Paid Search Lead

The Paid Search Lead at Deliveroo is responsible for developing and executing a comprehensive Paid Search strategy, optimizing campaigns across major search engines, analyzing performance data, and generating actionable insights. You will also collaborate with various teams and manage a significant budget across global markets.

To be a successful Paid Search Lead at Deliveroo, you should have over 5 years of hands-on experience with Google Ads and Microsoft Ads. A strong analytical skill set, familiarity with ad platform APIs, and a passion for digital marketing trends are also crucial.

The Paid Search Lead contributes to Deliveroo's growth by crafting effective Paid Search strategies aimed at driving revenue and improving efficiency. By continuously optimizing campaigns and analyzing competitor activity, the lead ensures Deliveroo remains competitive in the market.

Important skills for the Paid Search Lead role include technical expertise in digital ad platforms, strong analytical capabilities, excellent communication skills, and a proactive mindset focused on problem-solving and iterative improvement.

The work environment for a Paid Search Lead at Deliveroo is dynamic, fast-paced, and full of autonomy. Employees are encouraged to share ideas and work collaboratively to tackle challenges in the digital marketing landscape, all while being supported by a diverse and inclusive culture.

When developing a Paid Search strategy, I start by analyzing market trends, understanding our target customers, and reviewing past campaign performances. I collaborate with the team to establish clear goals and metrics, ensuring alignment with business objectives.

I have extensive experience managing campaigns on Google Ads and Microsoft Ads, including setting up targeting parameters, conducting keyword research, and continuously optimizing ads for performance improvement. My hands-on experience allows me to navigate and leverage both platforms effectively.

I manage budget allocation by closely monitoring campaign performance and adjusting spend based on the return on investment. I prioritize high-performing campaigns while also reserving a portion for testing new strategies to ensure continuous growth.

I utilize A/B testing, audience segmentation, and keyword analysis as part of my campaign optimization methods. Analyzing data-driven insights helps me identify opportunities to improve performance and drive better results.

I stay updated with industry trends by following key marketing blogs, attending webinars, and engaging with professional networks. I also explore emerging technologies and innovations in digital marketing to incorporate fresh strategies into our campaigns.

In a previous role, I managed a high-stakes Paid Search campaign that experienced unexpected fluctuations in performance. I conducted a thorough analysis to identify the root cause and adjusted bidding strategies and ad copy accordingly, successfully regaining momentum.

Success is measured through key performance indicators (KPIs) such as click-through rates, conversion rates, return on ad spend, and overall revenue generated. I also consider the campaign's alignment with specific business goals.

Data analysis is crucial as it informs decision-making and strategy development. I analyze historical performance data to identify trends and insights that guide campaign adjustments and future strategies.

I prioritize clear and transparent communication with stakeholders by creating comprehensive reports and presentations that highlight campaign performance and insights. I make complex information accessible to foster buy-in and collaborative decision-making.

I view automation as a valuable tool that can enhance efficiency in campaign management. However, I believe it's essential to maintain a balance—using automation for routine tasks while applying strategic insights for creative decision-making.