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Head of Sales Enablement

As Head of Sales Enablement, your mission is to equip our sales team with the tools, training, and insights needed to drive consistent, high-impact conversations that convert leads into revenue. You’ll collaborate closely with Marketing, Product, and Revenue teams to build scalable enablement programs that shorten ramp time, increase win rates, and accelerate ARR growth. Your focus is on empowering reps to sell value with confidence and drive urgency to close deals.


Key Responsibilities

1. Onboarding & Ramp

  • Design and implement a scalable, structured onboarding program with certification pathways.
  • Reduce ramp time by 30–50% through a combination of self-serve content, live training, and shadowing.
  • Align onboarding with real-world selling scenarios and create 30/60/90-day enablement tracks.
  • Enable new reps to achieve quota within their first full quarter.

2. Sales Process Optimization

  • Map each stage of the sales process and centralize in Confluence as the source of truth.
  • Build stage-specific resources including talk tracks, qualification frameworks (e.g., BANT), and objection-handling tools.
  • Shorten average sales cycle time by 20% through improved buyer journey clarity.

3. Deal Size & Value Selling

  • Train reps in value-based selling with a focus on outcomes over features.
  • Introduce ROI tools, enterprise case studies, and multi-year deal strategies.
  • Target a 20–30% increase in average deal size (ADS) over 12 months.

4. Segment-Specific Enablement

  • Develop role- and vertical-specific enablement tracks (AE, SDR, CSM, etc.).
  • Tailor sales narratives to construction industry buyer pain points.
  • Provide competitive battlecards and segment performance analysis.

5. Pipeline & Forecasting Support

  • Create stage-based playbooks and content to move deals forward.
  • Build opportunity checklists and inspection frameworks to support forecasting and deal reviews.
  • Help reps get unstuck and advance pipeline health.

6. Ongoing Learning & Training Culture

  • Launch monthly micro-trainings, quarterly bootcamps, and certification cycles.
  • Build a centralized learning hub using the LMS.
  • Incorporate peer-led sessions and top-performer best practices.
  • Use assessments to measure and reinforce learning outcomes.

7. Sales & Marketing Alignment

  • Establish feedback loops between the sales floor and GTM leadership.
  • Ensure marketing assets (case studies, sequences, collateral) are adopted and utilized.
  • Co-own launch readiness, campaigns, and content alignment.

8. Sales Readiness & Analytics

  • Track enablement metrics including conversion rates, time to first deal, and training impact.
  • Use dashboards to tie initiatives to business results.
  • Continuously refine enablement based on performance data and rep feedback.

9. Product Launch Support

  • Lead GTM readiness for product and feature launches.
  • Develop internal launch kits: FAQs, messaging, pitch decks, and email templates.
  • Partner with product marketing to deliver training and certifications.

10. Tech Stack Ownership

  • Drive adoption of tools including CRM, call recording, LMS, and content systems.
  • Streamline and integrate systems to reduce friction and boost rep productivity.
  • Regularly evaluate and optimize tech stack to support scale.

Experience

  • 5+ years in sales enablement, ideally in a fast-paced startup environment.
  • Proven success leading onboarding, coaching programs, and enablement strategy.

Skills & Expertise

  • Strategic thinker with a track record of aligning enablement to business goals.
  • Strong business acumen and data literacy; comfortable using KPIs to iterate
  • Cross-functional collaborator with experience partnering across Sales, Marketing, Product, and Ops.
  • Experienced in adult learning, coaching, and performance-driven training delivery.
  • Project manager capable of juggling multiple initiatives and hitting tight deadlines.

Tools & Platforms

  • Familiarity with tools such as Confluence, Hubspot, Gong, Figma, G-Suite, Monday.com, and LMS platforms.
  • Ability to design and manage content ecosystems including playbooks, talk tracks, and templates.

About You

We want you to be a part of the Clearstory success story so as you engage with us and our team members, it would be helpful for you to understand some of the core characteristics of our team - hopefully, many of these resonate with you!  

