Paid Media Technician (Contractor)

As a Paid Media Technician at Digital Reach Agency, your responsibilities focus on the day-to-day management of paid media campaigns. You’ll be analyzing and reporting on campaign performance, creating data decks, and monitoring both campaign and creative performances while communicating weekly with clients. Additionally, you’ll support new campaign launches and engage with users in paid social campaigns to address their comments and reactions.

For the Paid Media Technician position at Digital Reach Agency, you should have at least 3 years of paid media experience, preferably within an agency setting or in B2B SaaS and Tech. It's essential to be experienced with Google Ads, LinkedIn Ads, Meta Ads, and Google Analytics. Familiarity with Microsoft Advertising and DSPs is a plus. Strong communication and time management skills, along with remote work experience, will set you apart.

In your role as a Paid Media Technician at Digital Reach Agency, you would utilize a variety of tools such as Gmail, Asana for project management, Slack for team communication, Harvest for time tracking, and Zoom for virtual meetings. Becoming proficient in these tools will help you streamline processes and enhance collaboration across teams.

Quality is a cornerstone of Digital Reach Agency's approach to digital marketing. As a Paid Media Technician, you will be expected to meticulously monitor campaigns, establish action plans, and provide transparent reporting. By focusing on detail and clear communications with clients and internal teams, we ensure that our strategies are effective and aligned with client objectives, leading to reliable revenue generation.

Yes! The Paid Media Technician position at Digital Reach Agency is designed to be remote-friendly. You’ll have the flexibility to work from home while collaborating with a vibrant team. Although occasional optional client visits or team meetups may arise, most communication takes place via digital platforms, allowing for an effective work-life balance.

When analyzing paid media campaign performance, I take a systematic approach. I begin by reviewing the KPIs that align with campaign goals, such as CTR, CPC, and conversion rates. Utilizing tools like Google Analytics, I extract data and identify trends or issues. I then compile this information into concise reports that present actionable insights, making sure to showcase successes and areas for improvement.

I have extensive experience with Google Ads, which I use to create targeted campaigns based on audience segmentation and keyword research. For effective optimization, I continuously monitor performance metrics, adjust bids, and refine ad copy and landing pages to enhance user engagement. My approach involves testing different strategies to maximize ROI while aligning with overall marketing objectives.

To manage and allocate budgets effectively across paid media channels, I first establish clear objectives and allocate the budget based on where I anticipate the highest ROI. I constantly monitor channel performance and adjust allocations in real-time as campaigns progress. Regular reporting and meetings with internal and client teams ensure transparency and data-driven decision-making.

Effective communication with clients is essential for maintaining trust and transparency. I set up regular check-ins to discuss ongoing campaign performance, providing them with clear metrics and reports. Additionally, I believe in being proactive—if there are any significant changes or concerns, I discuss these with clients immediately, fostering a collaborative environment for feedback.

In one challenging project, we faced a significant drop in campaign performance. I conducted a thorough analysis to identify the root causes and collaborated with our creative team to overhaul the affected ads. By implementing A/B testing on different strategies, we were able to pivot our approach effectively, ultimately restoring and improving campaign performance.

Creativity is vital in paid media advertising as it can significantly influence user engagement. I constantly seek to innovate in ad copy, visuals, and targeting strategies to capture attention in a crowded space. Embracing creative thinking allows me to experiment with unique approaches that could resonate with the target audience while balancing it with data-driven decisions.

I stay updated on the latest trends in digital marketing by following industry news, blogs, and participating in webinars and online courses. Networking with other professionals allows me to share insights and best practices. Additionally, I actively engage in online communities where marketers discuss new tools and strategies, ensuring I'm always aware of innovative approaches.

Handling constructive criticism is an integral part of being a Paid Media Technician. I view feedback as an opportunity for growth. I listen carefully, ask clarifying questions, and express gratitude for the insights provided. I then work on implementing the feedback into ongoing campaigns while communicating with the client about how we’ll adapt to meet their needs moving forward.

When evaluating the success of a paid media campaign, I focus on metrics like conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). These metrics provide a comprehensive view of the campaign's overall effectiveness, allowing for informed adjustments and strategies going forward.

Managing time effectively begins with prioritizing tasks based on their impact and deadlines. I use project management tools like Asana to list all current tasks and set clear deadlines. Regularly reviewing my workload helps me stay organized and reassess priorities as necessary, ensuring that I remain on track while also allowing room for flexibility.