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GTM Operations Analyst

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The GTM Operations Analyst will play a critical role in developing strategy and setting sales & merchandising execution plans in motion for both footwear and apparel. This position will be at the forefront of our quarterly go to market strategy, including quarterly goal setting for the US along with assortment distribution tracking and reporting. Furthermore, this person will serve a critical role of Business Analyst, analyzing key performance metrics within our regional assortments and tracking volume activity against our corporate goals. In addition, the GTM Operations Analyst will also provide critical leadership and support to the region’s Merchandising/Go to Market capabilities – directly partnering with NA Merchandising to bring their assortments to life operationally and providing critical system support to deliver a best in class sell-in experience.

MAJOR ACCOUNTABILITIES:

Merchandising Analysis and Support (building profitable assortments)

  • Support the development of style penetration and booking/volume targets

  • Main Merch KPI Analyst

    • Report development and enhancements

    • Merch Class and Lifecycle analytics

    • Product and Customer analytics

    • Regional Data Alignment

Merchandising Operations

  • Class of Trade distribution management, including related ERP table management

  • Booking Program execution, including related ERP table management

  • Booking Close Review ownership – key input into inventory purchases

  • Support SMU/Event/Collab product processes as needed for execution of strategy.

  • Key partner with Sales, Sales Planning, GBU Product Management & NA Merchandising to execute selling collateral (samples, catalogs, sell-in information) and Directed Assortment execution

  • Key player in communication to field on Product and Assortment changes via SFDC and other vehicles

Business Analysis and Support

  • Provide management of Product Launch execution for all product lines, and clear, actionable communication to all stakeholders to ensure end to end execution.

  • Develop, manage and evolve the regional key launch tracking and execution process for all Product Lines

  • Maintain and provide analysis into standardized Volume reporting (bookings, pacing, forecast) for Regional Leadership consumption

Spotfire Report Creation & Maintenance

  • Migration of current reporting done via excel or other resources

  • New development, creation and maintenance for new reporting tools to address business needs.

  • The associate should analyze the data, provide recommendations, and ultimately implement said recommendation after consolidating feedback from key stakeholders

REQUIREMENTS FOR SUCCESS

  • Ability to work in a fast pace, challenging and dynamic environment

  • 2+ years of sales, customer service, demand planning, forecasting, allocation or merchandising experience

  • Leadership and team-building skills.  Ability to direct day-to-day activities.

  • Strong communication and collaboration skills

  • Optimization mindset & Strategic thinking - designs and develops plans to optimize decisions.

  • Problem-solving skills - proactively recommends solutions to various stakeholders; makes decisions with limited information.

  • Strong analytical skills - ability to analyze and understand quantitative data.




Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About GTM Operations Analyst, New Balance

At New Balance, we’re all about empowering individuals through sport and craftsmanship, and we're on the lookout for a passionate GTM Operations Analyst to join our team in Boston, MA. This pivotal role is essential in shaping our go-to-market strategy, particularly for our footwear and apparel lines. You'll dive deep into the analytics pool, offering insights on sales and merchandising performance, helping us set ambitious quarterly goals while ensuring our regional assortments align with corporate objectives. Your analytical prowess will guide your collaboration with the Merchandising and Sales teams to optimize our product offerings and bolster our market presence. Moreover, your work will not just be about data; it'll also play a crucial role in driving impactful decisions that influence inventory management and product launches. With a focus on building profitable assortments and enhancing operational efficiency through effective report development and system management, this position offers an exciting chance to make a real difference at New Balance. If you thrive in fast-paced environments, have a knack for strategic thinking, and possess strong problem-solving skills, then this role could be your next big step in your career journey. We’re committed to fostering a welcoming workspace that encourages every associate to bring their best selves to work. Join us and be part of a team where creativity meets action to shape the future of our brand.

Frequently Asked Questions (FAQs) for GTM Operations Analyst Role at New Balance
What are the key responsibilities of a GTM Operations Analyst at New Balance?

The GTM Operations Analyst at New Balance is responsible for developing sales and merchandising execution plans, tracking performance metrics, and ensuring the successful launch of products. This role includes analyzing regional assortments, managing inventory purchases, and collaborating with multiple teams to enhance the product sell-in experience.

