Lifecycle Marketing Manager

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician... shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care. Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties. As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care. Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need. The Opportunity Join us in tackling healthcare for rural America! We’re seeking a Lifecycle Marketing Manager who is passionate about having positive societal impact starting at the local level, solving issues of health inequity for communities that have been perennially underserved. What You'll Do • Own the end-to-end user journey strategy across Homeward members and partner providers to drive engagement and retention • Utilize user segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences • Oversee and protect the quality and cadence of member outreach in the user journey through careful audience selection, list management, touchpoint definition and calendar planning • Own the end-to-end management of lifecycle programs, including creation, deployment, testing, optimization, analysis and reporting • Write compelling content for a variety of channels (e.g., direct mail, email, outbound calls, SMS) • Establish A/B testing processes to test creative design, content, cadence, and timing to constantly improve performance • Monitor and report on performance of initiatives and campaigns to cross-functional leaders on an ongoing and proactive basis • Collaborate closely with Product and Engineering teams to implement and optimize marketing automation tools and processes What you bring: • 3-5 years experience in CRM & lifecycle marketing • Experience building lifecycle journeys from scratch (0-1) at a startup • A metrics and data driven approach with the ability to set and track success metrics that are linked to company goals and use data insights to guide decision making • Demonstrated ability to work closely with cross-functional teams, including Design, Engineering, Engagement, Clinical Strategy, Data, and Operations • Ability to embrace ambiguity and break down complex opportunities into compelling solutions • Exceptional project management skills, with superb attention to detail • Experience with Customer IO, or a similar customer engagement platform • Working knowledge of HTML, CSS and email client basics Bonus Points: • Experience working in healthcare; knowledge of HIPAA regulations • Experience working in rural markets and/or with older adults The base salary range for this position is $80,000 - $100,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, location, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Homeward Health. This role is eligible for an annual bonus, stock options, as well as a comprehensive benefits package. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams. Homeward is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities