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Senior Customer Education Program Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

Role Overview

As the Senior GTM Enablement Manager who owns our Customer Education Program, you will be responsible for creating, building, and managing a customer certification program designed to elevate our customers' product knowledge and skills. This program will empower our users to become proficient with Deel’s platform while providing formal recognition of their expertise.

Key Responsibilities:

  • Certification Program Design: Lead the creation of a comprehensive customer certification program, including course content, structure, and assessment criteria. Develop certification tracks that are aligned with key product features, user goals, and company goals..

  • Self-Serve Learning Paths: Design and build self-paced online courses that allow customers to learn at their own speed, with clear progression from beginner to advanced levels.

  • Develop Certification Exams: Create interactive, engaging certification exams that validate customers' skills and knowledge of the product.

  • Program Communication: Proactively communicate program benefits and new certification opportunities to customers, encouraging participation and fostering a sense of accomplishment.

  • Cross-Department Collaboration: Work closely with Product teams, Customer Success, and Marketing to ensure content accuracy and alignment with product updates and goals. Ensure smooth coordination across departments to promote and sustain the certification program.

  • Metrics and Reporting: Establish and track key metrics to evaluate program success, such as certification completion rates, customer satisfaction, and the impact on customer engagement and product adoption.

  • Content Updates: Continuously refine and update certification content to keep it relevant with product changes, customer feedback, and industry trends.

  • Customer Engagement: Build strategies to engage customers and encourage certification program participation, leveraging targeted campaigns and rewards for those who achieve certification.

Key Qualifications

  • Proven experience (5+ years) in customer education, learning management, or similar roles, with a focus on building and managing certification programs.

  • Strong understanding of instructional design principles and experience creating self-paced online courses and certifications.

  • Ability to create clear, engaging, and effective educational content for a diverse customer base.

  • Experience with Learning Management Systems (LMS), digital adoption platforms, and certification tools.

  • Strong communication skills, with the ability to explain complex topics in an easy-to-understand and engaging manner.

  • Analytical mindset with the ability to measure and optimize program success based on data and customer feedback.

  • Experience developing detailed project plans including timelines, milestones, budgets, resource allocation, and risk assessments. 

  • Can successfully manage stakeholder expectations, addressing concerns, and building strong relationships. 

  • Can work independently as a thought leader with a high level of situational awareness, uses own initiative to identify and solve problem

  • Results-driven and entrepreneurial with a consistent track record of 'getting it done' in a dynamic environment

  • Extensive experience working in the fast-paced technology sector

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

  • Provided computer equipment tailored to your role

  • Stock grant opportunities dependent on your role, employment status and location

  • Additional perks and benefits based on your employment status and country

  • The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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What You Should Know About Senior Customer Education Program Manager, Deel

Join Deel as a Senior Customer Education Program Manager in Dublin, where you'll play a pivotal role in revolutionizing how businesses interact with our cutting-edge platform. At Deel, we believe that talent knows no borders, and as part of our vibrant global team, you’ll help empower our customers by developing a comprehensive customer certification program. You'll curate educational tracks that not only elevate product knowledge but also validate our users' expertise. Imagine crafting self-paced online courses that guide our customers from novice to expert, making their learning experience both engaging and rewarding. Your creativity and strategic mindset will be essential in designing interactive certification exams and communicating program benefits to ensure widespread engagement. Collaboration is key, so you’ll partner with Product, Customer Success, and Marketing teams to maintain alignment with our latest features and improvements. The role is not only about building programs but also measuring their impact, so be prepared to analyze metrics and customer feedback to refine content continuously. If you have a strong background in customer education—particularly in creating certification programs—and a passion for fostering a diverse global economy, this is the perfect opportunity for you to shine at Deel, where our goal is to connect the world’s best talent with companies that match their skills.

Frequently Asked Questions (FAQs) for Senior Customer Education Program Manager Role at Deel
What are the key responsibilities of a Senior Customer Education Program Manager at Deel?

