Director, US OTC Marketing

The Director, US OTC Marketing at Alcon is responsible for overseeing brand marketing strategies, leading cross-functional planning processes, managing budgets, and guiding a multi-level team. This role ensures effective collaboration with various departments and stakeholders, promoting best-in-class marketing campaigns across channels.

To qualify for the Director, US OTC Marketing role at Alcon, candidates should ideally possess a Bachelor’s Degree, preferably an MBA, and have at least 10 years of relevant experience in CPG or consumer healthcare marketing, along with 6 years in leadership positions. Strong communication and analytical skills are essential.

The Director, US OTC Marketing plays a crucial role in Alcon's mission by developing and executing strategies that enhance the visibility and impact of our innovative eye care products, ultimately improving patients' lives and supporting the company’s overall growth.

Alcon is committed to focused growth and development opportunities for its employees. As the Director, US OTC Marketing, you will have access to various professional development initiatives aimed at enhancing your skills and advancing your career within the organization.

At Alcon, the work environment for the Director, US OTC Marketing is collaborative, innovative, and dynamic. You will engage with diverse teams and stakeholders, contributing to a culture that values inclusivity, performance, and impactful contributions to the eye care industry.

When discussing my leadership style, I emphasize collaboration and empowerment. I believe in guiding my team by providing support and resources while encouraging them to take initiative and develop their strategies, which leads to greater innovation and effectiveness.

Success can be measured through various metrics, including return on investment (ROI), brand engagement, market share growth, and customer feedback. I prioritize aligning these metrics with our strategic goals to assess the overall impact of our campaigns.

In handling conflicts, I focus on open communication and understanding different perspectives. Encouraging a respectful dialogue allows team members to express their concerns while working collaboratively to find a solution that aligns with our objectives.

I would implement a multi-channel marketing approach, utilizing digital and traditional platforms that resonate with our target audiences. This includes optimizing our social media presence, leveraging influencer partnerships, and creating engaging content to enhance brand visibility.

I make it a priority to stay informed by participating in industry conferences, subscribing to relevant publications, and engaging with thought leaders on social media. This continuous learning allows me to adapt our strategies to meet evolving market conditions.

In a previous role, I led a rebranding initiative that significantly increased our market share. By conducting thorough market research and engaging our consumers, we crafted a campaign that resonated widely, leading to a 30% increase in sales within the first quarter post-launch.

I prioritize projects based on strategic alignment with our business objectives, resource availability, and expected impact. Utilizing a collaborative planning process ensures that the team understands project timelines and goals, and we can allocate effort effectively.

Data is crucial in my decision-making process as it provides objective insights into market trends and performance metrics. I utilize data analytics tools to inform strategies and help guide the alignment of our marketing efforts with consumer demands.

I foster creativity by encouraging brainstorming sessions, providing opportunities for professional development, and creating an environment where team members feel comfortable sharing ideas without fear of criticism. Celebrating innovative approaches also helps inspire creativity.

My approach to managing budgets involves meticulous planning and constant monitoring. I ensure that every campaign aligns with our financial goals while seeking opportunities for cost savings and maximizing ROI through effective resource allocation.