Distribution Partner Manager

As a Distribution Partner Manager at Guayakí Yerba Mate, you'll be responsible for harmonizing and implementing our commercial strategies across our Distribution Partner Network. Key duties include managing the annual Business Planning process with partners, overseeing DP performance, analyzing market data, and conducting in-store execution reviews. You'll also deliver essential training and participate in regular sales meetings to ensure our partners align with Guayakí's growth objectives.

To qualify for the Distribution Partner Manager position at Guayakí Yerba Mate, candidates should have over five years of experience in the CPG beverage industry, preferably in a Direct Store Delivery (DSD) distribution environment. Proficiency in tools like Microsoft Excel and PowerPoint, along with strong analytical skills and a clean driving record, are also essential. Ideal candidates will have a passion for teamwork and a commitment to driving growth in the distribution sector.

The Distribution Partner Manager plays a crucial role in implementing Guayakí's marketing mix within the Distribution Partner network. This includes ensuring in-store brand standards, managing Point of Sale materials, and deploying effective merchandising strategies. By aligning these marketing initiatives with the overall business plan, the DPM helps to elevate brand presence and engage customers effectively throughout the market.

Guayakí Yerba Mate is an attractive employer for a Distribution Partner Manager because we are committed to creating a supportive and diverse workplace. Our company culture emphasizes collaboration, personal growth, and making a positive societal impact through our Market Driven Regeneration™ business model. Additionally, we offer competitive compensation, benefits, and opportunities for career advancement, making it an ideal place for motivated individuals to thrive.

The Distribution Partner Manager role at Guayakí Yerba Mate involves approximately 40% travel, with fieldwork expected three days a week and two days designated for home office tasks. This balance allows for deep engagement with distribution partners while enabling efficient time management and productivity from a collaborative workspace at home.

I have utilized data analysis to identify performance gaps and developed tailored action plans to address these areas. I believe in regular communication and support, conducting training sessions to share insights and best practices that empower partners to enhance their execution in the market.

I focus on collaboration and transparency. First, I understand Guayakí's priorities and then align them with the distribution partner's capabilities and market insights. By involving partners in the planning process, I ensure everyone is on the same page regarding expectations and action items.

My experience in Direct Store Delivery includes managing logistics and optimizing routes for efficiency. I leverage technological solutions to monitor inventory levels and forecast demand, ensuring timely product delivery and availability, ultimately enhancing customer satisfaction and sales.

I employ a combination of quantitative and qualitative analysis. This includes studying sales data, market share reports, and consumer behavior trends while also engaging with partners and customers to gather on-the-ground insights that can inform tactical decisions.

I implement regular training sessions, conduct field visits, and utilize tools like compliance checklists to assess adherence to brand standards. I also gather feedback to continuously improve our processes and ensure our partners are equipped to represent Guayakí's image accurately.

Building strong relationships involves open communication, understanding their challenges, and celebrating their successes. I prioritize regular meetings, offer support and resources whenever needed, and always encourage a two-way dialogue to facilitate trust and collaboration.

Time management is key. I prioritize tasks based on urgency and impact, using digital tools to schedule my calendar efficiently. By setting aside specific blocks of time for fieldwork and administrative duties, I ensure that I provide both in-the-field support and achieve necessary reporting and planning tasks.

In my previous role, I led a cross-functional team to develop a new promotional strategy that resulted in a 30% increase in sales within three months. By ensuring each team member understood their role and how it contributed to our overall objectives, we maximized our effectiveness and achieved our goals.

Data analysis is central to my decision-making process. I regularly analyze sales trends and performance metrics to identify areas for improvement. It allows me to make informed recommendations and measure the impact of implemented strategies in real time.

I approach conflict resolution with empathy and open-mindedness. First, I listen to their concerns, ensuring that I understand their perspective. Then, I work collaboratively to find a viable solution that addresses their needs while maintaining our business objectives.