Lead Generation Sales Leader

The Lead Generation Sales Leader at Farther will be responsible for driving centralized lead generation efforts across both Momentum and Direct sales channels. This includes building and leading a team, developing strategies to optimize lead qualification and conversion rates, collaborating with marketing, and implementing training programs for high team performance.

Farther requires applicants for the Lead Generation Sales Leader position to have at least 7 years of sales leadership experience, including 3 years specifically leading lead generation or SDR teams. A strong understanding of wealth management and sales processes in financial services is essential, along with excellent analytical skills and a bachelor's degree. Advanced degrees or certifications are preferred.

Success for the Lead Generation Sales Leader at Farther is measured through performance metrics, KPIs, and reporting systems that track team effectiveness. Additionally, the ability to maximize conversion rates and implement innovative lead generation strategies will be key indicators of success.

The team culture at Farther for the Lead Generation Sales Leader is collaborative and entrepreneurial. We are a group of innovative thinkers who are passionate about pushing boundaries in wealth management and helping our clients achieve their financial goals. We value teamwork, creativity, and a strong desire to see each other succeed.

The Lead Generation Sales Leader position at Farther offers significant opportunities for personal and professional growth, allowing you to chart your own career path in a fast-scaling startup. As the company expands, your role may evolve to include more strategic responsibilities or leadership over larger teams.

When answering this question, detail your previous leadership roles, the size of the teams you managed, and any specific achievements or improvements that resulted from your leadership. Provide metrics, if possible, to back up your claims.

Discuss specific strategies you've implemented in past roles. Highlight successful approaches, such as introducing new technology, refining processes, or database segmentation that led to improved conversion rates.

Explain the key performance indicators (KPIs) you track, such as lead response times, conversion rates, and overall team performance metrics. Discuss how you use data to identify areas for improvement.

Describe your experience working alongside marketing teams, emphasizing initiatives where you've aligned lead generation efforts with marketing campaigns. Mention any successful outcomes or lead generation improvements that emerged from this collaboration.

List specific tools you've used, including CRM software like Salesforce, lead scoring applications, and sales engagement platforms. Share experiences that highlight how these tools increased operational efficiency.

Discuss your approach to performance management, focusing on constructive feedback, setting measurable goals, and providing the necessary support or training to help team members improve.

Highlight how you utilize data analytics to inform your strategies and decisions. Provide examples of how data has helped you identify trends, opportunities, or areas needing adjustment in past roles.

Provide a specific example that demonstrates your strategic thinking. Talk about the strategy, the implementation process, and the measurable results that followed.

Discuss your methods for facilitating communication and collaboration between teams. Describe any systems or processes you established to ensure leads transition smoothly from generation to closing.

Share your passion for driving results and helping teams achieve their goals. Explain how you stay motivated in the face of challenges, including team collaboration, personal development, or witnessing the success of your initiatives.