Regional Marketer, Migraine (West Region)

The Regional Marketer, Migraine at Axsome Therapeutics is responsible for KOL engagements, brand strategy support, speaker programs, and liaising with various field-based and corporate teams. They play a pivotal role in gathering insights from thought leaders, developing marketing initiatives, and ensuring compliant execution of promotional programs.

To be considered for the Regional Marketer position at Axsome Therapeutics, candidates should have at least a bachelor's degree, preferably a graduate degree, along with a minimum of 8 years of experience in the pharmaceutical industry. Additionally, experience in sales, product marketing, or key account management is important.

The Regional Marketer position at Axsome Therapeutics requires approximately 50-75% travel by air or car within the West Region, which includes states like California, Nevada, and Texas. Candidates should be prepared for this level of travel to engage effectively with healthcare professionals and key opinion leaders.

The Regional Marketer supports Axsome Therapeutics' marketing strategy by gathering insights from KOLs and healthcare professionals, designing local market tactics, and executing initiatives that align with brand objectives. Their contributions help shape effective communications and promotional activities that resonate with both regional and national stakeholders.

Axsome Therapeutics prides itself on a dynamic and collaborative company culture where employees are encouraged to make an impact. As a Regional Marketer, you will be part of a team that values innovation, intellectual curiosity, and relationship-building, all aimed at addressing unmet needs for patients with CNS disorders.

In your response, emphasize any specific relationships you have built with key opinion leaders and detail the strategies you employed to manage and enhance these engagements. Mention success stories where your interactions have directly impacted marketing initiatives.

Discuss your organizational methods, such as creating schedules, using project management tools, and setting deadlines to ensure that all projects are moving forward. Highlight your adaptability to changing priorities while maintaining project quality.

Share your experience with conducting interviews, surveys, or focus groups with healthcare professionals. Focus on how you utilize these insights to inform marketing strategies and ensure that your approach remains aligned with the market's needs.

Give an example of a specific situation where you encountered challenges with a stakeholder. Discuss how you approached the situation, the communication strategies you used, and the results that came from your efforts.

Detail your approach to identifying, training, and developing healthcare professionals as speakers. Mention how you monitor their performances and incorporate feedback to improve future speaker programs.

Outline key marketing campaigns you have been a part of, describing your specific contributions, the objectives of the campaigns, and the outcomes. Use metrics or success stories to quantify your achievements.

Discuss your commitment to continuous learning, whether it's through attending industry conferences, subscribing to relevant publications, or engaging in professional networks. Mention specific sources or communities you rely on for up-to-date information.

Emphasize the importance of teamwork in your previous roles. Describe how you coordinate with cross-functional teams, such as sales, medical affairs, and product marketing to execute cohesive strategies and share successful practices.

Provide an example where you implemented a unique or creative marketing approach. Discuss the rationale behind your decision, the implementation process, and the measures of success or lessons learned that resulted from this innovation.

Articulate your understanding of market dynamics, competition, and regulatory challenges. Offer insights on how these challenges can be transformed into opportunities for effective marketing and patient engagement.