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What methods do you use to stay updated with design trends?

I stay updated on design trends by engaging in continuous learning through design conferences, webinars, and following influential design blogs. Additionally, I encourage my team to share insights on emerging trends or tools they've discovered.

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Can you share how you measure the success of a design project?

Measuring success often involves gathering feedback from users through surveys and analytics to assess usability and engagement metrics. I analyze these metrics to determine areas for improvement and celebrate successes with the team.

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How do you communicate complex design concepts to non-design stakeholders?

I simplify complex design concepts by breaking them down into relatable terms and using visuals to illustrate ideas. I ensure to tell a story around the design choices to help stakeholders understand their impact on the overall project.

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Canva is revolutionizing the design process around the world. The company provides a user-friendly online platform that enables anyone to produce stunning, professional designs - granting them easy access to the realm of visual communication.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Dare to be Different
Empathetic
Growth & Learning
BENEFITS & PERKS
Paid Holidays
Medical Insurance
Equity
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Maternity Leave
Paternity Leave
Sabbatical
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 16, 2024

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