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Content / Creative Writer

Lucidya is the leading platform for customer experience management in the Arab World, committed to helping businesses enhance their customer interactions and insights.

 

Content is at the heart of our marketing engine. We’re looking for a passionate Content / Creative Writer to join our Brand Marketing team. This role is vital for growing our content function and maintaining our brand's voice and identity across all marketing materials.

Why We’re Hiring:
As our team expands, we need a dedicated content / creative writer to produce high-quality content that engages our audience and enhances our market presence.

Team Structure:
You will be part of a lean team that includes:

  • Brand Marketing
  • Product Marketing
  • Growth Marketing

This position sits within the Brand Marketing engine.
You will report to the Head of Content Marketing

Key Responsibilities:

  • Create and manage diverse content types, including blog posts, articles, social media posts, and email marketing materials.
  • Edit and proofread content to ensure alignment with company brand and style guidelines.
  • Implement SEO optimization techniques to enhance content visibility and organic traffic.

Day-to-Day Activities:

  • Write engaging brand and growth-focused content.
  • Develop email marketing content and detailed articles.
  • Conduct keyword research and optimize content with relevant keywords, hashtags, and meta tags.
  • Ensure all content is well-written, of high quality, and consistent with the brand voice.
  • Analyze content performance metrics to refine strategies and improve future content.
  • Collaborate with integrated marketers and other stakeholders for alignment.

Key Performance Indicators (KPIs):

  • Engagement metrics (likes, shares, comments)
  • Conversion rates from content
  • SEO performance (keyword rankings)
  • Content reach and impressions
  • Click-through rates (CTR)
  • ROI and revenue generated from content initiatives
  • Email click-through rates

Challenges:
You will encounter challenges such as managing last-minute requests and addressing the need for more high-quality English content. Success in this role will require adaptability, proactive communication, and strong research skills to navigate these demands effectively.

Qualifications:

  • 4 years of experience in content marketing, with a focus on B2B.
  • Solid understanding of SEO principles and practices.
  • Strong research skills.

Soft Skills:

  • Excellent writing and communication skills in both Arabic and English languages.
  • Ability to conduct thorough research.
  • Adaptability and a collaborative mindset.

Preferred Background:
Experience with content management systems such as WordPress or HubSpot, and familiarity with interactive content tools (e.g., CEROS) is a plus. Candidates with a background in startups are particularly encouraged to apply.

 Non-Negotiables:

  1. Strong knowledge of SEO optimization techniques.
  2. Proficiency in English and Arabic.
  3. Experience in B2B content writing.
  4. Excellent written and communication skills.

If you’re ready to contribute to a fast-paced, innovative team and help shape our content strategy, we invite you to apply and be a part of Lucidya’s growth journey!

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Content / Creative Writer, Lucidya

Lucidya is on the lookout for a talented Content / Creative Writer to join our dynamic Brand Marketing team! As the leading platform for customer experience management in the Arab World, we thrive on helping businesses enhance their customer interactions and insights. In this exciting role, you will be at the forefront of our marketing efforts, crafting high-quality content that not only engages our audience but also reinforces Lucidya's brand voice and identity. You'll be creating a variety of content types—from blog posts and articles to eye-catching social media posts and compelling email marketing campaigns. We pride ourselves on teamwork, and you’ll collaborate closely with integrated marketers and other stakeholders to ensure consistency across all channels. If you have at least four years of content marketing experience, particularly in the B2B sector, and possess a strong understanding of SEO principles, we want to hear from you! Your adaptability, excellent writing skills, and keen research abilities will be essential as you manage the challenges of creating content that resonates and drives results. Join us in fostering a fast-paced and innovative environment at Lucidya, where your creativity can flourish and your contributions will play a vital role in our growth journey.

Frequently Asked Questions (FAQs) for Content / Creative Writer Role at Lucidya
What are the main responsibilities of a Content / Creative Writer at Lucidya?

As a Content / Creative Writer at Lucidya, your main responsibilities will include creating diverse content types such as blog posts, articles, social media posts, and email marketing materials. You will also edit and proofread content to ensure it aligns with our brand and style guidelines, implement SEO optimization techniques, and analyze content performance metrics to improve strategies in the future. You'll work closely with team members to produce engaging content that supports our marketing initiatives.

