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B2B Campaign Manager

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About Lucidya
Lucidya is a fast-growing SaaS company empowering brands in the MENA region to deliver world-class customer experiences using AI-powered customer intelligence. With ambitious growth goals and a focus on innovation, we are expanding our team to support and accelerate demand generation across key markets.

The Role
We’re looking for an experienced and results-driven Campaign Manager to lead the execution of integrated marketing campaigns across the GCC region. As a critical member of the Growth Marketing team, you will plan, launch, and optimize campaigns across channels and touchpoints to support demand generation, drive qualified leads, and contribute to revenue growth.

This is a strategic and hands-on role reporting to the Head of Growth Marketing, with strong collaboration across Paid Media, Content, Product Marketing, and Sales.

Key Responsibilities
Integrated Campaign Management: Plan and execute end-to-end integrated campaigns (email, ABM, events, content, and digital channels) that drive awareness, engagement, and pipeline.
Cross-functional Collaboration: Partner closely with Sales, Product, Content, and Paid Media teams to align on objectives, messaging, and execution.
Event Support: Coordinate campaign-led events such as webinars, roundtables, and partner activations as part of broader campaign efforts.
Campaign Planning: Develop and maintain campaign roadmaps and calendars aligned with business priorities and product GTM plans.
Audience Segmentation: Tailor campaigns to resonate with key personas and regional market needs, especially Arabic-speaking audiences.
Budget Management: Own campaign budgets, including planning, tracking, and reallocation to maximize ROI.
Performance Analysis: Define KPIs, monitor performance across all campaign elements, and optimize based on data.
ABM Execution: Apply Account-Based Marketing strategies where relevant to target strategic accounts.
Localization: Adapt content and messaging to cultural and business nuances across KSA and the GCC.
Trend Awareness: Stay up to date with marketing best practices, competitor activities, and regional market trends.

What You’ll Achieve in the First 90 Days

Build and launch at least one multi-channel campaign for a key vertical or product.
Develop a campaign roadmap and calendar for the upcoming quarter.
Deliver a budget plan and channel allocation strategy.
Implement basic reporting dashboards to track campaign effectiveness.
Build alignment with sales and content teams for smoother campaign execution.

What We’re Looking For
Must-Haves

3–5+ years of experience in campaign management, B2B marketing, or integrated marketing.
Experience in SaaS, tech, or B2B demand generation.
Strong understanding of Account-Based Marketing principles and execution.
Regional experience targeting KSA and Arabic-speaking markets.
Experience collaborating with sales teams on shared revenue and lead goals.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
Strong project management, organizational, and communication skills.
Proficiency in Arabic and English (written and spoken).
Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

Nice-to-Haves

Experience working in high-growth startups or scale-ups.
Familiarity with event marketing and field marketing execution.
Understanding of paid media and content collaboration workflows.
Background in customer journey mapping and conversion funnel optimization.

Soft Skills

Ownership mindset and strong attention to detail.
Collaborative and proactive in cross-functional team settings.
Comfortable managing multiple projects and priorities.
Creative, curious, and motivated by results.

Why Join Lucidya?

Work in a mission-driven, AI-powered tech company at the forefront of customer experience in the region.
Be part of a collaborative, passionate, and data-driven Growth team.
Opportunity to make a measurable impact on brand visibility, demand generation, and revenue.
Competitive salary, flexible setup, and professional growth opportunities.

Interview Process

Screening Interview with our Talent Partner (MawHub)
First Interview with the Head of Growth Marketing.
Task Assignment
Final Presentation Interview

Lucidya Glassdoor Company Review

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Lucidya DE&I Review

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Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About B2B Campaign Manager, Lucidya

At Lucidya, a leading SaaS company focused on transforming customer experiences in the MENA region, we are excited to announce an opening for a B2B Campaign Manager. This role is designed for a passionate and results-driven marketer who thrives in a fast-paced environment. As the B2B Campaign Manager, you will play a crucial role in planning, launching, and optimizing integrated marketing campaigns across the GCC region. Your primary mission will be to enhance demand generation, drive qualified leads, and ultimately contribute to our revenue growth. This opportunity is not just about managing campaigns; it's about collaborating with our talented Growth Marketing team and working alongside sales, product, and content teams to develop strategies that resonate with our audience, particularly Arabic-speaking individuals. You’ll have the chance to coordinate impactful events like webinars and partner activations, shaping the way we connect with potential customers. You will also take ownership of budgets and performance analysis, ensuring that every campaign you lead is a step toward maximizing ROI. We're looking for someone who has at least 3-5 years of experience in campaign management or B2B marketing, with a solid grasp of Account-Based Marketing. If you're ready to make a real impact in a vibrant work environment where your creativity and curiosity are valued, we can't wait to see what you'll bring to the table as our next B2B Campaign Manager at Lucidya.

Frequently Asked Questions (FAQs) for B2B Campaign Manager Role at Lucidya

What are the responsibilities of a B2B Campaign Manager at Lucidya?

The B2B Campaign Manager at Lucidya is responsible for integrated campaign management, planning and executing campaigns across various channels including email, digital, and events. This role involves cross-functional collaboration with sales and product teams, audience segmentation to align with market needs, budget management, performance analysis, and applying Account-Based Marketing strategies.