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Product Marketing Manager AI Messaging

Job DescriptionFreshworks is looking for a Product Marketing Manager (PMM) to lead the strategy, development, and execution of messaging, positioning, and go-to-market strategies for our AI-powered products and solutions. As a PMM, you will shape the narrative around AI capabilities and communicate its value to a range of customer segments and stakeholders. This role is based in our San Mateo, CA or Bellevue, WA office and will work cross-functionally with product, sales, marketing, and customer success teams.Key Responsibilities:• Messaging & Positioning• Develop compelling messaging and positioning for Freshworks' AI solutions that resonates with customers, analysts, and internal stakeholders.• Differentiate Freshworks' AI capabilities from competitors, clearly articulating unique value propositions particularly in the domain of AI trust and governance• Refine messaging frameworks that align with overall company and product-level narratives.• Go-to-market Enablement• Partner with Product Management to support the launch of major AI capabilities• Develop and deliver training, collateral, and tools that enable sales teams to articulate Freshworks’ AI value proposition around “People-first AI”.• Thought Leadership & Content Development• Collaborate with content marketing and communications teams to create blogs, whitepapers, and customer success stories that highlight AI's impact.• Serve as an AI subject matter expert and spokesperson for internal and external engagements, including customer-facing events and analyst briefings.• Market & Competitive Intelligence• Stay informed of AI industry trends, competitive offerings, and market shifts to continuously refine Freshworks' AI messaging.• Provide input to product teams to inform the roadmap and influence new AI-driven capabilities.• Customer & Analyst Relations• Partner with the Analyst Relations team to drive awareness and positive recognition for Freshworks' AI offerings in key analyst reports.• Engage with customers to understand use cases and success stories that can be shared externally.Qualifications:Qualifications• 6+ years of experience in product marketing, with a focus on AI, SaaS, or enterprise software.• Demonstrated success in developing compelling product positioning and messaging frameworks.• Exceptional written and verbal communication skills, with the ability to distill complex AI concepts into simple, value-driven messages.• Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing.• Ability to think strategically and execute tactically, managing multiple priorities simultaneously.Preferred Qualifications:• Experience marketing AI or machine learning-driven products.• Strong presentation skills with experience delivering messaging to executive audiences.• Experience working with analyst firms like Gartner, Forrester, and IDC.Why Join Us:• Opportunity to work on a leading AI products in a fast-growing company.• Collaborative, innovative, and supportive work environment.• Competitive salary, benefits, and opportunities for professional growth and advancement.If you have a knack for messaging and storytelling, and want to be part of a dynamic team, we'd love to hear from you!Additional InformationThe annual base salary range for this position is $140,000 - 180,000 USD.Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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What You Should Know About Product Marketing Manager AI Messaging, Freshworks

Freshworks is on the lookout for a talented Product Marketing Manager (PMM) to join our dynamic team in Bellevue, WA. If you have a passion for AI-driven products and can craft compelling narratives, this is your chance to shine! As our PMM, you'll take the lead on strategizing and executing messaging, positioning, and go-to-market strategies for our innovative AI solutions. Picture yourself telling the story of our groundbreaking capabilities to a wide range of customers and stakeholders. Your role will involve collaborating with various teams, including product, sales, and marketing, to ensure that the unique value propositions of our offerings resonate clearly in the marketplace. You'll be the go-to expert on AI, crafting everything from training materials for sales teams to engaging content like blogs and success stories that showcase how AI transforms business challenges into solutions. With your expertise, you'll keep a finger on the pulse of industry trends and competitive landscapes, helping to influence our product roadmap. If you're looking for an opportunity to grow in a supportive and innovative workplace, while shaping the future of AI with us, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing Manager AI Messaging Role at Freshworks
What are the key responsibilities of a Product Marketing Manager at Freshworks?

As a Product Marketing Manager at Freshworks, your main responsibilities will include developing compelling messaging and positioning for our AI solutions, supporting the launch of major AI capabilities, and collaborating with internal teams to create impactful marketing content. Additionally, you will focus on market and competitive intelligence to refine our messaging strategies continuously.

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What qualifications do I need to apply for the Product Marketing Manager role at Freshworks?

To be considered for the Product Marketing Manager position at Freshworks, you should have at least 6 years of experience in product marketing focused on AI, SaaS, or enterprise software. Furthermore, exceptional communication skills and proven success in creating effective product positioning are essential.

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How does Freshworks support the professional growth of its Product Marketing Managers?

At Freshworks, we offer a collaborative and innovative work environment that encourages learning and advancement. As a Product Marketing Manager, you will have opportunities for professional development through training, mentorship, and involvement in cross-functional projects that enhance your skills and experiences.

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What is the compensation range for a Product Marketing Manager at Freshworks in Bellevue, WA?

The annual base salary for a Product Marketing Manager at Freshworks in Bellevue, WA ranges from $140,000 to $180,000. Compensation is determined by various factors, including experience, location, and job-related skills, with the possibility of bonuses and equity.

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What is the company culture like at Freshworks for Product Marketing Managers?

Freshworks fosters a supportive and inclusive company culture where diversity and new ideas are celebrated. As a Product Marketing Manager, you will be part of a vibrant team dedicated to innovation and collaboration, making it an exciting place to contribute to the future of AI.

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Common Interview Questions for Product Marketing Manager AI Messaging
What motivates you to work as a Product Marketing Manager?

In an interview, share your passion for storytelling and how you enjoy the challenge of translating complex AI concepts into accessible messages. Discuss your enthusiasm for impacting product engagement and customer satisfaction.

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How do you prioritize tasks when managing multiple projects as a Product Marketing Manager?

Explain your approach to prioritization by discussing how you assess the urgency and importance of tasks. Share specific tools or methods you use, like project management software or regular team check-ins, to stay organized.

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Can you describe your experience with go-to-market strategies for AI products?

Discuss a specific instance where you developed or contributed to a go-to-market strategy for AI products. Highlight key metrics or outcomes that showcase your impact and emphasize your collaborative efforts with various teams.

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How do you stay informed about industry trends and competitive offerings in AI?

Talk about the resources you utilize, such as industry reports, webinars, or networking events. Emphasize the importance of continuous learning and how it influences your marketing strategies.

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What strategies do you use to create compelling messaging for a technical audience?

Describe your methods for understanding your audience's needs and pain points. Share examples of how you tailor messages to resonate with both technical and non-technical stakeholders.

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How do you measure the success of your marketing campaigns?

Discuss the KPIs and metrics you track, such as engagement rates, conversion rates, or sales growth. Share an example of a campaign where you used data to analyze its performance and make adjustments.

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Can you share an experience where you collaborated effectively with sales and product teams?

Share a specific project where cross-functional collaboration led to success. Highlight how you ensured alignment among teams and the result of your collective efforts.

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What is your approach to creating customer success stories or case studies?

Describe your process for gathering customer feedback, identifying success metrics, and transforming that information into compelling narratives. Discuss the value of these stories in boosting product credibility.

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How do you handle feedback and criticism regarding your marketing strategies?

Illustrate your openness to feedback by sharing how you've previously used constructive criticism to improve a project. Emphasize your willingness to adapt and iterate on strategies to achieve better outcomes.

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Why do you want to work at Freshworks as a Product Marketing Manager?

Express your admiration for Freshworks’ innovative culture and commitment to AI solutions. Share how your values align with the company’s mission, and your excitement about contributing to revolutionary products.

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Full-time, on-site
DATE POSTED
December 23, 2024

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