Product Marketing Manager, Display and Video 360

As a Product Marketing Manager at Google, you will design and execute marketing campaigns that drive the adoption of Google's advertising technologies. Your role will involve collaborating with product and sales teams to develop effective product strategies, positioning, and messaging that aligns with the needs of large media agencies and advertisers. You will also create compelling content such as presentations, blog posts, and thought leadership materials to support marketing initiatives.

To qualify for the Product Marketing Manager role at Google, candidates should have a bachelor’s degree or equivalent experience, along with a minimum of six years in product marketing with a focus on digital advertising. A strong understanding of the programmatic advertising ecosystem, excellent communication skills, and project management experience are essential. Additional experience in digital-video-advertising and leading global marketing initiatives is preferred.

The Product Marketing Manager at Google plays a vital role in advertising growth by designing impactful marketing strategies that leverage data-driven insights. By closely understanding customer needs and market trends, you will influence product development and ensure successful product launches. Your marketing campaigns will showcase how Google's Display & Video 360 solutions help advertisers navigate the evolving digital landscape, ultimately driving revenue growth for businesses.

In the role of Product Marketing Manager, collaboration is key. You will regularly engage with cross-functional teams, including product management, sales, communications, and policy experts. This collaboration will help advance Google's thought leadership in programmatic advertising and ensure cohesive strategies that resonate within the market. Your ability to work with diverse teams will be critical to driving marketing initiatives effectively.

The base salary for a Product Marketing Manager at Google typically ranges from $137,000 to $201,000, complemented by bonuses, equity, and comprehensive benefits. The specific salary can vary based on factors like location and individual qualifications. For a complete overview of benefits provided by Google, candidates can reference the official benefits information on the company’s careers page.

When discussing a successful marketing campaign, focus on the objectives, strategy, execution, and measurable results. Highlight how you identified target audiences, utilized market insights, and collaborated with relevant teams. Be sure to showcase any innovative approaches you took that led to high engagement or revenue growth.

To effectively position a product in a competitive landscape, it’s essential to conduct thorough market research to identify competitors and understand audience perceptions. Discuss your use of customer feedback and analytics to shape the product narrative, ensuring it highlights unique selling points and addresses specific customer needs.

Explain your process for gathering and analyzing market insights, such as conducting surveys, competitive analysis, and understanding user feedback. Highlight your ability to synthesize this information into product recommendations that align with business goals, demonstrating how you've influenced product roadmaps in the past.

Discuss the key performance indicators (KPIs) you track to measure success, such as engagement rates, conversion rates, and return on investment. Provide examples of how you've used data to assess the effectiveness of campaigns and make informed adjustments to improve outcomes.

Share your strategies for encouraging open communication and regular meetings among cross-functional teams. Emphasizing the importance of setting clear goals and expectations, as well as celebrating team successes, will showcase your leadership skills in fostering a collaborative and productive team environment.

Highlight your familiarity with various digital-video-advertising platforms, including programmatic buying, streaming services, and search engines like YouTube. Explain any past roles where you contributed to campaigns that utilized these platforms and demonstrate your understanding of CTV and digital ad formats.

Describe a scenario where user feedback directly impacted your marketing strategy. Focus on how you gathered the feedback, analyzed it, and made corresponding changes to improve user adoption or enhance messaging, showcasing your ability to be agile and responsive in your marketing approach.

Explain your approach to staying in tune with the overall business strategy and how you communicate with leadership teams. Share specific examples of how you've aligned marketing initiatives to support broader company objectives, such as driving revenue growth or enhancing brand awareness.

Discuss the importance of storytelling in making complex products relatable and engaging for audiences. Provide examples of how you’ve crafted compelling narratives that resonate with stakeholders and communicate key product benefits effectively.

Share your passion for innovative advertising solutions and your admiration for Google as a leader in technology. Highlight your excitement about the potential to impact the programmatic advertising space and your enthusiasm for collaborating with diverse teams to deliver meaningful marketing results.