Business Development Manager

As a Business Development Manager at Coke Florida, your key responsibilities include developing On Premise business through prospecting, acquiring new outlets, and setting up new accounts. You will also coordinate account setups, ensure customer satisfaction through seamless transitions to existing routing, and track sales activities against assigned goals, crafting customer marketing agreements and financial analysis along the way.

To qualify for the Business Development Manager position at Coke Florida, you should have at least 5 years of experience in direct sales or account management within a large consumer goods organization. While a BS/BA degree is desired, having a proven track record of acquiring new business and managing complex customer relationships is essential to your success in this role.

A Business Development Manager at Coke Florida generally follows a dynamic routine that includes prospecting for leads, arranging face-to-face meetings with potential clients, and evaluating outlet opportunities. You will also spend time coordinating account setups, managing customer relationships, and tracking your activities to meet your weekly and monthly performance goals.

For the Business Development Manager role at Coke Florida, having experience in the On-Premise and Beverage category is highly preferred. Additionally, a strong foundation in managing complex customer relationships and a proven ability to 'hunt' for and acquire new business will contribute significantly to your effectiveness in this position.

At Coke Florida, candidates can expect a vibrant work culture that emphasizes learning, development, and collaboration. As a Business Development Manager, you'll work with cross-functional teams to gain insights and share experiences that promote growth and success both individually and organizationally.

In my prospecting efforts, I utilize various tools such as CRM systems, market research, and networking to identify potential leads. I build a targeted outreach strategy that focuses on both competitive and non-buying accounts, ensuring that my approach is data-driven and tailored to customer needs.

I have extensive experience managing customer relationships through regular engagement, understanding their needs, and providing timely solutions. My approach involves adapting my communication style and setting clear expectations to strengthen trust and long-term commitment.

When evaluating new outlet opportunities, I analyze market potential and consumer demographics. I consider factors such as location, existing competition, and brand alignment, ensuring that I calculate the IRR accurately and propose relevant products to meet customer needs.

My approach to achieving sales goals involves setting clear, measurable objectives and regularly tracking my performance. I employ a mix of planning and adaptation, adjusting strategies based on market feedback and results to ensure I remain on course throughout the sales cycle.

I prioritize communication and transparency when managing complex customer relationships. By understanding the unique needs of each client and collaborating with cross-functional teams, I ensure that I consistently provide valuable insights and solutions that strengthen the partnership.

For follow-ups with new accounts, I establish a clear timeline post-setup to check in on how the initial phase is going. I use personalized emails or calls to ensure any issues are addressed promptly, and maintain a relationship that encourages feedback and continuous improvement.

In account management, I use financial analysis to inform my decisions on marketing agreements and sales strategies. I assess costs, evaluate potential returns, and prepare clear breakdowns for clients to demonstrate the value and feasibility of proposed initiatives.

In a previous role, I identified a downtown restaurant that hadn’t previously bought from us. After conducting research, I tailored my pitch to highlight our product benefits. My persistence led to a successful acquisition of that account, which significantly increased our market share in that area.

Working with integrated account teams requires strong communication and collaboration. I ensure that I align my initiatives with the wider team goals and leverage collective insights to optimize our approach toward clients, ensuring we present a unified strategy and vision.

I keep myself motivated in a sales environment by setting personal milestones and celebrating achievements, no matter how small. I stay connected with colleagues for support and ideas, constantly seeking new challenges and learning opportunities that fuel my passion for sales.