Paid Media Expert

As a Paid Media Expert at Kalos, your responsibilities include conducting onboarding calls, setting up campaigns for clients, and ensuring they understand how to utilize our platform for optimal results. You'll also work closely with clients to craft their growth strategies and monitor their satisfaction and retention. Furthermore, you will gather customer feedback to guide our product team, helping to enhance the overall user experience on the Kalos platform.

To qualify for the Paid Media Expert role at Kalos, you should have 2-6 years of experience in running paid media campaigns for high-growth companies. Key skills include strong analytical capabilities, exceptional project management, and organizational skills. A collaborative mindset is crucial, as you will be working cross-functionally to help clients achieve shared goals, and comfort with ambiguity and various challenges is highly valued.

Kalos fosters an environment that supports the growth of its Paid Media Experts through hands-on mentorship and collaboration with a small, passionate team. You'll have direct access to leadership and a chance to influence our product strategy based on real customer feedback. As part of our startup culture, you'll experience personal and professional development opportunities that align with the fast-paced nature of our industry.

The culture at Kalos is vibrant, collaborative, and built on innovation. As a Paid Media Expert, you will be working in a close-knit team environment where everyone's voice matters. Our team thrives on creativity, fast execution, and ownership of projects, fostering an atmosphere that encourages taking initiative and exploring new ideas that can lead to breakthrough solutions for our customers.

At Kalos, Paid Media Experts work closely with clients to create tailored growth strategies that leverage data-driven insights. This involves analyzing existing campaigns, understanding client objectives, and providing strategic recommendations on how to effectively use platforms like LinkedIn for ad campaigns. The goal is to empower clients with the tools they need to maximize their marketing performance and ensure sustained growth.

When answering this question, focus on specific campaigns you've worked on, detailing your role, the platforms you utilized, and the outcome. Highlight any metrics that demonstrate your success, such as increased ROI or improved conversion rates, showcasing your analytical skills.

Discuss your approach to targeting, ad creatives, A/B testing, and the importance of analyzing performance metrics. Share specific examples of successful strategies you've implemented that led to notable improvements in campaign performance.

Explain your structured approach, which includes understanding client goals, educating them on the platform, and setting clear expectations. Emphasize how you ensure clients feel supported and empowered to use the tools available effectively.

When answering this, give a brief overview of the situation, your approach to resolving it, and the ultimate outcome. Highlight your communication and problem-solving skills, and how they contributed to a positive relationship and result.

Share how you utilize data to inform your strategies and decisions, discussing specific metrics you monitor, the tools you use for analytics, and how this data helps optimize campaigns for better results.

Discuss the resources you rely on, such as industry blogs, webinars, and networking with other professionals. Mention your proactive approach to adapting your strategies based on the latest developments in paid media marketing.

Detail your time management techniques and how you determine priority based on campaign deadlines, client needs, and performance metrics. Give examples of tools or frameworks you use to keep organized and focused.

Emphasize the importance of communication, understanding client needs, and delivering consistent results. Discuss how you proactively seek feedback and adapt strategies based on client input to maintain a strong relationship.

Share examples of how you’ve collaborated with other departments, such as sales or product teams, highlighting how teamwork contributed to campaign success and a better client experience.

Discuss your aspirations within the field, whether it’s advancing to a leadership role, deepening your expertise in specific platforms, or contributing to product development. Connect your goals with the vision and growth trajectory of Kalos.