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What qualifications are necessary for the GTM Operations Analyst position at New Balance?

To be considered for the GTM Operations Analyst role at New Balance, candidates should have at least 2 years of experience in sales, demand planning, or merchandising. Essential skills include strong analytical abilities, effective communication, and strategic thinking to optimize product offerings and operations.

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How does the GTM Operations Analyst collaborate with other teams at New Balance?

In the GTM Operations Analyst role at New Balance, you’ll partner closely with NA Merchandising, Sales, and Product Management teams to execute selling strategies. This collaboration ensures that assortments are operationalized effectively and that stakeholders receive timely communication regarding product changes.

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What kind of work environment can a GTM Operations Analyst expect at New Balance?

New Balance fosters a vibrant and inclusive work culture for GTM Operations Analysts, encouraging in-person teamwork combined with a hybrid work model. Associates typically work in the office three times a week and are offered flexible work-from-anywhere options to maintain a healthy work-life balance.

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What benefits does New Balance offer to GTM Operations Analysts?

New Balance provides a comprehensive benefits package, including medical insurance options, retirement plans, generous vacation time, and lifestyle reimbursements. Additionally, associates can benefit from professional development opportunities, tuition reimbursement, and a supportive work culture that values personal growth.

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Common Interview Questions for GTM Operations Analyst
Can you describe your experience with sales forecasting as a GTM Operations Analyst?

When addressing your experience with sales forecasting, it's key to discuss specific methodologies you’ve applied and the impact of your forecasts on business decisions. Highlight instances where your forecasting led to successful product launches or inventory management improvements.

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How do you prioritize tasks when managing multiple product launches?

In answering this question, illustrate your organizational skills and ability to manage competing deadlines. Discuss tools or frameworks you utilize to prioritize tasks and communicate how you ensure alignment with wider team goals during hectic launch periods.

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What role do data analytics play in your decision-making process?

For this question, emphasize the importance of data analytics in informing your conclusions. Share specific examples where data led to significant insights, particularly in sales trends or assortment performance, and describe how those insights shaped your recommendations.

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Describe a time you had to resolve a conflict within a team. How did you approach the situation?

When tackling this question, share a concrete example, focusing on the steps you took to mediate the conflict. Discuss your communication strategy and how you aimed for a resolution that benefited both the project and team dynamics.

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What strategies do you use to ensure effective collaboration with merchandising and sales teams?

When you respond, illustrate your approach to fostering collaboration. Discuss previous experiences where you facilitated discussions or workshops that led to better alignment or workflows between teams, ensuring everyone was informed and engaged with the process.

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How do you handle tight deadlines and high-pressure scenarios?

In your answer, share specific stress management techniques you utilize, such as prioritizing tasks, breaking them into manageable parts, or leveraging team support, to successfully navigate high-pressure situations while maintaining quality outputs.

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What tools or software are you familiar with for managing operational processes?

Use this opportunity to discuss any specific tools you've used, such as Excel for reporting, ERP systems for inventory management, or data visualization tools. Emphasize how these tools have enabled you to streamline processes or improve reporting accuracy.

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What do you believe is the most critical skill for a GTM Operations Analyst?

Here, you can discuss the importance of analytical skills alongside strategic thinking. Illustrate with examples how these skills were key in past roles to devise successful merchandising strategies or optimize operational processes.

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Can you explain a complex analysis you conducted and how it impacted a business decision?

This is your chance to dive deep into a specific analysis you've performed, detailing the methodology, insights gained, and resulting decision-making that stemmed from it. Highlight the impact on sales or inventory strategies to demonstrate your analytical prowess.

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How would you approach creating a report for regional leadership?

In your response, discuss the steps you’d take to gather data, analyze metrics, and present findings. Emphasize the importance of making reports not just informative but also actionable, enabling leadership to make data-driven decisions effectively.

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For over a century we've supported athletes in their pursuit of excellence, whether that means winning a medal, setting a personal record, or just taking steps toward a more active lifestyle. We’re proud of that history, but we’re even more excite...

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DATE POSTED
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