 

  • Embody our core values
    • Be Curious
    • Customer Obsession
    • Keep It Simple
    • Raise the bar
  • Passion and enthusiasm for your work and the Company
  • Loves to take the initiative
  • An upbeat, positive, and good-to-be-around attitude.
  • Sense of humor.
  • Is a “doer” with a hands-on approach
  • Very high energy.
  • Commitment to excellence.
  • Operationally focused - thinking about the entire business and not just your role.
  • Bright, quick, articulate, able to influence without direct authority, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies.
  • Ability to influence peers, operational managers, and executive team.
  • People willingly seek out your advice in the planning phase of decisions.
  • Strong entrepreneurial nature and approach.
  • You foster trust and accessibility.
  • Strong prioritization skills.
  • Aggressive drive with a can-do attitude.
  • Ability to build relationships and earn the respect of other teams.
  • Organizational tolerance: able to work with ambiguity and constant change.
  • Genuine passion for customer service.
  • Enjoys and has implemented change.
  • Believes strongly in his/her abilities.

The Company You’ll Join

We are a first-of-its-kind, category-defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they can use us to share costs with the companies they work with. This is why our integrations team is so critical to our company’s success!

Just as TurboTax did for tax documents and Bill.com did for accounts receivable and accounts payable, Clearstory is doing the same for change order communication between construction companies.

The construction industry is being transformed fast by technology, but the way companies communicate costs hasn’t evolved in decades and still heavily relies on carbon copy paper, spreadsheets, and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data entry into spreadsheets.

At Clearstory we are changing that and creating a new category  “change order communication,” by intelligently digitizing this age-old process. This leads to an increase in profits, more successful contractor-to-customer relationships, more transparency into a project’s true cost, and less wasted paper! 

We are a Series B 100% SaaS company with impressive credentials for a company at our stage.

The Team You’ll Be Surrounded By

In addition to experienced SaaS sales, marketing, engineering, and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Clearstory we know our customer’s pain points and challenges firsthand and have built a category-defining product that serves the user first.

You’ll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

More important than meeting 100% of qualifications, we are looking for collaborative, long-term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our company’s mission to build the industry standard in digital change order communication for the commercial construction industry.

The Opportunity

As an early member of the team, you will have an exceptional level of impact on the development and iteration of our Company and the workplace culture itself. 

This is your chance to join a team that is bringing game-changing technology to a stagnant, static, pen-and-paper part of the commercial construction industry.

This is an earlier-stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence.

Benefits

  • Ability to work with a new product category that has already found product market fit
  • Hybrid work schedule - this role is 3 days a week in our office here in Walnut Creek and two flex days where you are welcome to come into the office or work from home.
  • Executive interaction regularly
  • Competitive market-rate salary for a Series A company
  • Subsidized healthcare, vision, and dental
  • Early equity!

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@Clearstory.com. As a company, we value fairness, collaboration, communication, and leadership and build our teams around these values.

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What You Should Know About Head of Sales Enablement, Clearstory

As the Head of Sales Enablement at Clearstory, you'll play a pivotal role in our mission to empower our sales team with the essential tools and training necessary for boosting revenue through impactful conversations. In this role, you'll work closely with the Marketing, Product, and Revenue teams to develop scalable enablement programs that shorten onboarding ramp time and enhance win rates. Your focus will be on equipping reps to confidently sell value and hasten the closing process. You'll design comprehensive onboarding programs that reduce ramp time by 30-50%, create supportive resources that clarify our sales process, and train our sales representatives in value-based selling methodologies. Furthermore, by tailoring enablement strategies specific to roles and industry verticals, you’ll help elevate average deal sizes significantly. Tracking enablement metrics and continuously refining our approach based on performance will be crucial to your success. One of the most exciting aspects of this role is the opportunity to lead the charge in creating a vibrant learning culture through micro-trainings and quarterly boot camps. Clearstory isn’t just a software company; we’re redefining the commercial construction industry through innovative change order communication. If you have a passion for enabling teams and you're excited to collaborate in an ambitious, fast-paced environment, we want you to join our team at Clearstory and be part of shaping the future!

