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VP, Sales & Marketing, Greater Chicago Region

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast is seeking an inspirational and high-performing Regional Vice President to lead marketing strategy and sales channel development for its Greater Chicago Region to drive profitable subscriber and revenue growth. The VP will be directly responsible for managing local marketing and sales channel strategy and tactics in alignment and coordination with division and corporate-led product strategy, marketing strategy and complimentary sales channels. Comcast’s Greater Chicago Region is based in Schaumburg, IL and serves millions of residential and business-class customers in Illinois and parts of Indiana and Michigan.

Job Description

Core Responsibilities:

  • Partner with region, division and corporate counterparts on the development, coordination and implementation of marketing and sales plans and strategies to achieve subscriber and revenue growth goals.

  • Collaborate with divisional counterparts to provide input and feedback on the development of product, marketing, and sales strategies.

  • Closely track local competitor product, marketing, and sales strategies. Identify threats and opportunities and develop plans to retain and grow market share.

  • Coordinate closely with supporting regional functions, including market development, finance, fulfillment, construction, and engineering, to ensure alignment of focus and resources to achieve regional growth, revenue, and profitability objectives.

  • Directly responsible to develop and execute sales strategies for locally controlled sales channels: company-owned stores/service centers, and third-party retail.

  • Develop strategies for improving sales channel effectiveness and efficiencies and ensure that sales efforts maximize return on assets while achieving strategic goals.

  • Work closely with HR, Talent Acquisition and ULearn to hire, train, develop and retain necessary personnel to achieve business goals.

  • Analyze subscriber activity to understand drivers of growth and customer churn, improve forecasting of future growth, and develop strategies to address areas of weakness or opportunity.

  • Create and execute business strategies to identify new residential developments and market share expansion opportunities. Coordinate with other functional departments, including finance, engineering, business services, and market development to analyze and forecast return on investment potential.

  • Responsible for the annual regional operating budget for Sales and Marketing, consisting of the development of spending and investment plans, evaluation of actual spending against budget and forecast, evaluation of marketing and sales tactic effectiveness, and adjusting regional strategic plans as needed.

  • Be a talent magnet! Acquire and cultivate talent in all levels of the sales and marketing organization.

Key Skills for Success:

  • Strong leadership and collaboration skills.

  • Strong forecasting and data analytic skills (sales, customers, or similar).

  • Ability to lead a large organization in a dynamic, competitive environment.

  • Passionate with a winning attitude in a highly competitive environment.

  • Strong combination of multiple sales channel/marketing focuses with demonstrated success in grassroots marketing, events sponsorship, and community outreach.

  • Ability to formulate and communicate broad strategic objectives as well as define and execute on small tactical details necessary for success.

  • Self-starter who leads by example and personal involvement.

  • Builds strong teams and develops individual talent for future success.

  • Skillful networker who can work effectively with all levels of the organization and peer-functional departments.

  • Strong people leader with the ability to effect cultural change through coaching, mentoring and motivation.

Professional Experience & Qualifications:

  • Marketing and selling experience in a highly competitive environment, and the creative ability to find ways to compete.

  • Experience managing multiple functions.

  • P&L experience.

  • Service industry and operations management experience from telecommunications or cable industries.

  • Financial and business acumen with proven track record of delivering business results.

  • Must live, or be willing to relocate, to the Greater Chicago Region footprint and be in-office four days per week.

  • Occasional travel.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.

  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

  • Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.

  • Win as a team - make big things happen by working together and being open to new ideas.

  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

  • Drive results and growth.

  • Respect and promote inclusion.

  • Do what's right for each other, our customers, investors, and our communities.

Education Level:

  • Bachelor's degree required; advanced degree preferred. While possessing the stated degree is preferred, Comcast may also consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Years of Experience:

  • 15 Years +

Disclaimer:

  • Comcast is an EOE/Veterans/Disabled/LGBTQ+ employer.

  • The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Skills

Channels Strategy, Collaboration, Communication, Marketing Strategies, Sales Forecasting, Strategy Development, Team Leadership

Compensation

Primary Location Pay Range: $280,064.40 - $420,096.60

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

15 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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Average salary estimate

$350080 / YEARLY (est.)
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$280064K
$420096K

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What You Should Know About VP, Sales & Marketing, Greater Chicago Region, Comcast

Join Comcast as the VP of Sales & Marketing for the Greater Chicago Region, where your leadership will shape the marketing strategies and sales channels driving growth for millions of customers! Located in Schaumburg, IL, you’ll play an essential role in developing innovative marketing and sales initiatives that align with our goals for subscriber and revenue expansion. Collaborating with corporate and regional teams, you will monitor local competitors and identify opportunities while fostering a culture of teamwork. Your focus will be on executing sales strategies across various channels, managing the annual operating budget for Sales and Marketing, and overseeing talent acquisition to ensure we have the best team in place. You’ll use your analytical skills to understand market trends, and customer behavior, and develop strategies that resonate with our audience while achieving operational goals. At Comcast, we take pride in community outreach and grassroots marketing success, so being passionate about these aspects within a highly competitive environment is vital. If you're a strategic thinker with experience in telecommunications or related industries, your expertise will shine here. This is your chance to drive meaningful change and shape the future of our business in one of the most vibrant markets in the country!

