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Director, Market Access Strategy

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. 

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH TTC, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

What Does the Director, Market Access Strategy Do?

The Director, Market Access Strategy role supports the Market Access Specialty Affiliate as well as teams across the broader organization with data-driven market access strategic insight needs that span existing client accounts and new business opportunities. The Director will work closely with Market Access leadership, account teams, and EVERSANA INTOUCH’s clients, to support strategic initiatives for market access.  The Director will serve as a team lead for one or more clients, responsible for innovative development of strategies and initiatives that optimize market access and reimbursement across multiple payer segments. 

The Director, Market Access Strategy will be tasked with delivering excellent business results. These results are achieved by:  

  • Providing specific healthcare expertise and relevant experience for strategy and execution of client projects 
  • Representing the Eversana Intouch Market Access Affiliate to clients and lead payer strategy work to identify and meet clients’ business needs 
  • Leading strategic and tactical marketing plans focused on engaging market access stakeholders (health plans, PBMs, IDNs, employers, etc.) as well as HCP/patient initiatives which address access and reimbursement considerations 
  • Providing strategic support to elevate market access solutions and bring new ideas forward that address emerging barriers and support marketing objectives 
  • Supporting cross-functional matrix teams in support of internal and external client deliverables 
  • Providing segment strategy input for prelaunch and existing brand, biosimilar, or loss of exclusivity business planning 
  • Assisting new business development through research, proposal development, and presentation 
  • Contributing by providing industry specific expertise to related projects 
  • Supporting and present education and training of either customer or internal personnel as required 
  • Assisting in preparation and execution of client workshops and competitive simulations. Role-play as payer or other market access stakeholder during exercise to enhance client understanding of market challenges. 
  • Reviewing evolving market trends in drug coverage landscape and providing actionable insights to Eversana Intouch and Account team leads. 
  • Prioritizing deliverables across multiple clients and assisting the team in meeting tight deadlines. 
  • Representing Eversana Intouch Market Access Affiliate at industry meetings and gathering insights relevant to clients. 
  • Assisting account team in budget planning with client(s) and providing recommendations on services/projects to meet client needs. 
  • Creating or curating internal and external training materials related to managed market core subject matter or current events 
  • Demonstrating a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. 
  • All other duties as assigned

Qualifications

What Are We Looking For?

  • Approximately 8-12 years of agency, consultative, pharmaceutical and/or healthcare experience is required 
  • Bachelor’s degree required 
  • Expertise in Market Access strategy and stakeholder engagement including a strong understanding of all phases of the commercialization lifecycle from pre-launch through loss of exclusivity  
  • Ability to conceptualize innovative solutions which align to core Brand and Market Access strategic imperatives  
  • Ability to manage major clients and brands  
  • Strong writing, communications, and presentation skills  
  • Ability to effectively analyze large amounts of data/information and synthesize into concise and actionable end deliverables 
  • Ability to problem solve and work within a team environment 
  • Ability to think strategically and tactically, execute on projects, multitask, and meet challenging deadlines 
  • Highly self-motivated and self-driven independent thinker 
  • Familiarity with pharmacy policies, medical policies, formulary data metrics, prescription/performance data sources 
  • Able to develop client facing materials using PowerPoint and Excel. 
  • Able to interpret customer needs and oversee production of relevant materials to meet need. 

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated salary range for this position is $101,000 to $150,700 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time. 

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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Average salary estimate

$125850 / YEARLY (est.)
min
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$101000K
$150700K

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What You Should Know About Director, Market Access Strategy, EVERSANA

Are you passionate about shaping market access strategies in the healthcare space? EVERSANA INTOUCH is on the lookout for a dynamic Director, Market Access Strategy to join our innovative team in New York, NY. Here, you'll leverage your expertise over 8-12 years in the healthcare and pharmaceutical industry to bring strategic insight and creativity to the forefront of our clients' market access initiatives. Collaborating closely with Market Access leadership and account teams, you'll drive the strategic development of initiatives that optimize market access and reimbursement across various payer segments. Your role will involve leading innovative projects that engage market access stakeholders and address both healthcare professional and patient needs. As a team lead, you’ll be responsible for translating complex data into actionable strategies aimed at delivering exceptional business results while ensuring client satisfaction. You'll also represent our Market Access Affiliate at industry meetings, sharing insights to enhance our service offerings. At EVERSANA INTOUCH, we value diversity, creativity, and collaboration—attributes you embody as you bring new ideas to life. We're excited for you to share your commitment to improving patient lives, pushing the boundaries of healthcare innovation. If you're ready to take on this exciting challenge, we want to hear from you!

Frequently Asked Questions (FAQs) for Director, Market Access Strategy Role at EVERSANA
What are the main responsibilities of the Director, Market Access Strategy at EVERSANA INTOUCH?

The Director, Market Access Strategy at EVERSANA INTOUCH is primarily responsible for leading market access initiatives and strategic projects that optimize reimbursement strategies for various client accounts. This role engages with key stakeholders across multiple payer segments, providing insightful solutions that address market challenges. The director also plays a vital role in developing innovative strategies, facilitating client workshops, and contributing to business development efforts, ensuring all initiatives align with client objectives and overall market access strategies.

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What qualifications are required to become a Director, Market Access Strategy at EVERSANA INTOUCH?

