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Manager, Studio Marketing - Fandango image - Rise Careers
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Manager, Studio Marketing - Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Job Description

The Studio Marketing Partnerships Manager at Fandango will join a small, yet mighty team to support executing cross-channel marketing campaigns and programs that drive critical marketing support for Fandango’s business units and our Studio relationships at large. Core responsibilities will include leading the charge on the marketing efforts for key Studio titles across the full title lifecycle (theatrical through in-home windows) via creative asset management and delivery, trafficking approvals from studios, aggregating and presenting performance details of promotions, and other marketing efforts as they come up.  This role will internally touch all major consumer facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing and CRM.  Externally, this position will have exposure to film and content marketing throughout the entire marketing lifecycle and include marketing strategy, media planning, growth marketing, execution, reporting, insight generation and optimization both within and across various channels.

Responsibilities include:

  • Serve as the day-to-day point of contact for clients and studio partners, including fielding, promotional requests, answering campaign-related questions, pitching ideas, and navigating feedback to relevant internal team members.
  • Work with external partners and cross-functional stakeholders across the organization to build marketing programs as well as lead end-to-end marketing activation execution for key studio titles in theatrical and home entertainment windows. 
  • Lead project management on custom deliverables and timelines for Studio campaigns, including building project plans and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting.
  • Draft pitch materials, presentation decks, and share promotional plans for major theatrical/in-home releases, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans and build wrap reports using compiled program data.
  • Partner with legal team to develop partnership agreements and promotional program rules. 
  • Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas.
  • Maintain tracking documents and calendars across marketing team.
  • Any other duties as defined by Marketing leads.

 

Qualifications

  • Bachelor's degree preferred, with a concentration in marketing, advertising, or another related discipline.
  • 3+ years of experience in account management, Studio Marketing, Studio Franchise, or partner-facing role.
  • Prior experience working in the media and entertainment industry space (film, TV, streaming, music, sports, entertainment agency, etc.) and/or at consumer-facing brands is essential.
  • Experienced in managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
  • Experienced in leading projects, including working with cross-functional teams to orchestrate, collaborate, and execute multiple, high-priority marketing programs.
  • Working knowledge of elements required to launch partnership programs: proposition development, marketing channels, commercial models, presentation-building skills, and operational mechanics.
  • Good understanding of the theatrical film, OTT, and/or eCommerce market.
  • Excellent communication and presentation skills, confidence in managing, influencing, and growing relationships with stakeholders internally and externally.
  • Commercial, strategic, and technical mindset with strong attention to detail.
  • Creative mindset with judgment and ability to prioritize and triage partner-related issues, solutions, and effectively motivate internal and external stakeholders to work towards a common goal.
  • Exceptional organizational and time management skills plus solid attention to detail with the ability to reliably, and efficiently deliver on plans and work independently without needing to be prompted to do so.
  • Must show a very strong sense of initiative, intuition, forward-thinking proactivity, and self-awareness, and be able to follow through on assigned tasks with minimal supervision.
  • A highly resourceful team player with a positive attitude who is willing to go the extra mile for the success of the team, and who understands that this role is an opportunity to grow and learn. No asks (even if trivial) are too small.  This team has a “no ego” policy and expects this role to support that.
  • Able to stay calm in high-stress, high-pressure situations. 
  • Ability to exercise discretion and keep strict levels of confidentiality.
  • Strong proficiency in Microsoft Office – Excel, SharePoint, One Drive, PowerPoint specifically, Keynote, Adobe systems, and Photoshop.  Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized is a plus.

Additional Job Requirements

  • This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
  • Must be willing to work in the Los Angeles, CA office, minimum 3 days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $85,000 (bonus eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$80000 / YEARLY (est.)
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$75000K
$85000K

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What You Should Know About Manager, Studio Marketing - Fandango, NBCUniversal

Join Fandango as the Manager, Studio Marketing and be an integral part of a passionate team that thrives on creating meaningful marketing campaigns! At our Universal City, California office, you'll work alongside some of the best in the industry, managing the full lifecycle of our key studio titles. From theatrical releases to the in-home experience, your role will include anything from creative asset management to performance tracking across various promotions. You will have the chance to liaise with studio partners, fielding promotional requests and crafting compelling campaign strategies that resonate with millions of movie lovers. This isn't just about managing projects; it's about injecting creativity into each campaign while collaborating with cross-functional teams. Your fantastic organizational skills and attention to detail will be crucial as you build project plans and oversee timelines. Fandango seeks someone with a passion for the entertainment industry, ideally with experience in account management or partner relations, who can navigate this dynamic world confidently. With a focus on promoting inclusivity and celebrating diversity, you'll enjoy a vibrant work culture that values your authentic self. This role is an excellent opportunity to grow your career in the fast-paced entertainment landscape while making a delightful impact on audiences everywhere!

