Performance Product Marketing Intern

As a Performance Product Marketing Intern at our company, you'll be responsible for managing key objectives throughout the product creation lifecycle, collaborating with teams across Basketball, Training, Running, and Emerging Sports. Key tasks include conducting market research, facilitating consumer insights discussions, assisting in product sample organization, and participating in seasonal strategy meetings to influence product development positively.

To qualify for the Performance Product Marketing Intern position, you should be currently enrolled in an undergraduate program pursuing a degree in Business Management, Finance, Supply Chain, Product Creation, or a related field. Additionally, you must be eligible to work in the United States without restrictions and should have an anticipated graduation date around Winter 2025 or Spring 2026.

Strong organizational and communication skills are essential for a successful Performance Product Marketing Intern. A passion for sports and fashion, coupled with the ability to manage multiple tasks and work within tight deadlines, will also enhance your experience. Familiarity with Microsoft Office tools like Word, PowerPoint, and Excel is important for effective document preparation and presentation.

As a Performance Product Marketing Intern, you'll gain invaluable experience in market analysis, product strategy, and team collaboration. You'll have the chance to attend various product review and strategy meetings, manage product briefs, and interact with experienced professionals, all of which will bolster your understanding of product marketing in the sports industry.

Our internship program is designed to provide a comprehensive experience that goes beyond day-to-day tasks. Participants engage in orientations, speaker series with business leaders, cross-functional networking, and mentorship, as well as social activities that build camaraderie and enhance professional development in the field of product marketing.

When answering this question, it's important to express your passion for sports and product marketing. Discuss how your academic pursuits align with the internship role, emphasizing your eagerness to learn from industry professionals and how this opportunity aligns with your career goals.

A strategic approach is key here. You should describe your methods for prioritizing tasks, such as creating to-do lists, setting personal deadlines ahead of official ones, and using organizational tools. Mentioning your past experiences where you successfully balanced multiple responsibilities would also be beneficial.

In your response, highlight your research methods, such as employing both qualitative and quantitative analysis. Discuss specific tools you might use, such as surveys and analytics software, and explain how you would synthesize findings to support the team’s product creation efforts.

Use this opportunity to showcase your collaboration skills. Describe a specific project, your role in the team, and how you contributed to achieving a common goal. Highlight the outcomes and any feedback you received that emphasizes your teamwork abilities.

This is a great opportunity to demonstrate your passion for the industry. Discuss your methods, such as following industry news through reliable sources, subscribing to relevant publications, joining forums or communities, and attending workshops or sports events to stay up-to-date with what’s trending.

Detail your familiarity with Microsoft Word, PowerPoint, and Excel. Talk about specific projects where you've utilized these tools, such as creating presentations, managing spreadsheets, or writing reports, and how those experiences will help you perform well in the internship.

Explain that consumer insight is the understanding of consumer needs, preferences, and behaviors that inform product decisions. Stress the importance of consumer insights in creating relevant, appealing products, and how they play a critical role in marketing strategies and overall brand success.

Discuss the importance of observing customer behavior, store layout, product placement, and competitor offerings during your visit. Mention that you'd take notes on aspects such as customer demographics and interactions with products to inform future marketing strategies.

This question allows for personal expression. Pick a product from the sports or lifestyle sector, explain its features and benefits, and share a genuine story about how it resonates with you. Relating your answer back to the internship's focus on performance marketing will create a strong connection.

Detail the logistical steps you’d take, such as organizing product samples, preparing relevant documents, and ensuring that the showroom is set up effectively. Mention your ability to coordinate with various stakeholders to ensure smooth execution of the meeting.