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What qualifications do I need to apply for the Content / Creative Writer position at Lucidya?

To be a successful candidate for the Content / Creative Writer position at Lucidya, you should have at least four years of experience in content marketing, particularly with a focus on B2B. A solid understanding of SEO principles, excellent writing and communication skills in both Arabic and English, and strong research skills are essential. Familiarity with content management systems like WordPress or HubSpot and experience in startups are also advantageous.

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How does Lucidya measure success for the Content / Creative Writer role?

At Lucidya, the success of a Content / Creative Writer is measured through various Key Performance Indicators (KPIs) including engagement metrics such as likes, shares, and comments, conversion rates from content, SEO performance (keyword rankings), and click-through rates from email campaigns. You will also be evaluated on the overall reach and impressions of your content, demonstrating its effectiveness in driving engagement and revenue.

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What soft skills are important for a Content / Creative Writer at Lucidya?

For the Content / Creative Writer position at Lucidya, essential soft skills include excellent writing and communication abilities in both Arabic and English, adaptability to manage last-minute requests, and a collaborative mindset to work effectively with other team members. Strong research skills are also crucial to develop accurate and comprehensive content that resonates with our audience.

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What does a typical day look like for a Content / Creative Writer at Lucidya?

A typical day for a Content / Creative Writer at Lucidya involves writing engaging content across various platforms, conducting keyword research to optimize SEO, and collaborating with marketing team members on projects. You will analyze content performance metrics, refine strategies based on your findings, and manage deadlines to ensure all content is delivered on time while maintaining high quality.

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Common Interview Questions for Content / Creative Writer
Can you describe your writing process as a Content / Creative Writer?

My writing process typically begins with thorough research to understand the topic and audience expectations. Then I outline the main points I want to cover to ensure the content flows logically. I draft the initial content and later revise and edit it, focusing on aligning it with the brand voice and SEO strategies before finalizing.

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How do you ensure your content is SEO-optimized?

I ensure my content is SEO-optimized by using relevant keywords naturally throughout the text, including them in titles, headings, and meta descriptions. I also take advantage of tools like Google Analytics and SEO software to track metric performance and adjust my strategies based on what works best to improve organic traffic.

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What strategies do you use to engage your audience with content?

Engaging an audience requires understanding their needs and interests. I use storytelling techniques, relatable anecdotes, and answer their burning questions while providing valuable information. Additionally, I'm always seeking feedback and insights from analytics to improve engagement over time.

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How do you handle constructive criticism of your writing?

I view constructive criticism as a valuable opportunity for growth. I take the feedback seriously, analyze it, and consider how it aligns with my goals and the audience's needs. This approach allows me to refine my skills and produce even better content in the future.

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Can you give an example of a successful content piece you've created?

Certainly! I once created a comprehensive blog post combining case studies, infographics, and actionable insights on customer experience management. This piece not only attracted substantial organic traffic but also led to increased engagement, shares, and a boost in conversion rates for our B2B services.

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What tools do you use for content creation and management?

I utilize a variety of tools for content creation and management, including content management systems like WordPress, graphic design software such as Canva for visuals, and SEO tools like SEMrush for keyword research and performance tracking. Collaboration tools like Trello or Slack also help streamline communication within the team.

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How do you stay updated with the latest trends in content marketing?

I regularly follow industry blogs, attend webinars, and participate in relevant online forums. Additionally, I subscribe to newsletters from thought leaders in marketing to stay informed about new strategies, tools, and best practices that can enhance my content work.

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What’s your approach to writing for different platforms?

My approach to writing for different platforms is to tailor the content to fit the specific audience and format. For instance, social media posts are shorter and more visual, while blog articles provide in-depth analysis. I always consider the platform's tone and user engagement behavior to optimize impact.

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How do you measure the effectiveness of your content?

I measure content effectiveness by analyzing metrics such as page views, time spent on page, social shares, and conversion rates. Regularly reviewing this data helps me understand what types of content resonate most with our audience and guides my future content strategy.

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What motivates you to write high-quality content?

What motivates me to write high-quality content is the goal of providing value and insight to the reader. I believe that well-crafted content not only informs but also inspires action and builds strong relationships with the audience. Contributing to Lucidya's mission to enhance customer experiences is another strong motivator.

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DATE POSTED
February 26, 2025

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