Frequently Asked Questions (FAQs) for Head of Sales Enablement Role at Clearstory
What are the key responsibilities of the Head of Sales Enablement at Clearstory?

The Head of Sales Enablement at Clearstory is responsible for designing and implementing comprehensive onboarding programs, optimizing the sales process, and developing value-based selling techniques. This role collaborates closely with various departments to ensure the sales team is equipped with the right tools and training to achieve their quotas efficiently.

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What qualifications are necessary for the Head of Sales Enablement position at Clearstory?

Ideal candidates for the Head of Sales Enablement role at Clearstory will have over 5 years of relevant experience in sales enablement, preferably in a fast-paced startup environment. A proven track record in leading coaching programs and aligning enablement strategies with business objectives is essential.

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How does the Head of Sales Enablement contribute to the sales culture at Clearstory?

As Head of Sales Enablement, you foster an ongoing learning environment by launching training sessions and developing resources that empower sales reps. Your role directly influences sales success and creates a supportive culture that emphasizes continuous improvement and performance.

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What tools and platforms are utilized by the Head of Sales Enablement at Clearstory?

The Head of Sales Enablement at Clearstory will regularly work with tools such as Confluence, Hubspot, Gong, G-Suite, and various LMS platforms to streamline processes, enhance training delivery, and manage content ecosystems effectively.

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Why is the Head of Sales Enablement critical for a company like Clearstory?

In the rapidly evolving commercial construction industry, the Head of Sales Enablement at Clearstory is vital for equipping sales teams with the knowledge and skills needed to effectively communicate the value of innovative solutions, ultimately driving revenue and enhancing customer relationships.

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Common Interview Questions for Head of Sales Enablement
Can you describe your experience with sales process optimization?

When answering this question, highlight specific methodologies used to analyze and enhance the sales process. Mention tools you've utilized, the outcomes achieved, and how your interventions contributed to improving sales cycle times.

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How do you approach onboarding new sales representatives?

Discuss your strategy for creating an engaging onboarding program that incorporates various training methods such as shadowing, live sessions, and self-serve content, aiming to reduce ramp-up time significantly.

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What techniques do you use to train teams in value-based selling?

Emphasize the importance of outcomes over features in your training sessions. Share specific examples of ROI tools you've introduced and how these have helped teams communicate value effectively.

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How do you measure the success of sales enablement initiatives?

Talk about the KPIs and metrics you track, such as conversion rates and training impacts, and how these insights inform continuous improvements to enablement strategies.

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Can you give an example of a time you handled a complex training need?

Share a specific example that shows your project management skills in addressing a complex training issue, detailing your approach and the successful outcome achieved.

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How do you ensure alignment between sales and marketing teams?

Discuss strategies for establishing feedback loops and collaborative initiatives that allow sales and marketing to share insights and ensure that marketing materials are effectively utilized by sales teams.

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What is your experience with using technology in sales enablement?

Detail your familiarity with CRM systems, LMS platforms, and other tools that aid in sales enablement. Highlight your ability to adapt to new technologies to reduce friction in sales processes.

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How do you foster a training culture within your team?

Explain how you create opportunities for ongoing learning through formats like micro-trainings and bootcamps, emphasizing the value of a supportive learning environment for employee growth.

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What role does data play in your enablement strategies?

Highlight your comfort with analyzing data, using performance metrics to iterate on sales enablement initiatives, and making data-driven decisions to enhance training effectiveness.

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Why do you want to work for Clearstory as Head of Sales Enablement?

Connect your personal goals and values with Clearstory’s mission to innovate the construction industry. Share your enthusiasm for contributing to a company that prioritizes customer service and empowerment within its sales teams.

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DATE POSTED
April 23, 2025

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