Social Media Specialist

Overview

The Social Media Specialist will plan, implement, and monitor Enhabit Home Health & Hospice's social media strategy. This role is responsible for the creation and flight of digital content that serves to increase Enhabit's online presence and improve brand awareness.

This position is based at our corporate office in Dallas and will be eligible for a hybrid schedule once trained (3 days remote per week). All team members are required to be in office on Tuesdays.

Location: 6688 N. Central Expressway, Dallas, TX 75206

Responsibilities

• Generate social media content aimed at leading customer engagement and brand awareness; work in tandem with marketing team.
• Create consistent, meaningful content on all social media platforms; including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Analyze and evaluate social media content; determine successes and opportunities based upon cross-channel performance.
• Monitor social media conversations; respond to both positive and negative feedback; analyze existing and ongoing opportunities for business growth and customer issue recovery.
• Manage large volumes of content creation across all social channels that appeals to a variety of audiences while aligning with overall organizational goals.
• Manage the day-to-day implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media.
• Assist with managing organic and pay-per-click (PPC) campaigns in social media, as well as support search marketing, and SEO.

Qualifications

• Bachelor's degree in communications, marketing or related field is required.
• At least 5 years of demonstrated corporate social media experience is required, including planning and managing content in a corporate setting.
• Experience with Sprout Social (or similar platform) is strongly preferred.
• Experience in paid media, social marketing, and search engine optimization (SEO) is strongly preferred.
• Experience must include Microsoft Office, particularly Excel, PowerPoint, and Word.
• Previous experience working in the healthcare industry is preferred.

Additional Information

Enhabit Home Health & Hospice is the 4th largest Medicare-certified home health company and the 12th largest Medicare-certified hospice company in the nation. Enhabit has been recognized numerous times as a best place to work by Fortune and Modern Healthcare.

Enhabit Home Health & Hospice is an equal opportunity employer. We work to promote differences in a collaborative and respectful manner. We are committed to a work environment that supports, encourages and motivates all individuals without discrimination on the basis of race, color, religion, sex (including pregnancy or related medical conditions), sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, genetic information, or other protected characteristic. At Enhabit, we celebrate and embrace the special differences that makes our community extraordinary.