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Marketing Operations Manager

FE fundinfo is a global leader in investment fund data and technology. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.  

As the Marketing Operations Manager, you will play a critical role in shaping the future of  our marketing organisation and ensuring that we are operating at peak efficiency and  effectiveness. The ideal candidate will have experience with marketing data, process,  and technology, with previous experience working on marketing/BDR operations and  analytics. 

Your key responsibilities as a Marketing Operations Manager will be to:

  • Collaborate with Marketing leadership, BDRs, and Revenue Operations to drive leads, optimise the marketing funnel, and refine account-based and GTM strategies
  • Manage and improve marketing lead processes in HubSpot and Salesforce, ensuring data quality, compliance, and proper nurturing through the funnel
  • Lead marketing performance reporting, defining dashboards and KPIs to track business performance, conversions, and ROI
  • Oversee marketing automation initiatives to enhance efficiency and BDR productivity, and lead related strategic projects.
  • Monitor and evaluate marketing programs, campaigns, and activities for effectiveness, staying updated on industry trends to ensure innovative approaches
  • Adhere to the company's security policy and maintain compliance across all marketing operations

To join us as a Marketing Operations Manager you will need the following experience and skills:

  • Extensive experience leading marketing operations, particularly in SaaS, finance, or technology industries, with a strong track record of developing and implementing effective strategies
  • Expertise in marketing automation, technology solutions, and managing leads within platforms like HubSpot and Salesforce, including lead scoring, management, enrichment, and reporting - Essential
  • Advanced understanding of marketing data, analytics, AdTech, MarTech, campaign insights, and digital measurement tools, including Google Analytics and BI platforms like Tableau or Looker
  • Skilled in supporting and reporting on demand generation and account-based marketing (ABM) programs at organisational, functional, and program levels
  • Proven ability to optimise workflows and processes for inbound opportunity conversion, with hands-on experience in analysing and scaling campaign performance
  • Demonstrated experience in building comprehensive marketing lead funnel reporting to track outcomes and improve performance at all levels
  • Strong communication, presentation, and leadership skills, with the ability to influence stakeholders and drive marketing innovation

By joining the team as a Marketing Operations Manager, you will be offered the following:

  • 24 days holiday
  • Paid Study leave
  • Enhanced paternity & maternity
  • Statutory benefits like PF, Gratuity, etc
  • Support to set up home office
  • Health cover with option to add family members
  • Annual health check up
  • Meal cards
  • Full LinkedIn Learning access 

Apply today for immediate consideration and we will endeavour to get back to you within 5 working days. Visit our Glassdoor profile or fefundinfo.com to find out more about life @ FE fundinfo! 

What You Should Know About Marketing Operations Manager, FE fundinfo

Join the dynamic team at FE fundinfo as a Marketing Operations Manager, where you'll help shape the marketing organization of a global leader in investment fund data and technology. This is not just a job; it's a chance to dive into the intricacies of marketing data, process optimization, and technology solutions. As a Marketing Operations Manager, you'll collaborate closely with leaders across Marketing, Business Development Representatives (BDRs), and Revenue Operations to drive leads and refine our go-to-market strategies. Your expertise will play a crucial role in managing lead processes across platforms like HubSpot and Salesforce, ensuring top-notch data quality and compliance. With a keen eye on marketing performance, you'll define KPIs and dashboards that allow us to track business conversions and return on investment effectively. We're looking for someone who thrives on enhancing marketing automation initiatives and evaluating the effectiveness of our marketing campaigns while staying ahead of industry trends. Your strong communication and leadership skills will be essential in influencing stakeholders and driving marketing innovation. Plus, enjoy a supportive work environment with benefits like flexible leave, health coverage, and access to learning resources. If you're ready to take the next step in your marketing career with FE fundinfo, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at FE fundinfo
What are the responsibilities of a Marketing Operations Manager at FE fundinfo?

As a Marketing Operations Manager at FE fundinfo, your responsibilities will include collaborating with Marketing leadership and BDRs to enhance lead generation, managing lead processes in HubSpot and Salesforce while ensuring data quality, leading marketing performance reporting, overseeing marketing automation initiatives, and monitoring campaign effectiveness. Your role is critical in driving operational efficiency and effectiveness within the marketing organization.

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What qualifications do I need to become a Marketing Operations Manager at FE fundinfo?

