Marketing Specialist – Global EU Campaigns

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract End Date/Length: 6 months with potential to extend
Work set up: Hybrid (1 day in office)

Our client in the global professional services industry is looking for a Marketing Specialist to execute global campaigns. The role will work closely with Portfolio and EU Regional Marketing to drive campaigns into the European market, aiming to increase market awareness and contribute to pipeline and revenue growth for service portfolios.

Responsibilities include collaborating with Portfolio Marketing teams to develop audience-centric campaign messaging and an impactful content and campaign strategy. The role requires extensive engagement with Global Marketing Centers of Excellence (CoEs), EU Regional Marketing, and Sales Operations and Enablement to plan, implement, and measure campaign impact. The ideal candidate is an experienced content and demand generation marketer who understands client needs in the B2B IT market space. They should be able to bring services and technology value propositions to life using demand generation tactics that resonate with target clients and deliver measurable pipeline growth globally.

What you will do:

• Operate at a global level, work with the CoEs, Portfolio and EU Regional Marketing teams to plan and execute campaigns across Europe.
• Define campaign plans, including objectives, ideal client profile and content strategy, ensuring it aligns to global business strategy.
• Lead the end-to-end management of campaign projects, including coordination of deliverables across CoEs and Region while maintaining regular communication.
• Uncover thought-provoking thought leadership topics and develop effective marketing materials aligned to the buying cycle to position the company as an industry thought leader, with specific emphasis on understanding business value.
• Support the execution of relevant global campaigns and briefing of all content assets and activities through a Marketing Resource Management tool.
• Ensure campaign development is aligned with campaign process and governance.
• Work with the Sales Enablement team to help Sales understand campaign plans to ensure successful follow-up.
• Support the Marketing teams by providing campaign enablement to promote internal awareness and help with implementation.
• Responsible for campaign performance in line with the metrics set and are delivered on time and on budget.
   

• Business-related degree or post-graduate qualification.
• 5-8 years’ experience in a business-to-business marketing role within an IT and/or services company.
• Experience in a multi-national environment is preferred with the relevant experience in developing demand generation plans across multiple geographies.
• Superb stakeholder engagement skills and excellent verbal and written communication skills that enable you to communicate complex ideas succinctly and in a compelling way.
• Strong ability to build and cultivate cross-functional relationships internally and externally 
• Strategic thinking with expertise in driving campaigns, developing value propositions, and managing multiple projects 
• Proven experience working in a matrix management structure across multiple countries and teams, with the ability to guide and negotiate priorities and tactics 
• Advanced program management skills, ensuring timely and budget-conscious delivery of major initiatives with effective stakeholder management 
• Results-driven with a strong learning orientation 
• Strong influencing skills to drive alignment across global teams in various locations 
• Highly collaborative with excellent stakeholder relationship management abilities 
• Exceptional written and verbal communication skills 
• Deep understanding of target markets, capabilities, and strategic business objectives 
• Ability to manage multiple projects simultaneously while consistently delivering results 
• Proficiency in navigating a matrix environment and balancing competing priorities 
• Strong analytical and problem-solving skills, ensuring a holistic approach while maintaining attention to detail and program integrity.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.