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Junior Content Writer

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. 


We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.


About the role

We are seeking a detail-oriented and creative Junior SEO Writer to join our content team. As an SEO Content Writer, you’ll be responsible for creating engaging and informative content that drives traffic and boosts rankings. Your main goal will be to write content that is optimized for search engines while remaining interesting and compelling for readers.


You will work closely with marketing and content teams to identify topics and trends and develop content that aligns with business goals. You’ll need strong writing skills, knowledge of SEO best practices, and the ability to work independently or as part of a team. If you’re a strong researcher and creative thinker passionate about writing and digital marketing, this may is the perfect job for you.


What You’ll Do
  • Create SEO-driven content, including blog posts, guides, website copy, and social media posts.
  • Conduct keyword research to identify opportunities and strategically integrate keywords into content.
  • Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice.
  • Collaborate with team members to brainstorm content ideas and improve existing materials.
  • Stay informed about SEO trends and industry best practices to enhance content performance.


What We’re Looking For
  • Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
  • Strong writing and research skills, with excellent attention to detail.
  • Basic understanding of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs).
  • Ability to manage multiple tasks, meet deadlines, and adapt to different writing styles.
  • Experience creating content for digital platforms is a plus.
  • Bonus: Experience in financial or real estate writing.


Benefits
  • Competitive compensation
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working hours and location
  • Remote working stipend to set up a home office
  • Regular social events


$55,000 - $65,000 a year
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Average salary estimate

$60000 / YEARLY (est.)
min
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$55000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Junior Content Writer, Baselane

At Baselane, we believe in empowering landlords with innovative tools and insights that simplify their lives and enhance their investment journeys. We’re on the lookout for a creative and detail-oriented Junior Content Writer to join our dynamic content team in Toronto. If you have a knack for crafting engaging SEO-driven content that not only attracts traffic but also resonates with readers, this could be your dream job! As a Junior SEO Writer, your primary focus will be on producing high-quality blog posts, guides, and social media content while ensuring they are optimized for search engines. You’ll have the opportunity to conduct keyword research, collaborate with a talented team, and stay ahead of the latest SEO trends. Whether you’re an excellent researcher or a passionate writer eager to make your mark in digital marketing, Baselane offers a supportive environment where your skills can flourish. Imagine working with a welcoming team that values your ideas while helping landlords navigate the complexities of financial services. Our commitment to creating a thriving workplace includes flexible hours, competitive salaries, and generous benefits. So, if you're ready to level up your career and make an impact in the real estate and financial sectors, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Junior Content Writer Role at Baselane
What responsibilities does a Junior Content Writer at Baselane have?

As a Junior Content Writer at Baselane, you'll be responsible for creating and optimizing SEO-driven content, including blog posts, guides, and social media posts. Your role involves conducting keyword research, proofreading and editing content, and collaborating with team members to brainstorm new ideas and enhance existing materials. Staying informed about the latest SEO trends and best practices will also be crucial to your position.

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What qualifications do I need to apply for the Junior Content Writer position at Baselane?

To qualify for the Junior Content Writer position at Baselane, you should have a bachelor's degree in English, Communications, Journalism, Marketing, or a related field. Strong writing and research skills, attention to detail, and basic knowledge of SEO principles and tools like Google Analytics or SEMrush are also essential. Additionally, experience in writing for digital platforms, particularly in financial or real estate sectors, will be advantageous.

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How does Baselane support professional development for Junior Content Writers?

At Baselane, we are committed to your professional growth. As a Junior Content Writer, you will have access to resources and training that enhance your writing skills and SEO knowledge. Regular team brainstorming sessions and feedback from experienced colleagues will also help you refine your craft and stay updated on industry trends, making it a great environment for your career development.

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What is the company culture like for Junior Content Writers at Baselane?

Baselane fosters a collaborative and supportive company culture where creativity and innovation thrive. As a Junior Content Writer, you'll be part of a diverse team that values open communication and teamwork. We believe in celebrating successes together and ensuring that all employees feel included and valued. Plus, you'll enjoy flexible working hours and social events that enhance team bonding.

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What is the expected salary range for a Junior Content Writer at Baselane?

The expected salary range for a Junior Content Writer at Baselane is between $55,000 and $65,000 per year. We believe in offering competitive compensation along with comprehensive benefits, including medical, vision, and dental insurance, to ensure our employees are well taken care of both personally and professionally.

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Common Interview Questions for Junior Content Writer
Can you describe your writing process as a Junior Content Writer?

When discussing your writing process, emphasize how you conduct research to gather information, organize your thoughts, identify target keywords, and outline your content before drafting. Highlight the importance of revision and seeking feedback to ensure clarity and engagement in your final piece.

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What experience do you have with SEO best practices?

Share any notable experiences where you integrated SEO best practices into your writing. Discuss tools you have utilized, such as keyword research or analytics platforms, and the results from your SEO efforts in boosting content performance in search rankings.

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How do you handle constructive criticism on your writing?

Express your openness to receiving feedback and your willingness to make necessary changes to improve your work. Provide examples of past experiences where constructive criticism helped you enhance a piece and elaborate on how you utilize feedback to grow as a writer.

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What strategies do you use to manage tight deadlines?

Explain your time management strategies, such as prioritizing tasks, breaking projects into manageable steps, and setting deadlines for individual components. Include examples of instances where you successfully met deadlines while maintaining quality in your writing.

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Which topics are you passionate about writing?

Discuss your interests in various subjects related to the real estate or financial sectors and how this passion reflects in your writing. Explain how these subjects can resonate with Baselane’s audience and enhance your contributions as a Junior Content Writer.

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What tools do you find invaluable for content creation?

Mention tools that support your writing and SEO efforts, like content management systems, grammar checkers, or SEO tools. Explain how these tools enhance your workflow and the quality of your writing, making you a more effective Junior Content Writer.

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How do you stay updated with the latest content trends?

Describe your approach to staying current with industry trends, mentioning resources such as blogs, podcasts, and webinars. Talk about how this knowledge impacts your writing and helps keep Baselane's content relevant and engaging.

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Can you provide an example of content you created that drove traffic?

Share a specific example of a piece you developed that resulted in measurable traffic growth. Highlight your SEO efforts, how you tailored the content for your target audience, and what the final results were, including any relevant analytics or feedback received.

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How do you approach keyword research for a new topic?

Explain your research methodology, emphasizing the steps taken to identify relevant keywords, analyze competitors' content, and ensure a balance between search interest and relevance to Baselane's audience. Share examples of tools you might use in this process.

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Why do you want to work at Baselane as a Junior Content Writer?

Convey your enthusiasm for Baselane's mission and values, discussing how they align with your passions and career goals. Mention specifics about the company culture or projects that excite you and how you envision making a positive impact on the team.

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Full-time, remote
DATE POSTED
January 23, 2025

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