To qualify for the Marketing Operations Manager position at FE fundinfo, you should have extensive experience in leading marketing operations, particularly in SaaS or finance industries. A strong background in marketing automation tools like HubSpot and Salesforce, data analytics, and campaign performance measurement is essential. You should be adept in both technical aspects and strategic marketing approaches to optimize workflows and report on demand generation initiatives.

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What tools and technologies should a Marketing Operations Manager at FE fundinfo be familiar with?

A Marketing Operations Manager at FE fundinfo should be well-versed in various tools and technologies, including marketing automation platforms like HubSpot and Salesforce, analytics and visualization tools such as Google Analytics and Tableau or Looker. Familiarity with AdTech and MarTech solutions is also crucial to drive effective marketing campaigns and analyze data insights.

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How does FE fundinfo support the professional growth of its Marketing Operations Manager?

At FE fundinfo, we prioritise professional growth by offering benefits like paid study leave, access to LinkedIn Learning, and a supportive work environment. We believe in continuous learning and development to help our Marketing Operations Manager and other team members stay ahead in their careers while enhancing their skill sets and knowledge.

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What kind of work culture can a Marketing Operations Manager expect at FE fundinfo?

FE fundinfo fosters a collaborative and innovative work culture where team members are encouraged to share ideas and drive marketing initiatives. As a Marketing Operations Manager, you'll be part of a diverse and skilled team that values communication, creativity, and strategic thinking, all while supporting each other in achieving common goals.

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Common Interview Questions for Marketing Operations Manager
Can you describe your experience with marketing automation tools as a Marketing Operations Manager?

In responding to this question, emphasize your hands-on experience with tools like HubSpot and Salesforce. Highlight specific projects where you've implemented automation features to enhance lead scoring, management, and reporting. Discuss any measurable outcomes or improvements that resulted from your initiatives.

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How do you ensure data quality within marketing operations?

When answering this question, detail the processes you implement for data validation and cleaning, including regular audits and the use of data enrichment tools. Discuss your approach to maintain compliance and ensure that leads are accurately nurtured through the funnel to optimize conversion rates.

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What strategies do you use to measure marketing performance?

In your response, outline the KPIs and dashboards you typically define for tracking business performance, conversions, and ROI. Mention tools like Google Analytics that help measure campaign effectiveness, and how you adapt strategies based on insights derived from these measurements.

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How do you collaborate with other teams like BDRs and Revenue Operations?

Discuss the importance of communication and coordination in your role. Provide examples of how you've successfully aligned marketing initiatives with BDR and Revenue Operations goals to drive leads and optimize the marketing funnel. Emphasize your ability to influence and drive results collaboratively.

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Can you provide an example of a successful marketing automation project you led?

Share a specific project where you implemented marketing automation that resulted in improved efficiency or lead conversion rates. Highlight the objectives, your approach, and the final results to illustrate your capability in leading similar initiatives.

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What do you think are the key trends in marketing operations today?

Discuss current trends such as personalization, data privacy, and the increasing importance of AI and machine learning solutions in marketing operations. Emphasize staying informed through industry research, webinars, and professional groups to be ahead of these trends.

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How do you prioritize tasks in a fast-paced marketing environment?

Explain your approach to prioritization by emphasizing your use of frameworks to assess urgency and impact. Provide an example of a time when you successfully juggled multiple projects while maintaining quality deliverables and meeting deadlines.

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What role does analytics play in your decision-making process?

Highlight how you integrate analytics into your strategic planning. Discuss specific metrics you monitor and how they influence your marketing strategies and operations. Provide an example of a decision you made based on analytics that led to a positive outcome.

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How do you handle changes in marketing technology?

Explain your proactive approach to adapting and evolving your skill set in response to new technologies. Discuss how you stay updated on emerging tools and platforms, and your strategies for evaluating and integrating these technologies into existing workflows.

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What are your thoughts on account-based marketing (ABM) strategies?

Share your understanding of ABM and its significance in modern marketing practices, particularly in B2B settings. Discuss your experience with developing and executing ABM strategies, including collaboration with sales teams to target high-value accounts effectively.

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Fundinfo is a leading international platform for information and mandatory publications of investment funds. The platform www.fundinfo.com strengthens the network between fund houses, fund distributors and investors, and is recognised by financial...

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Full-time, remote
DATE POSTED
January 13, 2025

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