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H&M Sales Advisor - job 4 of 11

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $14.50 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

H&M Fashion USA, Inc. – Maki Assessment Tool:

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.  

Average salary estimate

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$30000K

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What You Should Know About H&M Sales Advisor, H&M Group

Join H&M as a Sales Advisor and dive into the exciting world of fashion! In this role, you'll be at the forefront of creating an exceptional customer experience at our Glendale, WI store. Your main responsibility will be to provide outstanding customer service, welcoming shoppers, and guiding them through our diverse product range. With your fashion sense and product knowledge, you'll provide insightful recommendations and support, helping customers find their perfect outfits. Every day will offer a new adventure, from promoting our Customer Loyalty App to ensuring that the sales floor is always tidy and beautifully presented. Collaborating closely with your teammates, you'll be key to hitting sales targets while also contributing to an engaging and dynamic retail environment. Working at H&M isn’t just about the job; it’s about connecting with people who share your passion for fashion and style. If you're flexible, creative, and thrive in a collaborative space, H&M is the perfect place for you to grow and develop your career. You’ll enjoy comprehensive benefits, a discount on our latest collections, and access to opportunities that encourage you to be your best self every day. Experience the thrill of fashion retail while making lasting connections with customers and team members alike in this vibrant role that champions inclusivity and diversity.

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What are the main responsibilities of a Sales Advisor at H&M?

As a Sales Advisor at H&M, your main responsibilities will include providing exceptional customer service, guiding customers through the store, actively selling products, and maintaining a clean and organized sales floor. You'll leverage your knowledge of current fashion trends to help customers make informed purchasing decisions, and you'll promote our Customer Loyalty App while supporting sustainability initiatives.

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What qualifications do I need to become a Sales Advisor at H&M?

To become a Sales Advisor at H&M, you should have a passion for fashion, excellent communication skills, and experience in a retail or customer service role. Being motivated, flexible, and able to work well in a team are key attributes. Experience with sales and a good understanding of fashion trends are also valuable to thrive in this position.

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What can I expect from the onboarding process as a Sales Advisor at H&M?

At H&M, the onboarding process for a Sales Advisor includes comprehensive training on product knowledge, fashion trends, and customer service skills. You'll also participate in collaborative discussions with your colleagues, allowing you to build a solid understanding of H&M values and operational procedures while receiving continuous support during your initial days in the role.

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What does a typical day look like for a Sales Advisor at H&M?

Typically, a day as a Sales Advisor at H&M involves engaging with customers to provide support, promoting the latest fashion trends, and ensuring store presentations are visually appealing. You'll also handle garment care, assist with stock replenishment, and collaborate with your team to meet sales targets, all while maintaining a positive atmosphere in the store.

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What benefits do Sales Advisors at H&M enjoy?

Sales Advisors at H&M enjoy a range of benefits, including employee discounts across all H&M Group brands, access to comprehensive health and wellness programs, and opportunities for career development. Being part of a values-driven organization, you'll also benefit from a collaborative and inclusive work environment.

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Common Interview Questions for H&M Sales Advisor
How would you handle a difficult customer as a Sales Advisor?

In handling a difficult customer, it's crucial to remain calm and empathetic. I would listen to their concerns without interrupting, validating their feelings. By showing I care, I can identify a solution that satisfies their needs, turning a challenging situation into a positive experience.

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Can you provide an example of how you've successfully increased sales in a retail environment?

Absolutely! In my previous role, I introduced a product bundling strategy during peak hours, resulting in a notable sales increase. By engaging customers and suggesting complementary items, I not only enhanced their shopping experience but also significantly boosted our sales figures.

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What motivates you to work in a fashion retail environment?

I am motivated by the dynamic nature of the fashion industry. Helping customers find styles that enhance their confidence excites me. I enjoy staying updated with the latest trends and sharing that knowledge to create lasting connections with customers.

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How do you prioritize tasks when the store is busy?

During busy times, I prioritize customer engagement and support. I make sure that customers feel valued by promptly attending to them while coordinating with my team to handle stock organization and store presentation tasks efficiently.

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How do you keep yourself updated on current fashion trends?

I follow fashion publications, social media influencers, and attend industry events. I also engage with customers to learn about their preferences, which helps me stay connected to current trends and informs my approach towards providing recommendations.

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Why do you want to work at H&M?

I admire H&M's commitment to sustainability and inclusivity. The company's values resonate with me, and I believe working here will allow me not only to contribute positively but also grow in an environment that promotes creativity and personal style.

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Describe a time when you worked as part of a team. What was your role?

In a previous position, my role involved guiding a team during a store launch. I coordinated our presentation strategy while assisting members with various tasks. Through collaboration and feedback, we achieved an impressive launch, demonstrating the power of teamwork.

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How would you promote the Customer Loyalty App to customers?

I would highlight the exclusive benefits and rewards that come with signing up for the Customer Loyalty App. By initiating conversations around the app when engaging with customers, I can convey how easy and beneficial it is to enhance their shopping experience.

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What steps do you take to maintain a visually appealing store?

I ensure that I regularly check garment presentations, updating displays according to current trends. I engage with my team to keep the sales floor organized and visually aligned with H&M’s aesthetic guidelines, creating an inviting atmosphere for customers.

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What is your approach to feedback and personal development?

I view feedback as an essential tool for growth. I actively seek feedback from my colleagues and superiors, using it to refine my skills. I invest time in training and development opportunities that H&M provides to continuously enhance my performance.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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March 20, 2025

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