As the Senior Customer Education Program Manager at Deel, you will be responsible for designing and managing a customer certification program. This includes creating engaging course content, developing self-paced learning paths, and establishing assessment criteria. You'll also communicate program benefits to customers, collaborate with various departments to ensure content relevance, and track metrics to measure program success.

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What qualifications are required for the Senior Customer Education Program Manager position at Deel?

The ideal candidate for the Senior Customer Education Program Manager role at Deel should have at least 5 years of experience in customer education or a similar field. A solid understanding of instructional design principles, strong communication skills, and familiarity with Learning Management Systems are essential. Additionally, you should possess analytical skills to optimize program success based on data and feedback.

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How does Deel’s Senior Customer Education Program Manager contribute to customer engagement?

In the role of Senior Customer Education Program Manager at Deel, you will design strategies to encourage customer participation in the certification program. By crafting engaging content, offering rewards for achieving certification, and communicating the program's value, you’ll foster a strong sense of accomplishment among customers, ultimately enhancing their engagement with Deel’s platform.

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What skills are essential for success as a Senior Customer Education Program Manager at Deel?

Success in the Senior Customer Education Program Manager role at Deel requires strong communication skills to translate complex topics into understandable content. An analytical mindset to measure program success, the ability to create engaging educational materials, and experience in managing stakeholder relationships are crucial. Additionally, proficiency with certification tools and Learning Management Systems will be beneficial.

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What is the work culture like at Deel for the Senior Customer Education Program Manager?

At Deel, the work culture is defined by collaboration, diversity, and continuous learning. As a Senior Customer Education Program Manager, you will join a global team that values innovation and inclusivity. The environment encourages working independently while being a thought leader in customer education, promoting a strong sense of ownership and accountability in your projects.

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Common Interview Questions for Senior Customer Education Program Manager
Can you describe your experience in building customer education programs?

Answer this by detailing specific projects where you designed and implemented educational content. Highlight the outcomes of these programs, including customer engagement metrics or feedback that demonstrate their effectiveness.

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How do you ensure the content of a certification program remains relevant?

Discuss strategies such as regularly soliciting customer feedback, staying updated with product changes, and conducting market research to align certification content with industry trends and customer needs.

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What methods do you use to evaluate the success of an education program?

Talk about KPIs such as completion rates, user satisfaction scores, and the impact on customer engagement. Emphasize your experience in tracking these metrics and adjusting programs based on the data.

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How would you handle a situation where stakeholder expectations are misaligned?

Describe a situation where you successfully addressed misaligned expectations by facilitating open communication, understanding stakeholder needs, and collaboratively finding a solution that satisfied all parties involved.

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What instructional design principles do you follow in creating educational content?

Share your expertise in creating learner-centric content, including the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) or any principles of adult learning that you incorporate to enhance engagement and retention.

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Can you discuss a time when you had to adapt your content for a diverse audience?

Provide examples of how you've tailored educational materials to account for different learning styles or cultural backgrounds, ensuring inclusivity and accessibility in your programs.

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What approaches do you take to promote a certification program to customers?

Explain strategies that could include targeted communication campaigns, utilizing social proof like testimonials, and offering incentives for completion to encourage participation.

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How do you create engaging certification exams?

Discuss methods to ensure exams are interactive and test a range of knowledge and skills, such as incorporating scenario-based questions or multimedia elements that accurately reflect real-world applications.

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What role does collaboration play in your work as a Senior Customer Education Program Manager?

Talk about the importance of collaborating with cross-functional teams to align content with product updates while also gathering insights to improve educational materials based on customer interactions.

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How do you stay current with trends in customer education and learning management?

Share your commitment to continuous learning through attending industry conferences, participating in webinars, following thought leaders, and engaging in professional networks relevant to customer education.

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Deel is an American payroll and compliance provider founded in 2019 by Alex Bouaziz, Shuo Wang, and Ofer Simon. The company is based in San Francisco, California and has reported having 2,000 employees in January 2023.

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Inclusive & Diverse
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Fast-Paced
Growth & Learning
Empathetic
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DATE POSTED
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