Product/Event Specialist

The main responsibilities of a Product/Event Specialist at CROSSMARK in Paducah, KY, include executing engaging in-store food and non-food demonstrations, acquiring product knowledge, effectively communicating with consumers, and maintaining a professional appearance. You will also be responsible for preparing samples using various small appliances, maintaining a clean and sterile workspace, and building rapport with store personnel to ensure client objectives are met.

To become a Product/Event Specialist at CROSSMARK, candidates must have a high school diploma or GED, along with relevant experience or training in a related field. The role also requires physical stamina to stand for extended periods, use hands for handling products, and lift weights up to 50 pounds. A proactive, friendly attitude with strong communication skills is essential to successfully engage with consumers.

A Product/Event Specialist at CROSSMARK interacts with customers by proactively intercepting and engaging them during in-store demonstrations. This involves showcasing the features and benefits of the products, answering questions, and creating a welcoming environment that encourages consumers to try samples. Building rapport with customers is key to a successful demonstration and ultimately drives product sales.

A typical work schedule for a Product/Event Specialist at CROSSMARK generally does not exceed 25 hours per week, focusing on in-store event execution. Schedules may vary based on the needs of the business or client, allowing flexibility in hours worked while maintaining a dynamic and engaging work atmosphere.

The role of a Product/Event Specialist at CROSSMARK requires candidates to stand for extended periods, walk, reach overhead, and manipulate materials using hands and fingers. You should be able to lift and carry up to 25 pounds regularly and occasionally up to 50 pounds, as well as push and pull a wheeled demonstration cart. Staying active and physically fit is essential to meet these demands effectively while performing duties.

When preparing for an in-store product demonstration, it's vital to first understand the product you are showcasing deeply. Research its features and benefits, practice your presentation skills, and plan the layout of your event table for maximum visibility. Bring all necessary supplies and equipment to ensure a seamless demonstration, and arrive early to set up and engage with customers as they walk by.

In a situation where a difficult customer was initially uninterested, I approached with a friendly demeanor, listened to their concerns, and tailored my presentation to address their specific needs. By relating the product's benefits directly to their concerns and offering samples, I was able to turn a skeptical customer into an enthusiastic one, ultimately leading to a sale.

To remember product information for demonstrations, I create a simple outline of key features and benefits, and I practice my pitch repeatedly. I also use visual aids during the demonstration and connect product details to practical uses. Engaging in role-plays and sharing the information with peers to reinforce my memory has proven effective as well.

To ensure a clean and organized demonstration area, I establish a routine to regularly check and clean my workspace between customer interactions. I point out food samples clearly and have designated areas for used materials, making it easy to dispose of them promptly. This not only helps meet sanitation requirements but also creates a welcoming environment for customers.

Building relationships with store personnel comes from being respectful, approachable, and showing genuine interest in their work. I make a point to introduce myself and express appreciation for their help, and I consistently engage with them during events. Developing a rapport allows for smoother interactions, support with setup, and overall collaboration.

My motivation to sell effectively comes from my passion for connecting products with consumers that can genuinely improve their lives. I find excitement in sharing the benefits and features that meet their needs, and seeing satisfied customers leaves me fulfilled. The positive feedback I receive during demonstrations drives me to deliver even more engaging presentations.

Handling and preparing food samples safely starts with ensuring a clean work area, using sanitized utensils, and adhering to food safety guidelines. I ensure all products are fresh and store them at appropriate temperatures. I also keep cleaning supplies and a trash receptacle close by to manage waste quickly, and I always wear gloves when handling food items.

Adapting demonstration techniques for different audiences involves reading the room and adjusting my communication style based on customer engagement. I focus on simplifying my message for those who may not be familiar with the product and provide detailed information for more knowledgeable customers. Engaging in friendly conversations helps tailor my approach effectively.

I have experience using various food preparation equipment, including microwaves, fryers, and coffee makers. During demonstrations, I ensure I am familiar with each appliance, following safety procedures diligently. I also practice using them ahead of time to provide smooth, efficient presentations that allow customers to see the products in action.

To achieve 100% execution of assigned work, I prioritize detailed planning and preparation. I keep organized task lists, set goals for each event, and review my responsibilities to stay on track. Additionally, I assess any potential challenges and develop backup plans, ensuring that I’m ready for any situation that may arise during an event.