To be considered for the Director, Market Access Strategy position at EVERSANA INTOUCH, candidates should possess 8-12 years of experience in healthcare or pharmaceutical settings. A Bachelor's degree is mandatory, while a deep understanding of market access strategy, commercialization life cycles, and stakeholder engagement is crucial. Moreover, strong communication skills, analytical abilities, and experience in managing major client accounts are essential for excelling in this role.

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How does the Director, Market Access Strategy contribute to client satisfaction at EVERSANA INTOUCH?

The Director, Market Access Strategy is integral to client satisfaction at EVERSANA INTOUCH by leading the development and execution of tailored market access strategies that directly address client needs. By effectively representing the agency's expertise and engaging in transparent communications, the director ensures that clients receive actionable insights and innovative solutions that enhance their market access efforts and ultimately improve patient outcomes.

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What skills are essential for the Director, Market Access Strategy role at EVERSANA INTOUCH?

Essential skills for the Director, Market Access Strategy role at EVERSANA INTOUCH include strong leadership abilities to manage cross-functional teams, exceptional strategic thinking to align initiatives with client expectations, and outstanding communication skills for conveying complex ideas clearly. Additionally, candidates should be adept at analyzing large datasets, multitasking across multiple clients, and creating impactful presentations using tools like PowerPoint and Excel.

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What is the work culture like for the Director, Market Access Strategy at EVERSANA INTOUCH?

The work culture for the Director, Market Access Strategy at EVERSANA INTOUCH is built on collaboration, inclusion, and continuous growth. The environment encourages creativity and innovation while prioritizing diversity and inclusion. Employees are empowered to take initiative and contribute to team success, aligning closely with the company’s commitment to improving patient lives while maintaining a strong focus on client satisfaction.

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Common Interview Questions for Director, Market Access Strategy
How would you approach developing a market access strategy for a new pharmaceutical product?

When developing a market access strategy for a new pharmaceutical product at EVERSANA INTOUCH, I would begin by conducting a thorough market analysis to understand the competitive landscape, payer dynamics, and patient needs. This would involve engaging with key stakeholders and leveraging data analytics to identify barriers to access. I would then draft a comprehensive strategy that encompasses pricing, reimbursement, and stakeholder engagement initiatives, ensuring that the plan aligns with overall client marketing objectives.

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Can you provide an example of a successful market access initiative you've led?

Certainly! In my previous role, I spearheaded a market access initiative where we collaborated with health plans to design a reimbursement strategy that improved patient access to a high-value medication. By analyzing formulary data and engaging directly with decision-makers, the team was able to negotiate favorable terms. As a result, we increased the drug's market penetration significantly within the first six months of launch.

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What methods do you use to stay updated on market trends and payer policies?

To stay updated on market trends and payer policies, I regularly participate in industry conferences, subscribe to relevant publications, and leverage professional networks for insights. Engaging with thought leaders in healthcare through webinars and forums is also a key part of my approach, ensuring that I remain informed about evolving regulations, formulary changes, and emerging barriers to patient access.

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How do you prioritize deliverables when managing multiple clients?

When managing multiple clients, I prioritize deliverables based on urgency, impact, and client needs. I utilize project management tools to create a visual timeline for tasks to ensure everything is on track. Consistent communication with clients and team members helps in adjusting priorities in real-time and allows for flexibility in accommodating unexpected challenges or urgent requests.

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What strategies do you employ to foster collaboration within a cross-functional team?

To foster collaboration within a cross-functional team, I emphasize open communication and encourage team members to share their unique perspectives. Implementing regular check-ins and utilizing collaboration tools ensures everyone is aligned on objectives and deadlines. Creating a supportive environment where team members feel valued leads to innovative solutions and a more cohesive approach to client projects.

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Describe your experience with payer engagement strategies.

My experience with payer engagement strategies encompasses developing tailored approaches that address the specific needs and concerns of various payer segments. This includes crafting clear value propositions supported by clinical and economic data, facilitating meetings with key decision-makers, and working collaboratively to negotiate terms that enhance patient access. Each engagement strategy is built upon in-depth research and analysis of the payer landscape to maximize effectiveness.

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What challenges have you encountered in market access roles, and how did you overcome them?

One significant challenge I encountered was navigating unfavorable formulary decisions that hindered product access. To overcome this, I initiated a targeted outreach campaign with tailored presentations to educate stakeholders about the value of the product. By providing comprehensive data on patient outcomes and cost-effectiveness, I was able to influence decision-making and ultimately secure better formulary placements.

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How do you approach data analysis when developing market access solutions?

In approaching data analysis for market access solutions, I begin by gathering relevant datasets that provide insights into market trends, treatment practices, and payer preferences. Utilizing analytical tools, I identify key patterns and metrics that inform strategy development. This analytical process is dynamic, allowing for adjustments based on new information and evolving market conditions, ultimately driving data-informed decision-making.

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What role does patient feedback play in your market access strategies?

Patient feedback plays a crucial role in shaping my market access strategies. By engaging with patients and understanding their experiences, challenges, and perspectives, I'm able to tailor strategies that not only address access barriers but also promote the therapies' overall value to both patients and payers. Incorporating patient insights ensures that the strategies are patient-centric and align with the ultimate goal of improving patient outcomes.

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How would you handle tight deadlines while ensuring high-quality output?

Handling tight deadlines while ensuring high-quality output requires a structured approach. I prioritize tasks by establishing clear objectives and timelines. By delegating responsibilities effectively and utilizing team strengths, we can work efficiently without compromising quality. Continuous monitoring of workflow and regular progress checks allow us to remain on track, adapt as necessary, and deliver exceptional results even under pressure.

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