Frequently Asked Questions (FAQs) for Manager, Studio Marketing - Fandango Role at NBCUniversal
What are the key responsibilities of the Manager, Studio Marketing at Fandango?

As the Manager, Studio Marketing at Fandango, your core responsibilities will include leading marketing efforts for key studio titles throughout their lifecycle. You'll manage creative assets, oversee promotional requests, and facilitate communication between studio partners and internal teams. Additionally, you'll analyze campaign performance and stay up-to-date on industry trends, making data-driven recommendations to enhance marketing strategies.

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What qualifications are necessary for the Manager, Studio Marketing position at Fandango?

To qualify for the Manager, Studio Marketing position at Fandango, candidates should hold a Bachelor's degree in marketing or a related field. With at least 3 years of experience in account management or a studio marketing role, candidates must possess strong project management skills, have a solid understanding of promotional marketing processes, and demonstrate effective communication and relationship-building capabilities.

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What skills are important for succeeding as a Manager, Studio Marketing at Fandango?

Success in the Manager, Studio Marketing role at Fandango hinges on several key skills, including exceptional organizational and time management abilities, effective communication, and a creative mindset. Candidates should be proficient in managing multiple high-priority campaigns and should be comfortable working collaboratively with various internal stakeholders and external partners alike.

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What does the work culture look like for the Manager, Studio Marketing team at Fandango?

Fandango fosters a vibrant and inclusive work culture where creativity and collaboration thrive. As a Manager, Studio Marketing, you'll join a supportive and motivated team that values diversity and encourages every employee to bring their authentic self to work. With a 'no ego' policy, all team members are expected to contribute towards common goals while enjoying the flexibility and excitement that comes with working in the entertainment industry.

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What benefits are offered for the Manager, Studio Marketing at Fandango?

The Manager, Studio Marketing at Fandango will benefit from a comprehensive package, including medical, dental, and vision insurance, a 401(k) plan, paid leave, and tuition reimbursement. Additionally, employees enjoy various exclusive discounts and perks, making this opportunity even more enticing as you embark on your career journey in the entertainment space.

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Common Interview Questions for Manager, Studio Marketing - Fandango
Can you describe your experience with managing marketing campaigns?

When answering this question, highlight specific examples of campaigns you have managed. Discuss your role in the planning, execution, and analysis phases, showcasing how you collaborated with different team members and stakeholders. Be sure to focus on the outcomes of these campaigns, including key metrics like engagement and conversion rates.

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How do you prioritize tasks when managing multiple projects at once?

A great response to this question would include discussing your organizational strategies, like using project management tools to keep track of tasks and deadlines. Share methods you use to assess urgency and importance, explaining how you've successfully managed competing priorities in past roles.

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What strategies do you use for building and maintaining relationships with studio partners?

When answering this question, emphasize your strong communication skills and examples of how you've fostered collaborative relationships in past roles. Discuss the importance of transparency and consistent communication in maintaining trust and rapport with partners.

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Can you give an example of a successful marketing initiative you led?

A compelling answer would involve detailing a specific marketing initiative you spearheaded, including your objectives, the strategies you implemented, and the results achieved. Use quantifiable data to illustrate success, such as increased audience engagement or revenue growth.

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How do you keep updated with trends in the media and entertainment industry?

When addressing this question, discuss various resources you utilize for keeping abreast of industry trends, such as industry publications, newsletters, and networking with industry professionals. Highlight a few recent trends you've incorporated into your work.

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What methods do you use to analyze campaign performance?

Share the analytical tools and metrics you've used in former roles to track the effectiveness of marketing campaigns. Discuss how you derive insights from this data to improve future campaign strategies and demonstrate your data-driven mindset.

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Describe a time you faced a challenge in a campaign. How did you overcome it?

In response to this question, provide a specific example of a challenge you encountered during a campaign, outlining the steps you took to address it. Focus on your problem-solving skills and the positive results that followed.

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What aspects of the theatrical film and OTT markets are most interesting to you?

To answer this question, reflect on your interests or experiences related to the theatrical film and OTT markets. Discuss new innovations or shifts in consumer behavior, and how these aspects could influence marketing strategies moving forward.

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How do you approach drafting promotional materials and presentations?

In your answer, emphasize your methodical approach to drafting promotional content. Highlight the importance of aligning messaging with the campaign goals, understanding the target audience, and incorporating visual elements to engage viewers effectively.

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What’s your experience with using project management systems?

When asked about project management systems, detail your familiarity with tools like Asana or Jira. Describe how you utilize these systems to streamline project workflows, facilitate team communication, and ensure deadlines are met efficiently.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
January 15, 2025

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