Principal Media Strategist

As a Principal Media Strategist at Chime, your primary responsibilities include developing comprehensive media strategies, leading the implementation of media campaigns, and ensuring alignment with company goals. You'll work closely with various teams to analyze performance metrics and translate data into actionable strategies, ultimately driving brand health and business growth.

To apply for the Principal Media Strategist position at Chime, candidates should have a BS or BA in business, marketing, or a related field, with an MBA preferred. You need at least 8 years of experience in paid media with a focus on full funnel campaign optimization, strong analytical skills, and a proven track record in managing media strategies that achieve measurable business outcomes.

The Principal Media Strategist plays a crucial role in shaping Chime's marketing efforts by crafting data-informed media strategies that engage target audiences and drive measurable results. By leading the charge on full funnel campaigns, you will help ensure that every marketing initiative is optimized for growth and aligned with Chime's mission of supporting financial progress for our members.

At Chime, you'll find a vibrant and inclusive work environment that embraces collaboration and innovation. The hybrid work policy allows for flexibility between in-office days and remote work, promoting a balance that helps you stay connected with your team while contributing to impactful projects.

Chime offers a competitive benefits package for Principal Media Strategists, including a salary that starts at $146,610, performance bonuses, stock options, comprehensive health benefits, a generous vacation policy, paid parental leave, and opportunities for professional growth and development. Plus, you'll enjoy perks like wellness stipends and team-building events!

To effectively develop a full funnel media strategy, I start by analyzing our target audience to understand their behaviors and needs at each stage of the funnel. Then, I integrate insights from past campaigns and utilize data from various channels to create a comprehensive plan that aligns with business objectives. Clear communication with cross-functional teams is essential to ensure alignment and execution.

Absolutely! In a previous role, I led a full funnel media campaign targeting millennials. We developed specific messages for awareness, consideration, and conversion phases, leveraging audience insights to maximize engagement. The campaign resulted in a 35% increase in brand awareness and a 25% uplift in conversions, significantly exceeding our initial KPIs.

I track a variety of metrics, including impressions, click-through rates, conversion rates, customer acquisition costs, and return on ad spend (ROAS). Additionally, I focus on brand health metrics and audience engagement to assess how well the campaigns resonate with target audiences and drive long-term growth.

When facing an underperforming media campaign, I first analyze the performance data to identify specific challenges, such as targeting inaccuracies or creative shortcomings. I collaborate with stakeholders to adjust strategies, optimize messaging, and reallocate budgets to high-performing channels. Continuous monitoring and iteration are crucial to turning around campaigns.

Collaboration is vital in my role as a Principal Media Strategist. I regularly engage with cross-functional teams—like creative, analytics, and audience insights—to ensure that all aspects of the media campaign are aligned. By fostering strong communication and cooperation, we can execute comprehensive media strategies that are cohesive and effective.

I stay updated with industry trends by subscribing to leading marketing publications, attending webinars, and participating in networking events. I also engage with online marketing communities to exchange ideas and foster innovation, ensuring that my strategies are informed by the latest best practices and advances in media.

I prioritize channels based on audience insights, campaign objectives, and historical performance data. By understanding where our target audience is most active and the content that resonates with them, I can allocate resources effectively to maximize impact across channels.

Data plays a central role in my strategy development process. I continuously analyze audience behavior, campaign performance metrics, and competitive insights to create informed strategies. By leveraging data analytics, I drive innovation, optimize targeting, and enhance overall campaign effectiveness.

Failure in a campaign teaches us valuable lessons. I’ve learned the importance of thorough audience research and testing creative elements. By conducting post-campaign analysis, I review what went wrong and dive into the 'why' behind subpar results, allowing us to make data-driven adjustments for future initiatives.

To ensure alignment with overall company goals, I start by understanding those goals in depth and incorporating them into the planning phase of media strategy development. Regular communication with stakeholders across departments ensures that all media initiatives support broader business objectives, enabling seamless integration into overall marketing efforts.