Paid Search Manager

As a Paid Search Manager at Fun Town RV, your primary responsibilities include managing and optimizing PPC campaigns across Google Ads and Bing Ads, developing social media advertising strategies on platforms like META/Facebook and TikTok, and implementing innovative digital and OTT advertising campaigns. You'll also focus on retargeting and geo-fencing strategies, monitor campaign performance metrics, and manage budgets effectively to ensure cost efficiency.

To be considered for the Paid Search Manager role at Fun Town RV, candidates should have a Bachelor’s degree in Marketing, Advertising, Business, or a related field, along with 3-5+ years of experience managing paid search and digital advertising campaigns. Proficiency in Google Ads, Bing Ads, and social media ad management platforms is essential, along with strong analytical skills and knowledge of retargeting technologies.

A Paid Search Manager at Fun Town RV should have familiarity with tools such as Google Analytics and Data Studio, as these are crucial for tracking and analyzing campaign performance. Additionally, being well-versed in programmatic advertising and having skills in managing various ad platforms like META/Facebook Ads Manager and TikTok Ads will set you up for success in this role.

Fun Town RV is committed to the professional development of its team members, including Paid Search Managers. Employees have access to ongoing training opportunities, industry resources, and the chance to collaborate with skilled professionals from various departments. This creates a dynamic environment for innovation and personal growth within the digital marketing landscape.

Paid Search Managers at Fun Town RV receive a competitive salary along with a robust benefits package, which includes major medical, dental, and vision insurance, life insurance, paid vacation and holidays, a 401K with profit sharing, a Christmas savings plan, and employee discounts in the company store. This comprehensive offering reflects Fun Town RV's commitment to its employees' well-being.

In your answer, discuss specific campaigns you managed, the strategies you implemented, and the results you achieved. Highlight your approach to keyword research and audience targeting in Google Ads, and how this expertise will contribute to your success at Fun Town RV.

Talk about the key performance indicators (KPIs) you track, such as CTR, CPC, and conversion rates. Explain how you use analytical tools to assess campaign performance, make data-driven adjustments, and optimize for better results.

Share specific examples of ad campaigns you created and managed on META/Facebook, detailing the objectives, target audience, creative process, and performance metrics. This will demonstrate your knowledge and practical skills in this area.

Discuss how you design retargeting campaigns to re-engage visitors and drive conversions. Include your experience with geo-fencing technologies, explaining how you've targeted specific demographics based on location and the outcomes of those campaigns.

Explain your approach to budget management, including how you forecast spending, allocate resources based on campaign performance, and make adjustments when necessary. Emphasize your experience with budget optimization to maximize ROI.

Share a detailed account of a successful digital campaign, outlining the goals, the advertising channels used, and the results you achieved. This showcases your ability to develop and execute impactful marketing strategies.

Discuss current trends that interest you, such as emerging advertising technologies, shifts in consumer behavior, or innovative campaign strategies. Relate how you're staying updated on these trends and how you plan to leverage them at Fun Town RV.

Describe your process for working collaboratively with different teams to ensure cohesive marketing strategies. Highlight the importance of communication and sharing insights to achieve common goals.

Reflect on a specific challenge you encountered, whether it was related to competition, budget constraints, or campaign performance. Discuss the steps you took to address the issue and the outcomes that followed.

Your answer should express enthusiasm for the role and the company. Discuss what excites you about Fun Town RV's mission, team culture, and the opportunity to contribute to its marketing success, making a connection between your skills and their needs.