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VP Retail Media Sales

Company Description

R25_0007603

*US role, must be in US at time of application to be considered.

#LI-Remote

Job Description

About this job

We are seeking a dynamic and strategic Vice President of Retail Media to join our growing team. This individual will play a critical role in shaping the future of NielsenIQ’s retail media offerings—developing new solutions while also driving immediate revenue through direct engagement with key clients. Initially joining as an individual contributor, this role is designed to evolve into a sales leadership position, with the opportunity to build and lead a team as we scale. You’ll be part of a highly collaborative, matrixed organization and report directly to the SVP of Retail Media, Analytics & Collaboration.

Responsibilities

  • Serve as a senior client-facing leader, owning strategic relationships across AdTech platforms, manufacturers, and Retail Media Networks (RMNs).
  • Develop and execute go-to-market strategies for new and existing retail media solutions.
  • Collaborate cross-functionally with product, data science, measurement, and creative teams to ensure our solutions meet client needs.
  • Identify and engage new buyer personas; partner closely with stakeholders to understand customer pain points and propose impactful solutions.
  • Maintain a strong understanding of the retail media landscape, including data-driven targeting, ad creative best practices, and performance measurement.
  • Act as a trusted advisor to clients, leveraging NielsenIQ’s capabilities to drive incremental value.
  • Contribute to revenue goals by identifying, developing, and closing opportunities.
  • Embrace agility and operate effectively within a complex, matrixed organization.

Qualifications

  • 12-15 years of sales experience with a minimum of 5 years of experience in retail media, ideally calling on AdTech companies, manufacturers, and RMNs.
  • Deep understanding of data, creative, and measurement within the retail media ecosystem.
  • Proven ability to operate independently while knowing when and how to ask for help.
  • Demonstrated experience in solving complex problems and identifying new revenue opportunities.
  • Strong interpersonal skills and the ability to collaborate across functions and levels.
  • Comfortable in a fast-paced, constantly evolving environment; thrives in ambiguity.
  • Previous experience in a sales role with a track record of delivering results; leadership experience is a plus.

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $146,300.00 - $200,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$173150 / YEARLY (est.)
min
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$146300K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP Retail Media Sales, NielsenIQ

At NielsenIQ, we are excited to welcome a talented Vice President of Retail Media Sales to our remote team based out of Chicago, IL. This role is pivotal in not just shaping our retail media offerings but also in engaging directly with key clients to drive revenue from our innovative solutions. Initially, you will immerse yourself as an individual contributor, but as our sales efforts grow, you will have the opportunity to evolve into a leadership role where you can build and guide your team to success. You’ll work closely with product, data science, and creative teams to develop and execute go-to-market strategies while understanding the diverse needs of our clients. Your expertise in retail media, particularly your relationships with AdTech platforms and Retail Media Networks, will enable you to act as a trusted advisor, providing insights and solutions that make a real impact. At NielsenIQ, we value agility and collaboration, and this role offers a unique chance to thrive in a fast-paced environment where you can leverage your problem-solving skills to uncover new opportunities. With competitive benefits and a commitment to diversity, equity, and inclusion, we are eager for you to join us in transforming the retail media landscape!

Frequently Asked Questions (FAQs) for VP Retail Media Sales Role at NielsenIQ
What are the main responsibilities of the VP Retail Media Sales at NielsenIQ?

The VP of Retail Media Sales at NielsenIQ is tasked with developing new retail media solutions while driving revenue through strategic client engagement. This involves owning client relationships across various platforms, identifying customer pain points, and collaborating cross-functionally with different teams. The role also focuses on executing go-to-market strategies and maintaining a deep understanding of the retail media landscape.

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What qualifications are required for the VP Retail Media Sales position at NielsenIQ?

Candidates for the VP Retail Media Sales position at NielsenIQ should have 12-15 years of sales experience, with at least 5 years specifically in retail media. A detailed understanding of data, creative solutions, and performance measurement in the retail media ecosystem is also essential. Additionally, strong interpersonal skills and the ability to work in a complex, fast-paced environment are required.

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How does the VP Retail Media Sales role contribute to NielsenIQ’s revenue goals?

The VP Retail Media Sales plays a crucial role in contributing to NielsenIQ's revenue goals by identifying, developing, and closing new business opportunities. By leveraging industry insights and understanding client needs, the VP can propose impactful solutions that drive incremental value, thus enhancing revenue streams from retail media offerings.

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What is the expected career progression for a VP Retail Media Sales at NielsenIQ?

Initially, the VP Retail Media Sales at NielsenIQ will start as an individual contributor. However, the role is designed to evolve into a leadership position, where there will be opportunities to build and lead a sales team as the organization scales. This offers a path for career growth within a collaborative and innovative environment.

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What benefits are available for the VP Retail Media Sales at NielsenIQ?

NielsenIQ offers a market-competitive salary for the VP Retail Media Sales, along with comprehensive healthcare benefits, a 401(k) plan with company matching, discretionary paid time off, and educational support. The company emphasizes a flexible working environment and provides resources for professional development, including LinkedIn Learning.

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Common Interview Questions for VP Retail Media Sales
Can you describe your experience in retail media sales?

In your response, highlight your specific experiences that align with NielsenIQ's focus, discussing your successes in previous roles, particularly around developing and executing strategies that impacted revenue.

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How do you maintain client relationships in the fast-paced retail media landscape?

Discuss your approach to building trust and value with clients, such as regular check-ins, understanding their pain points, and proposing tailored solutions that leverage your company’s offerings.

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What strategies have you utilized to grow revenue in your previous roles?

Provide examples of specific strategies that led to successful revenue growth, emphasizing metrics or achievements to illustrate your impact.

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How do you approach collaboration with cross-functional teams?

Share your experiences working with teams like product management or data analytics, explaining how you foster collaboration through clear communication and goal alignment.

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What do you see as industry trends in retail media that could influence your strategies?

Discuss relevant trends such as data privacy regulations, advancements in targeting technologies, or shifts in consumer behavior that you could leverage in strategizing sales efforts at NielsenIQ.

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How do you handle complex problems in a sales context?

Describe a specific complex challenge you faced and the steps you took to analyze and devise a solution, showcasing your analytical thinking and problem-solving abilities.

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What motivates you in a sales leadership role?

Reflect on what excites you about sales, such as achieving targets, mentoring team members, or innovating solutions, linking this motivation to your potential contributions at NielsenIQ.

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Can you provide an example of a successful go-to-market strategy you implemented?

Share a detailed case study of a go-to-market strategy you led, elaborating on the research, tactics used, and results achieved to demonstrate your strategic thinking and impact.

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What is your understanding of the AdTech ecosystem?

Discuss your familiarity with major AdTech platforms and Retail Media Networks, emphasizing how these inform your approach to sales and client engagement at NielsenIQ.

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How do you stay informed about the retail media landscape?

Explain your approach to industry research, including the resources you turn to, such as market reports, networking opportunities, or professional development courses to ensure you're up-to-date.

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Full-time, remote
DATE POSTED
April 22, 2025

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