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Director III, Sales

WTVO (ABC) and WQRF (FOX), located in Rockford, IL, has an immediate opening for a highly motivated Director of Sales with a proven track record of success.

This new opportunity, in northern Illinois known as the Stateline, will report directly to the General Manager while working closely with other Department Heads to consistently deliver on the station’s strategic goals for growth. We are looking for an energetic, positive, and creative leader who will continue to build on the success of our Broadcast and Digital sales team. A successful candidate must have excellent communication and leadership skills, business acumen with a high sense of urgency. Must have strong interpersonal skills and be visible in the station and in the community. The Director of Sales is responsible for achieving all revenue goals by building a plan, communicating that plan, and driving that plan. 

Rockford, known as the City of Gardens and Rivers, sits in the heart of the USA, a short drive from Chicago, Madison, and Milwaukee.  Rockford will capture the attention of any explorer or adventure seeker having over 10,000 acres of recreational areas, lakes, rivers, in the Forest Preserves of Winnebago County. Rockford is home to the most significant collection of Chicago art, inside or outside the city located at the Rockford Art Museum, and home of the Coronado Performing Arts Center, named one of Illinois' 150 Great Places by the American Institute of Architects, Illinois Council.

Essential Duties:

  • Being a Leader of the Sales Team and owning the position
  • Driving new business development and being seen in the community.
  • Managing inventory, rates, political sales processes and revenue forecasting
  • Developing and executing sales packages and projects to increase stations’ revenue
  • Building and maintaining relationships with Local & National clients and advertising agencies      
  • Daily, Weekly, Monthly and Quarterly financial reporting
  • Preparing revenue budgets and monitoring expense budgets
  • Making decisions regarding hiring, training, evaluation, promotion & termination of employees
  • Performing other duties as assigned
  • Requirements & Skills:
  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication and presentation skills, both oral and written
  • Minimum five years’ experience in Television Station Management is preferred.
  • Valid driver’s license with an acceptable driving record
  • Experience guiding, directing and motivating others, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with Word, Excel, PowerPoint, WideOrbit and Matrix
  • Pay range: $125,000-$150,000
  • Benefits: Our comprehensive benefits package include, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, paid parental leave and more.

#LI-ONSITE

Average salary estimate

$137500 / YEARLY (est.)
min
max
$125000K
$150000K

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What You Should Know About Director III, Sales, Nexstar

WTVO (ABC) and WQRF (FOX) in Rockford, IL, is on the hunt for a dynamic Director III, Sales! If you have a passion for driving success in broadcast and digital sales, this could be your chance to shine. In this role, you'll report directly to the General Manager and collaborate with a team of department heads to forge ahead on the station’s strategic growth initiatives. We’re looking for an enthusiastic leader who knows how to build on the already sterling reputation of our sales team. It's all about roles and relationships, so if you're someone who thrives on creating successful partnerships with local and national clients, this job will be a perfect fit. Your responsibilities will include not just meeting our revenue goals, but also crafting strategic plans, managing inventory and rates, and ensuring that everyone from interns to seasoned professionals is hitting their performance benchmarks. Plus, being visible in our community is a must! With over 10,000 acres of recreational beauty, Rockford offers incredible surroundings to explore, making it an enticing place to call home. With a salary between $125,000 and $150,000, alongside a comprehensive benefits package that includes medical, dental, and 401(k) matching contributions, we aim to attract the best to lead our team forward. Join us in a role where your communication and leadership skills will make a significant impact in a vibrant community!

Frequently Asked Questions (FAQs) for Director III, Sales Role at Nexstar
What are the main responsibilities of the Director III, Sales at WTVO (ABC) and WQRF (FOX)?

As the Director III, Sales at WTVO (ABC) and WQRF (FOX), your main responsibilities include leading the sales team, driving new business development, managing financial forecasting, and building solid relationships with local and national clients. You will also be tasked with preparing revenue budgets, evaluating team performance, and executing sales packages designed to increase revenue for the station.

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What qualifications are required to apply for the Director III, Sales position at WTVO (ABC) and WQRF (FOX)?

To apply for the Director III, Sales position at WTVO (ABC) and WQRF (FOX), a Bachelor’s degree in Marketing, Advertising, or a related field is required, alongside a minimum of five years of experience in Television Station Management. Strong communication skills and proficiency in relevant software programs like Word, Excel, and WideOrbit, along with a valid driver's license, are also necessary.

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What type of work environment can I expect as a Director III, Sales at WTVO (ABC) and WQRF (FOX)?

At WTVO (ABC) and WQRF (FOX), as a Director III, Sales, you can expect a collaborative work environment where teamwork is emphasized. You will work closely with other department heads and have the opportunity to be engaged with the local community, fostering relationships with clients and stakeholders to ensure revenue growth and team success.

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What are the growth opportunities available for the Director III, Sales at WTVO (ABC) and WQRF (FOX)?

The Director III, Sales position at WTVO (ABC) and WQRF (FOX) offers ample growth opportunities. You will have the chance to enhance your leadership skills, develop strategic initiatives, and make a significant impact on the station's performance. With mentorship opportunities and a focus on professional development, you can foster your career within the organization.

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What is the salary range and benefits for the Director III, Sales position at WTVO (ABC) and WQRF (FOX)?

The salary range for the Director III, Sales position at WTVO (ABC) and WQRF (FOX) is between $125,000 and $150,000. Additionally, the company offers a comprehensive benefits package that includes medical, dental, vision insurance, 401(k) with matching contributions, paid time off, and life insurance.

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Common Interview Questions for Director III, Sales
Can you describe your experience in leading sales teams?

When answering this question, highlight specific examples of how you have successfully led sales teams in the past. Discuss your approach to motivation, training, and performance monitoring, and include tangible results that showcase your leadership effectiveness.

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What strategies do you implement for new business development?

Highlight the specific strategies you have employed in previous roles that resulted in successful new business development. Discuss how you identify opportunities, build relationships, and the processes you use to engage potential clients.

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How do you handle underperforming sales team members?

In your response, detail your approach to managing underperformance. Discuss how you assess skill gaps, provide constructive feedback, and create development plans that empower team members to improve their performance.

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Describe a successful sales campaign you have led in the past.

Provide details about a specific sales campaign you have spearheaded, outlining the objectives, strategies implemented, and the results achieved. Emphasize your role in driving the campaign and any innovative ideas you introduced.

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How do you manage revenue forecasting and budget planning?

Showcase your analytical skills by discussing your methods for revenue forecasting and budget management. Provide examples of tools or approaches you’ve used to accurately predict sales trajectories and keep budgets aligned with business objectives.

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What is your approach to building relationships with clients?

Discuss your strategies for client relationship management, such as regular communication, understanding client needs, and providing excellent customer service. Highlight any specific examples where your approach resulted in long-term partnerships.

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How do you stay updated on industry trends and changes?

Share the methods you use to stay current with industry trends, such as attending seminars, networking, and consuming relevant content from trusted sources. Explain how this knowledge impacts your strategies and decisions as a sales leader.

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What role does local community engagement play in your sales strategy?

Discuss the importance of community engagement in your sales strategy. Explain how being active in the community can enhance brand recognition and contribute to successful business relationships.

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How do you prioritize multiple tasks and deadlines in your role?

Explain your approach to prioritization, such as using project management tools or methodologies. Discuss how you assess task urgency and importance to ensure that deadlines are consistently met.

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What motivates you as a leader in sales?

Share your personal motivations and leadership philosophy, emphasizing what drives you to succeed in sales. Discuss how you inspire your team and contribute to a positive sales environment.

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DATE POSTED
April 18, 2025

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