Paid Media Designer

As a Paid Media Designer at Flex, your primary responsibilities include creating original ad content for various platforms such as Facebook, Instagram, and LinkedIn, while ensuring these designs drive clicks and conversions. You’ll analyze performance metrics to generate new ideas and optimize existing creatives for better results. Additionally, you will need to stay compliant with brand guidelines and finance/legal requirements, ensure that your designs maintain brand consistency, and manage multiple projects using tools like Asana.

For the Paid Media Designer position at Flex, you should have a minimum of 2 years of design experience, preferably in a high-growth B2B or fintech environment. You'll need a portfolio that showcases your ability to create original ads optimized for conversion, along with strong competencies in design tools like Adobe Creative Suite and Figma. A data-driven mindset and excellent project management skills are essential to succeed in this role as well.

As a Paid Media Designer at Flex, proficiency with tools such as Adobe Creative Suite, Figma, and creative AI tools is essential. You'll also benefit from familiarity with project management software like Asana or Jira. Knowledge of video editing tools like Frame.io and popular design software for static and animated content is crucial to collaborate effectively with your team.

A Paid Media Designer can significantly contribute to Flex's growth by creating compelling ad creatives that resonate with our target market of mid-market businesses. By translating performance metrics into actionable insights, you will continuously improve our ad performance, thus driving higher conversion rates and revenue growth. Your role in ensuring brand coherence will also help establish Flex's identity in a rapidly evolving fintech space.

Flex fosters a positive and innovative company culture that values passion, honesty, and diversity. As a fully remote company, we prioritize flexibility, open communication, and collaboration across time zones. We encourage a self-starter attitude, where you can actively seek inspiration while also engaging in creative sessions with fellow team members. We believe every unique skill contributes to our success, making Flex a fantastic environment for a Paid Media Designer.

In your response, emphasize your relevant experience in creating social media ads, mentioning specific platforms you've designed for. Discuss the tools you used, any metrics you tracked, and successful campaigns you contributed to. Highlight your ability to adapt designs based on feedback and performance insights.

Be sure to mention your data-driven approach, such as A/B testing ads and analyzing click-through rates. Discuss how you utilize performance metrics to inform design choices and iterate on your creatives based on analytics. This shows you're proactive and results-oriented.

Discuss your process of thoroughly reviewing brand guidelines before starting any project. Mention how you maintain communication with legal and compliance teams to ensure that your designs do not violate any regulations. This demonstrates your attention to detail and professionalism.

Outline your step-by-step design process, from brainstorming and sketching initial ideas to creating and refining the final product. Highlight how you incorporate feedback and use tools like Figma or Adobe during each stage to enhance creativity and efficiency.

Stay updated on current trends such as the rise of video ads, personalization, and the use of AI in creative development. Share your thoughts on how these trends might influence your design work and Flex's marketing efforts, showcasing your awareness of the industry landscape.

Share a specific project that posed challenges, whether due to tight deadlines or unclear requirements. Explain how you tackled these issues, perhaps through teamwork, creative problem-solving, or effective time management. This reveals your resilience and ability to handle pressure.

Discuss your methods of seeking inspiration, such as following design communities, participating in creative workshops, or weekly brainstorming sessions with peers. Illustrating your passion for design and continuous learning can set you apart.

Be prepared to explain your project management strategies, such as using Asana for organizing tasks by urgency and relevance. Talk about how you balance creative innovation with the necessity to meet deadlines, demonstrating your organizational skills.

Share a specific instance where you analyzed performance metrics to make a design change that led to measurable improvements. This shows your analytical skills and your ability to connect creative work to business outcomes.

Highlight your admiration for Flex's mission to enhance financial services for businesses, emphasizing your enthusiasm for contributing to a growing fintech company. Talk about how your skills align with the role and your eagerness to be a part of an innovative environment.