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Regional Marketing Manager

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Ken Garff Automotive is currently looking for a Regional Marketing Manager to help support our fleet, aftermarket parts, and dealer entities. This position is responsible for leading the planning, execution, and measurement of marketing strategies that includes (but is not limited to) digital marketing, website management, print, traditional mediums, and email marketing. This position is primarily in-person in the Salt Lake City, UT area.

What You’ll Be Doing:

Marketing Strategy & Planning:

Use data and research to formulate recommendations for optimizing current marketing strategies
Develop plans to help grow true business results
Identify and test methods of activating our respective B2B and B2C audiences, measuring for effectiveness and efficiency
Collaborate with internal agency teams such as Creative, Social Media, Mass Media, Digital Marketing, Web, etc.
Operate as each entity’s marketing resource, working with key personnel to understand business needs and to educate on marketing performance
Careful ownership and stewardship of each entity’s marketing budgets

Account Management:

Communicate frequently with key personnel for each entity—in person and through other various channels (email, chat, text, video calls) to accommodate needs and provide progress reports
Assess performance of any third-party marketing vendors and manage those relationships
Oversee the quality and final delivery of all marketing assets and activities for each entity

Reporting and Analysis:

Track, report, and analyze all key marketing performance metrics related to ROI and ROAS
Use data to provide recommendations for optimizing marketing plans to maximize efficiency and business results

Preferred Qualifications:

Bachelor’s degree in Marketing, Advertising, Business, or other relevant field (or equivalent experience)
3+ years of experience in Marketing Strategy, Digital Marketing (automotive experience a plus, but not required)
Analytical thinker who understands the big picture needs and can pair those needs with the correct marketing metrics
Highly collaborative, communicative, and has strong presentation skills
Comfortable managing multiple projects simultaneously and working with others to meet deadlines, ensure quality and accuracy, and track results
Comfortable working in a fast-paced environment

Why Work Here?

Ken Garff Automotive began in 1932 and now serves 9 states with over 70 dealerships. Cars are what we do, but to us, people are our highest priority and greatest asset. That’s why our favorite three words are “We Hear You”. When we listen to our customers and our employees, success in unavoidable.

Our core values are Respect, Integrity, Growth, Honesty, and Teamwork (RIGHT) and we seek to treat our employees and our customers like family
With more than 70 dealerships nation-wide, Ken Garff Automotive is a top dealership group in the US with great individual growth opportunities
Competitive pay commensurate with experience
Full benefits available (health, dental, vision, 401K, tele-therapy)
Generous PTO and Wellness Time Off
Flexible work environment allowing for in-office and remote work hours as appropriate

Ken Garff Automotive Group Glassdoor Company Review

4.3

Ken Garff Automotive Group DE&I Review

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CEO of Ken Garff Automotive Group

Brett Hopkins

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Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Regional Marketing Manager, Ken Garff Automotive Group

Are you ready to take your marketing career to the next level? Ken Garff Automotive has an exciting opportunity for a Regional Marketing Manager located in Salt Lake City, UT! In this role, you'll play a crucial part in shaping the marketing strategies for our fleet, aftermarket parts, and dealer entities. You'll lead the planning, execution, and measurement of a range of marketing strategies that encompass digital marketing, traditional mediums, and email marketing, all while working closely with our Creative, Social Media, and Digital Marketing teams. Your analytical skills will be put to the test as you use data to optimize marketing strategies and drive growth for our business. You will manage marketing budgets, communicate with key personnel, oversee marketing vendors, and analyze performance metrics to enhance our marketing efforts. If you love creating impactful marketing plans and thrive in a collaborative environment, we want to hear from you! Join Ken Garff Automotive, where cars are our business, but people are our priority. With more than 70 dealerships nationwide, we offer great growth opportunities, competitive pay, and flexible work hours. Come see why our core values of Respect, Integrity, Growth, Honesty, and Teamwork are at the heart of our success!

Frequently Asked Questions (FAQs) for Regional Marketing Manager Role at Ken Garff Automotive Group

What are the key responsibilities of a Regional Marketing Manager at Ken Garff Automotive?

As a Regional Marketing Manager at Ken Garff Automotive, your primary responsibilities include leading the development and execution of marketing strategies for various entities including fleet and aftermarket parts. You'll collaborate with internal teams, manage marketing budgets, and assess vendor performance while being an essential marketing resource for stakeholders. Analyzing marketing metrics and optimizing plans for business growth is a key component of this role.