Director of Demand Generation

As the Director of Demand Generation at Chime, your primary responsibilities include developing and executing a comprehensive demand generation strategy that drives customer acquisition and engagement. You'll be collaborating with the Sales and RevOps teams to enhance our Account-Based Marketing strategies, managing marketing spend to optimize ROI, and analyzing data to report on pipeline metrics and revenue contributions.

To qualify for the Director of Demand Generation position at Chime, you should have 5-8 years of experience in demand generation or a related field, along with significant B2B marketing experience. Leadership skills are crucial; you should have 3-5 years of experience managing teams and a deep understanding of marketing automation platforms like HubSpot or Salesforce. Familiarity with ABM platforms and digital marketing campaigns is a significant plus.

Chime nurtures professional growth by offering opportunities to build and mentor a high-performing team. As a Director of Demand Generation, you will also have access to various resources and training, allowing you to hone your skills in demand generation strategies and marketing technology. There's a culture of bold experimentation, making it an ideal environment for learning and innovation.

Chime promotes an entrepreneurial and inclusive culture for its employees, including the Director of Demand Generation. You're encouraged to bring diverse perspectives to the table and work collaboratively towards shared goals. The culture emphasizes boldness, integrity, and a commitment to helping people achieve financial progress.

As a Director of Demand Generation at Chime, you can expect an array of benefits, including a competitive salary, bonus opportunities, equity package, generous vacation time, and wellness stipends, along with support for family planning. The company emphasizes a work-life balance, making it a conducive environment for both personal and professional growth.

To tackle this question, discuss your approach to understanding Chime's target market and defining key performance indicators (KPIs) for success. Explain how you'd leverage multi-channel approaches, such as paid media, SEO, and content marketing, to drive engagement and ensure that the strategy aligns with overall business objectives.

Here, share specific examples of campaign successes where you successfully targeted high-value accounts. Detail how you utilized data and technology platforms to tailor content that resonates with individual accounts, leading to enhanced engagement and conversions.

You should outline key metrics such as lead generation rates, conversion rates, return on investment (ROI), and customer acquisition costs. Emphasize how analyzing these metrics guides future campaign strategies and informs adjustments needed for optimization.

Here, mention specific resources like industry publications, webinars, and professional networks. Discuss how this ongoing education influences your strategies and keeps your campaigns fresh and competitive.

Provide a narrative of a challenging project where you successfully managed team dynamics and leveraged individual strengths. Highlight your leadership style and the outcomes achieved as a result of collaborative efforts.

Discuss how data-driven decision-making informs your strategies. Explain the importance of continuous analysis of campaign performance and audience behavior to refine approaches for better outcomes.

Describe your process for analyzing expected returns and prioritizing channels based on historical performance data. Discuss how you'd ensure there's flexibility built into the budget for testing new channels and strategies.

In your answer, elaborate on techniques such as personalized content, re-engagement campaigns, and loyalty programs that build long-term relationships. Discuss how these strategies align with Chime’s mission to support financial wellness.

Reference a specific instance where you implemented a marketing technology tool that resulted in improved targeting or efficiency in campaigns, emphasizing measurable outcomes.

Share your philosophy on communication and collaboration. Mention specific techniques you’ve used to align goals and initiatives between both teams, showcasing how this impacts overall success.