Frequently Asked Questions (FAQs) for VP, Sales & Marketing, Greater Chicago Region Role at Comcast
What are the main responsibilities of the VP of Sales & Marketing at Comcast in the Greater Chicago Region?

The VP of Sales & Marketing at Comcast for the Greater Chicago Region is responsible for developing and implementing marketing strategies that fuel subscriber and revenue growth. This role involves collaborating with corporate counterparts, analyzing market trends, and executing sales strategies across various channels, such as company-owned stores and third-party retail. Additionally, the VP will focus on budget management, team leadership, and ensuring alignment across multiple functions to maximize effectiveness.

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What qualifications are needed for the VP, Sales & Marketing position at Comcast?

Candidates for the VP, Sales & Marketing position at Comcast should possess a Bachelor's degree, with an advanced degree preferred. The role requires over 15 years of relevant experience in a competitive sales environment, particularly within telecommunications or the cable industry. Strong leadership, data analysis, and forecasting skills are essential, along with a track record of effective team management and strategic decision making.

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How does the VP of Sales & Marketing contribute to Comcast's growth strategy in the Greater Chicago Region?

The VP of Sales & Marketing is pivotal in driving Comcast's growth strategy by formulating and executing targeted marketing plans that align with corporate objectives. This role not only manages local market strategies but also analyzes subscriber activity to identify growth drivers and areas of opportunity. The VP will collaborate with various departments to forecast ROI potential and expand market share, ultimately enhancing Comcast’s presence in the Greater Chicago Region.

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What skills are essential for success in the VP, Sales & Marketing role at Comcast?

Success in the VP, Sales & Marketing role at Comcast requires strong leadership abilities, exceptional strategic thinking, and the ability to analyze data effectively. Candidates should excel in collaboration, have excellent communication skills, and possess a winning attitude in a competitive environment. Additionally, a successful VP will need to demonstrate capability in grassroots marketing, community outreach, and talent development within their teams.

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What can candidates expect in terms of company culture at Comcast for the VP, Sales & Marketing role?

Comcast promotes a vibrant and inclusive company culture for the VP of Sales & Marketing role, emphasizing teamwork, employee feedback, and a keen focus on the customer experience. Employees are encouraged to collaborate across departments and engage in continuous learning while supporting the company's mission of innovation in media and technology. The culture fosters an environment where employees at all levels respect and promote inclusion while driving results and growth.

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Common Interview Questions for VP, Sales & Marketing, Greater Chicago Region
What strategies would you implement as VP of Sales & Marketing at Comcast?

When asked about strategies, articulate a plan that prioritizes market analysis, competitor assessment, and targeted marketing campaigns. Highlight the importance of data-driven decision-making and the implementation of grassroots initiatives that resonate with local communities.

Join Rise to see the full answer
Can you describe your leadership style and how it would apply to this role?

Reflect on your leadership style by discussing how you promote collaboration and encourage a culture of success within teams. Share examples of how you have motivated individuals, led through change, and developed talent to ensure strategic goals are met.

Join Rise to see the full answer
How would you approach managing the annual operating budget for Sales and Marketing?

Demonstrate your financial acumen by explaining your approach to budget creation and oversight. Discuss the importance of evaluating expenditures, analyzing the effectiveness of marketing tactics, and making strategic adjustments to ensure maximum ROI.

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What metrics would you use to assess the success of sales and marketing strategies?

Highlight the key performance indicators (KPIs) you would use to measure effectiveness. Mention metrics like subscriber growth, revenue targets, customer churn rates, and market share expansion, emphasizing the need for data analytics in tracking progress.

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Can you provide an example of a successful sales strategy you implemented in the past?

Share a specific example that outlines the problem, your strategic solution, and the outcome. Focus on how your leadership and innovative thinking contributed to the success of the campaign and how it aligns with what Comcast seeks.

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How do you stay ahead of competitors in a dynamic market?

Discuss your methods for continuous market research, competitor analysis, and customer feedback synthesis. Explain how these strategies influence your approach to keeping Comcast competitive in the Greater Chicago Region.

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What is your experience with grassroots marketing, and why is it important?

Provide insights on your past experiences with grassroots marketing initiatives, explaining how they foster community engagement and build brand loyalty. Emphasize their role in reaching local customers effectively.

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How would you ensure alignment between corporate strategy and local marketing initiatives?

Discuss the importance of regular communication and collaboration with corporate teams. Highlight how to integrate corporate goals into localized marketing strategies through meetings, feedback loops, and strategic planning sessions.

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In your opinion, what is the most significant challenge facing the telecommunications industry today?

Identify a relevant challenge such as market saturation, evolving customer expectations, or emerging technologies. Discuss proactive strategies you would employ as VP of Sales & Marketing to address these challenges and seize opportunities.

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How would you define success in your first year as the VP of Sales & Marketing at Comcast?

Define success through measurable objectives such as achieving specific subscriber and revenue growth targets, successful team integration, and the effective execution of innovative marketing campaigns that resonate with the target audience.

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Comcast creates incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

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DATE POSTED
April 8, 2025

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